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Email Marketing Manager in New York, NY

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in New York, NY
95891 - 145714
Low
95891
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
121485
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
145714
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 137865 160729 186664 Marketing Analytics Specialist 96915 116708 147420 Digital Strategist 126945 149468 176085 Growth Marketing Manager 124556 148444 181886 Demand Generation Manager 121485 143666 172331 E-Commerce Marketing Manager 123191 142643 172331 Performance Marketing Manager 102375 140595 178815 Digital Marketing Manager 110224 137524 157316 Digital Marketing Specialist 79853 94185 112613 Digital Project Manager 103740 132746 155269 Email Marketing Specialist 71663 89066 102716 Marketing Automation Specialist 96233 112954 132746 SEO Specialist 90090 104764 122509 Paid Search Specialist 85995 102375 116025

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.