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Digital Marketing Manager in Santa Barbara, CA

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Santa Barbara, CA
102553 - 146368
Low
102553
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
127953
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
146368
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 128270 149543 173673 Marketing Analytics Specialist 90170 108585 137160 Digital Strategist 118110 139065 163830 Growth Marketing Manager 115888 138113 169228 Demand Generation Manager 113030 133668 160338 E-Commerce Marketing Manager 114618 132715 160338 Performance Marketing Manager 95250 130810 166370 Digital Marketing Specialist 74295 87630 104775 Digital Project Manager 96520 123508 144463 Email Marketing Manager 89218 113030 135573 Email Marketing Specialist 66675 82868 95568 Marketing Automation Specialist 89535 105093 123508 SEO Specialist 83820 97473 113983 Paid Search Specialist 80010 95250 107950

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.