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Email Marketing Manager in Santa Barbara, CA

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Santa Barbara, CA
89218 - 135573
Low
89218
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
113030
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
135573
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 128270 149543 173673 Marketing Analytics Specialist 90170 108585 137160 Digital Strategist 118110 139065 163830 Growth Marketing Manager 115888 138113 169228 Demand Generation Manager 113030 133668 160338 E-Commerce Marketing Manager 114618 132715 160338 Performance Marketing Manager 95250 130810 166370 Digital Marketing Manager 102553 127953 146368 Digital Marketing Specialist 74295 87630 104775 Digital Project Manager 96520 123508 144463 Email Marketing Specialist 66675 82868 95568 Marketing Automation Specialist 89535 105093 123508 SEO Specialist 83820 97473 113983 Paid Search Specialist 80010 95250 107950

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.