Marketing Automation Specialist in Santa Barbara, CA

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performance

Distributing findings about campaign performance to the marketing team and recommending strategies for improvement

Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Santa Barbara, CA

88265 - 120015

25th percentile

88265

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

101918

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

120015

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

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