<p>The Web Analytics Specialist is responsible for tracking, analyzing, and interpreting digital performance data to drive business growth. This role will oversee web analytics implementation, reporting, and insights across websites, campaigns, and digital channels. The ideal candidate combines technical expertise in analytics tools with strong business acumen to translate data into actionable recommendations.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and maintain web analytics platforms (e.g., Google Analytics, GA4, Adobe Analytics, Tag Manager).</li><li>Implement and validate tracking tags, pixels, and events across websites and digital campaigns.</li><li>Monitor and analyze website performance, user behavior, conversion funnels, and campaign effectiveness.</li><li>Develop dashboards and regular reports to share insights with marketing, product, and leadership teams.</li><li>Identify opportunities to optimize digital experiences, improve conversion rates, and enhance user engagement.</li><li>Collaborate with marketing, UX, and development teams to ensure accurate data collection and reporting.</li><li>Conduct ad-hoc analyses and deliver clear, actionable recommendations.</li><li>Stay current on web analytics trends, tools, and best practices.</li></ul><p><br></p>
<p><strong>MUST BE LOCAL TO CHARLOTTE, NC</strong></p><p><br></p><p>We are looking for a skilled Web Analytics Specialist to join our team in Charlotte, North Carolina. In this role, you will play a vital part in tracking, analyzing, and interpreting digital performance data to drive business growth. This is a long-term contract position within the automotive industry, offering the opportunity to collaborate across teams and influence digital strategies through actionable insights.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.</p><p>• Configure and validate tracking tags, event pixels, and analytics setups for websites and digital campaigns.</p><p>• Analyze website metrics, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.</p><p>• Develop and maintain dashboards and reporting tools to share insights with marketing, product, and leadership teams.</p><p>• Propose strategies to enhance user engagement, optimize conversion rates, and improve the overall digital experience.</p><p>• Work closely with marketing, UX, and development teams to ensure accurate and reliable data collection.</p><p>• Conduct ad-hoc analyses to address specific business questions and deliver actionable recommendations.</p><p>• Stay updated on emerging web analytics tools, technologies, and industry best practices.</p>
<p>We are looking for a detail-oriented and data-driven <strong>Email Marketing Specialist</strong> to join our team. The ideal candidate has experience building, executing, and optimizing email campaigns that drive engagement, conversions, and customer retention. This role requires a strong understanding of email marketing platforms, customer segmentation, A/B testing, and analytics. You will work closely with cross-functional teams to deliver high-quality, on-brand communications that support business objectives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Build, schedule, and deploy <strong>email campaigns, newsletters, and automated workflows</strong> using an ESP (e.g., HubSpot, Marketo, Mailchimp, Salesforce Marketing Cloud, Constant Contact).</li><li>Segment audiences and develop targeted campaigns to improve <strong>open rates, CTRs, and conversions</strong>.</li><li>Conduct <strong>A/B testing</strong> on subject lines, creative, and CTAs to optimize performance.</li><li>Ensure all emails are optimized for <strong>deliverability, mobile responsiveness, and accessibility (WCAG/ADA compliance)</strong>.</li><li>Collaborate with content, design, and marketing teams to create compelling <strong>copy, visuals, and calls-to-action</strong>.</li><li>Monitor and analyze <strong>email campaign performance</strong>; provide regular reports with actionable insights.</li><li>Maintain <strong>list hygiene</strong> and manage subscriber preferences, opt-ins, and compliance with <strong>CAN-SPAM, GDPR, and other regulations</strong>.</li><li>Assist in developing and enhancing <strong>email marketing strategy</strong>, including nurture campaigns and lifecycle communications.</li><li>Stay updated on <strong>email marketing best practices, trends, and emerging technologies</strong>.</li></ul><p><br></p>
<p>We are looking for a creative and strategic <strong>Social Media Manager</strong> to oversee our brand’s presence across digital platforms. In this role, you will be responsible for creating, curating, and managing content that drives engagement, grows our audience, and strengthens brand loyalty. You’ll collaborate with marketing, design, and other teams to align social efforts with overall business goals.</p><p>Responsibilities</p><ul><li>Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, LinkedIn, TikTok, X, etc.).</li><li>Create, edit, and publish engaging content tailored to each platform.</li><li>Manage day-to-day posting, scheduling, and community interactions.</li><li>Monitor social trends, track competitor activity, and identify opportunities for brand growth.</li><li>Analyze performance metrics and prepare reports to optimize campaigns.</li><li>Partner with designers, writers, and other stakeholders to ensure brand consistency.</li><li>Stay current with emerging platforms, tools, and best practices.</li></ul><p><br></p>
<p>We are looking for a highly skilled Creative Services Manager to join our team on a contract basis in Charlotte, North Carolina. In this role, you will be instrumental in shaping and maintaining the visual representation of our institution, collaborating across departments to create impactful marketing and communication materials. This position offers an exciting opportunity to apply your creative expertise in a dynamic and fast-paced environment.</p><p><br></p><p>Responsibilities:</p><p>• Develop strategic approaches to audience engagement and messaging in collaboration with the marketing and communications team.</p><p>• Provide creative direction for advertising campaigns, website content, social media initiatives, photography, video productions, and special events.</p><p>• Partner with media buying agencies to execute effective print and digital marketing strategies.</p><p>• Design and oversee the production of advertisements, publications, and collateral materials, such as annual reports, donor recognition pieces, recruitment materials, and academic brochures.</p><p>• Create and manage the design of invitations, posters, programs, and other materials for various campus events and organizations.</p><p>• Develop graphics and artwork to enhance campus spaces, reinforcing brand identity and community spirit.</p><p>• Manage the production calendar and project workflow to ensure timely delivery and efficient resource allocation.</p><p>• Maintain relationships with external vendors, including print shops and mail houses, to ensure quality and efficiency.</p><p>• Assist in upholding brand standards and style guidelines to ensure consistency across all materials.</p><p>• Contribute to additional marketing and communications projects as assigned.</p>
<p>We are looking for a creative and detail-oriented <strong>UX/UI Designer</strong> to join our team. In this role, you will be responsible for designing intuitive, user-friendly, and visually appealing digital experiences. You will collaborate with product managers, developers, and stakeholders to turn ideas into seamless user journeys and interfaces.</p><p><strong>Responsibilities:</strong></p><ul><li>Conduct user research, interviews, and usability testing to understand user needs.</li><li>Create wireframes, user flows, prototypes, and high-fidelity designs.</li><li>Design responsive interfaces for web and mobile platforms.</li><li>Translate brand guidelines and business goals into engaging user experiences.</li><li>Work closely with developers to ensure design accuracy in implementation.</li><li>Continuously iterate on designs based on user feedback and data.</li><li>Stay current with UX/UI design trends, tools, and best practices.</li></ul><p><br></p>
We are looking for an experienced User Experience (UX) Designer to join our team in Charlotte, North Carolina. This Contract-to-permanent position offers the opportunity to collaborate with diverse teams to create innovative user experiences and interfaces that drive business success. The ideal candidate will have a passion for understanding user needs and translating them into impactful designs while leveraging research and prototyping tools.<br><br>Responsibilities:<br>• Collaborate with Product Owners, Business Analysts, and other stakeholders to drive user experience ideation and innovation.<br>• Conduct and lead user research initiatives to gather insights, track feedback, and develop actionable plans.<br>• Design high-quality user experiences and interfaces, creating prototypes and recommending enhancements based on research findings.<br>• Partner with cross-functional teams to evaluate target audience behaviors and usability metrics, delivering reports to senior management.<br>• Develop task flows, user storyboards, and simulations to communicate design concepts effectively.<br>• Produce navigation maps, wireframes, and diagrams to document design decisions and support development teams.<br>• Apply industry standards and best practices to ensure consistent, efficient, and effective user experiences.<br>• Generate user interface specifications and guidelines in collaboration with UI Designers and Developers.<br>• Support agile workflows with timely production and iterative improvements.<br>• Conduct competitive analyses of industry tools and technologies to identify opportunities for innovation.
