Marketing Manager

Marketing manager job description

A successful candidate has knowledge of advertising and marketing best practices, as well as strong writing and analytical skills.

Previous experience as a marketing manager, coordinator, specialist or assistant may be required.

A degree in marketing, business or communications is typically required.

Typical duties of a marketing manager

  • Developing marketing and promotional strategy and materials for a company or product, including brand management, advertising, and web and sales collateral
  • Ensuring marketing programs align with public relations and other communication activities
  • Assisting in preparation of long- and short-term marketing plans, pricing policies and budgets
  • Supervising a team of marketing coordinators or assistants, in some cases

Robert Half is a leading marketing recruiting agency.


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