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Digital Marketing Specialist in Santa Barbara, CA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Santa Barbara, CA
74295 - 104775
Low
74295
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
87630
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
104775
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 128270 149543 173673 Marketing Analytics Specialist 90170 108585 137160 Digital Strategist 118110 139065 163830 Growth Marketing Manager 115888 138113 169228 Demand Generation Manager 113030 133668 160338 E-Commerce Marketing Manager 114618 132715 160338 Performance Marketing Manager 95250 130810 166370 Digital Marketing Manager 102553 127953 146368 Digital Project Manager 96520 123508 144463 Email Marketing Manager 89218 113030 135573 Email Marketing Specialist 66675 82868 95568 Marketing Automation Specialist 89535 105093 123508 SEO Specialist 83820 97473 113983 Paid Search Specialist 80010 95250 107950

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.