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E-Commerce Marketing Manager in New York, NY

E-Commerce Marketing Manager Job Description

E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.

Typical e-commerce marketing manager duties:

Developing project budgets and monitoring costsProviding status reports to project stakeholders, including business leadershipCollaborating with IT staff to improve customers’ online experience

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Salary for E-Commerce Marketing Manager in New York, NY
123191 - 172331
Low
123191
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
142643
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
172331
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 137865 160729 186664 Marketing Analytics Specialist 96915 116708 147420 Digital Strategist 126945 149468 176085 Growth Marketing Manager 124556 148444 181886 Demand Generation Manager 121485 143666 172331 Performance Marketing Manager 102375 140595 178815 Digital Marketing Manager 110224 137524 157316 Digital Marketing Specialist 79853 94185 112613 Digital Project Manager 103740 132746 155269 Email Marketing Manager 95891 121485 145714 Email Marketing Specialist 71663 89066 102716 Marketing Automation Specialist 96233 112954 132746 SEO Specialist 90090 104764 122509 Paid Search Specialist 85995 102375 116025

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.