The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.
Typical email marketing specialist duties:
Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback
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Salary for Email Marketing Specialist in Santa Barbara, CA
65088 -
93028
25th percentile
65088
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
80645
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
93028
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
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