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Marketing Automation Specialist in New York, NY

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in New York, NY
96233 - 132746
Low
96233
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
112954
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
132746
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 137865 160729 186664 Marketing Analytics Specialist 96915 116708 147420 Digital Strategist 126945 149468 176085 Growth Marketing Manager 124556 148444 181886 Demand Generation Manager 121485 143666 172331 E-Commerce Marketing Manager 123191 142643 172331 Performance Marketing Manager 102375 140595 178815 Digital Marketing Manager 110224 137524 157316 Digital Marketing Specialist 79853 94185 112613 Digital Project Manager 103740 132746 155269 Email Marketing Manager 95891 121485 145714 Email Marketing Specialist 71663 89066 102716 SEO Specialist 90090 104764 122509 Paid Search Specialist 85995 102375 116025

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.