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Marketing Analytics Manager in New York, NY

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Manager in New York, NY

146396 - 192465

Low
146396
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
164824
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
192465
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 99645 120803 151174 Digital Strategist 130358 153563 180863 Growth Marketing Manager 127969 151515 188370 Demand Generation Manager 124898 147420 177109 E-Commerce Marketing Manager 125580 146055 176426 Performance Marketing Manager 105105 143666 183251 Digital Marketing Manager 112954 141619 161070 Digital Marketing Specialist 81900 96233 115343 Digital Project Manager 106470 136500 159023 Email Marketing Manager 99645 124898 151515 Email Marketing Specialist 73369 91455 105446 Marketing Automation Specialist 99986 117390 140595 SEO Specialist 92479 107153 124215 Paid Search Specialist 88725 105105 119438

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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