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Marketing Analytics Specialist in New York, NY

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in New York, NY
96915 - 147420
Low
96915
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
116708
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
147420
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 137865 160729 186664 Digital Strategist 126945 149468 176085 Growth Marketing Manager 124556 148444 181886 Demand Generation Manager 121485 143666 172331 E-Commerce Marketing Manager 123191 142643 172331 Performance Marketing Manager 102375 140595 178815 Digital Marketing Manager 110224 137524 157316 Digital Marketing Specialist 79853 94185 112613 Digital Project Manager 103740 132746 155269 Email Marketing Manager 95891 121485 145714 Email Marketing Specialist 71663 89066 102716 Marketing Automation Specialist 96233 112954 132746 SEO Specialist 90090 104764 122509 Paid Search Specialist 85995 102375 116025

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.