Digital Marketing Specialist in Santa Barbara, CA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Santa Barbara, CA

72073 - 102235

25th percentile

72073

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

86043

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

102235

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

112395

132398

155893

Digital Marketing Manager

100965

126048

144145

Digital Project Manager

93028

119063

140653

Email Marketing Manager

86995

110173

131128

Email Marketing Specialist

65088

80645

93028

Marketing Automation Specialist

88265

101918

120015

SEO Specialist

83503

97155

113983

Paid Search Specialist

78423

93345

105728

Social Media Manager

79375

99060

121285

Social Media Specialist

64770

77470

92075

Digital Community Manager

66993

82868

95568

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