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Digital Strategist in Santa Barbara, CA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Santa Barbara, CA
118110 - 163830
Low
118110
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
139065
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
163830
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 128270 149543 173673 Marketing Analytics Specialist 90170 108585 137160 Growth Marketing Manager 115888 138113 169228 Demand Generation Manager 113030 133668 160338 E-Commerce Marketing Manager 114618 132715 160338 Performance Marketing Manager 95250 130810 166370 Digital Marketing Manager 102553 127953 146368 Digital Marketing Specialist 74295 87630 104775 Digital Project Manager 96520 123508 144463 Email Marketing Manager 89218 113030 135573 Email Marketing Specialist 66675 82868 95568 Marketing Automation Specialist 89535 105093 123508 SEO Specialist 83820 97473 113983 Paid Search Specialist 80010 95250 107950

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.