We are looking for an experienced Marketing Analyst to join our team on a contract basis in Cleveland, Ohio. This position focuses on transforming complex data into actionable insights that drive strategic decision-making within the health supplements industry. The successful candidate will excel in analyzing market trends, consumer behaviors, and competitive landscapes to support product development and marketing strategies.<br><br>Responsibilities:<br>• Collect and consolidate data from diverse sources, including e-commerce platforms, social media, industry reports, and proprietary research.<br>• Develop and maintain automated data pipelines using APIs, web scraping tools, and third-party data providers.<br>• Standardize and clean data to ensure quality and accuracy for analysis.<br>• Analyze consumer sentiment to uncover trends, preferences, and potential opportunities.<br>• Monitor market dynamics, including competitor strategies, pricing trends, and product positioning.<br>• Identify gaps in the market by evaluating consumer needs versus existing offerings.<br>• Create detailed reports, dashboards, and visualizations to present findings to stakeholders.<br>• Translate raw data into actionable recommendations for marketing campaigns and product development.<br>• Design taxonomies and categorization systems for better organization of products and consumer segments.<br>• Stay updated on industry developments, including regulatory changes and scientific advancements, and assess their impact on the market.
