We are looking for a strategic and results-driven Director of Marketing to lead integrated campaigns that strengthen brand visibility, increase product adoption, and deepen customer engagement across the ophthalmic and optometric markets. This position blends high-level planning with day-to-day execution, requiring a strong grasp of clinical communication, market positioning, and practitioner-focused marketing. Based in California, this leader will work closely with cross-functional teams to deliver impactful programs that support business growth and resonate with eye care professionals.<br><br>Responsibilities:<br>• Develop and lead annual marketing strategies for assigned product portfolios, ensuring initiatives align with commercial goals and market opportunities.<br>• Oversee go-to-market planning for new product introductions, coordinating timelines, messaging, and promotional activities across relevant channels.<br>• Partner with sales leaders and industry experts to create programs that reflect evolving clinical practice needs and patient care trends.<br>• Monitor campaign performance using CRM, automation, and analytics tools, then refine tactics to improve engagement, lead quality, and return on investment.<br>• Build and maintain relationships with industry associations and external partners to expand market presence and strengthen brand credibility.<br>• Drive practitioner engagement through educational programs, webinars, conferences, and events that showcase product value and differentiation.<br>• Work closely with regulatory and compliance stakeholders to ensure all promotional content meets applicable medical marketing standards.<br>• Manage budgets, agency and vendor relationships, and project schedules to keep initiatives on track and within scope.

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related discipline.<br>• At least 5 years of marketing experience within medical device, ophthalmology, pharmaceuticals, cosmetics, or a similarly regulated industry.<br>• Demonstrated ability to create product positioning and integrated campaigns that contribute to measurable commercial growth.<br>• Strong understanding of the eye care market; familiarity with dry eye diagnostics and therapeutic categories is highly valued.<br>• Excellent communication and presentation skills, with the ability to turn technical or clinical information into clear marketing messages.<br>• Experience with platforms such as Salesforce, HubSpot, Google Analytics, or similar CRM and marketing technology tools.<br>• Proven success collaborating across departments while managing multiple priorities in a fast-paced environment.<br>• Knowledge of digital marketing, B2B marketing, brand-building strategies, and performance measurement best practices.

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