<p><br></p><p><strong>Job Title:</strong> Marketing Automation Specialist (Contract – 6 Months, Hybrid)</p><p> <strong>Location:</strong> Atlanta, GA (Hybrid)</p><p> <strong>Duration:</strong> 6 months</p><p><strong>About the Role:</strong></p><p> We are seeking a skilled <strong>Marketing Automation Specialist</strong> to join our team on a 6-month contract basis. This hybrid role (Atlanta, GA) is ideal for a detail-oriented professional who thrives on building and optimizing automated marketing campaigns, managing workflows, and leveraging data to drive engagement and conversions.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Design, build, and manage marketing automation workflows, campaigns, and email nurturing programs.</li><li>Maintain and optimize lead scoring, segmentation, and CRM integration (HubSpot, Salesforce, Marketo, or similar).</li><li>Monitor campaign performance, generate reports, and provide actionable insights to improve ROI.</li><li>Collaborate with marketing, sales, and creative teams to ensure campaigns align with brand strategy.</li><li>Implement A/B testing, personalization, and other optimization strategies for email and digital campaigns.</li><li>Ensure data cleanliness and manage integrations between marketing automation platforms and other systems.</li></ul><p><br></p>

<p><strong>Qualifications:</strong></p><ul><li>3+ years of experience in marketing automation and CRM systems (HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, or similar).</li><li>Strong understanding of email marketing, lead nurturing, and lifecycle marketing.</li><li>Experience with campaign analytics, reporting, and data-driven decision making.</li><li>Proficiency in HTML/CSS for email templates a plus.</li><li>Excellent project management, communication, and organizational skills.</li><li>Ability to work in a hybrid environment (Atlanta office + remote).</li></ul><p><strong>Why Join Us:</strong></p><ul><li>6-month contract with potential for extension.</li><li>Hybrid work environment offering flexibility and collaboration.</li><li>Opportunity to work on high-impact marketing campaigns across multiple channels.</li></ul><p><br></p>

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