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Marketing Analytics Manager in New York, NY

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in New York, NY
137865 - 186664
Low
137865
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
160729
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
186664
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 96915 116708 147420 Digital Strategist 126945 149468 176085 Growth Marketing Manager 124556 148444 181886 Demand Generation Manager 121485 143666 172331 E-Commerce Marketing Manager 123191 142643 172331 Performance Marketing Manager 102375 140595 178815 Digital Marketing Manager 110224 137524 157316 Digital Marketing Specialist 79853 94185 112613 Digital Project Manager 103740 132746 155269 Email Marketing Manager 95891 121485 145714 Email Marketing Specialist 71663 89066 102716 Marketing Automation Specialist 96233 112954 132746 SEO Specialist 90090 104764 122509 Paid Search Specialist 85995 102375 116025

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.