<p><strong>Digital Marketing Specialist</strong></p><p>On-site | Austin, TX | Contract</p><p><br></p><p>Our client is seeking a Digital Marketing Specialist to support growth initiatives and audience engagement for a portfolio of online offerings. This role focuses on developing and optimizing digital content across multiple channels to drive awareness, engagement, and conversions. The ideal candidate is both strategic and hands-on. You'll be comfortable creating content while also optimizing it for discoverability across traditional search engines and AI-powered platforms. This role collaborates closely with internal marketing leaders, technical partners, and external vendors to execute data-driven, performance-focused campaigns.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Write and optimize web content to support lead generation and conversion goals</li><li>Translate high-level content strategies and third-party recommendations into executable assets</li><li>Research and apply keyword, topic, and prompt strategies to improve visibility across search engines and AI-driven discovery tools</li><li>Implement on-page optimization best practices (metadata, headers, internal linking, content structure)</li><li>Manage and monitor search performance tools and dashboards</li><li>Build and maintain reporting dashboards to monitor marketing and search performance</li><li>Track metrics such as visibility, traffic, engagement, and conversion impact</li><li>Write and manage multi-step email campaigns across the full customer lifecycle</li><li>Collaborate on audience segmentation and targeting within a marketing automation platform</li><li>Test and optimize subject lines, messaging, and calls to action based on performance data</li><li>Launch, manage, and grow branded social media channels</li><li>Create and curate social content including short-form video, graphics, and copy</li></ul>
We are looking for a Digital Marketing Specialist to join a Contract opportunity supporting an insurance organization in Costa Mesa, California. This position is ideal for a paid social expert who can actively build, manage, and refine campaigns across several platforms while using performance insights to guide decisions. The role combines day-to-day campaign execution with analytical thinking, requiring close attention to budget pacing, funnel performance, and channel effectiveness.<br><br>Responsibilities:<br>• Launch, manage, and refine paid social advertising campaigns across multiple platforms, with a primary emphasis on Meta environments.<br>• Monitor campaign delivery, spending, and key performance indicators to make timely adjustments that improve results.<br>• Evaluate audience behavior and conversion trends to strengthen funnel performance and overall campaign strategy.<br>• Partner with internal stakeholders across different lines of business to align campaign goals, messaging, and targeting plans.<br>• Prepare regular performance updates by translating campaign data into clear reporting and actionable recommendations.<br>• Use Excel and platform reporting tools to analyze large datasets, identify trends, and support optimization decisions.<br>• Expand and manage activity across additional social channels such as TikTok, Reddit, Pinterest, and Snapchat as business needs require.<br>• Maintain hands-on involvement in platform setup, trafficking, testing, and ongoing in-platform optimization in a fast-paced environment.
<p>We are looking for a Digital Marketing Specialist to support our engineering-focused client. This Long-term Contract position is ideal for someone who is detail oriented and can blend strategic thinking with hands-on execution to expand brand reach, improve lead generation, and elevate digital engagement. The role calls for someone who is comfortable using analytics, content, advertising platforms, and marketing technology to deliver measurable results.</p><p><br></p><p>Responsibilities:</p><p>• Design and carry out digital marketing plans that support business growth objectives and strengthen online visibility.</p><p>• Oversee paid media initiatives across platforms such as Google, Meta, and LinkedIn, adjusting campaigns to improve performance and return on investment.</p><p>• Improve organic website traffic by applying search optimization techniques, refining site content, and supporting keyword-focused initiatives.</p><p>• Plan, develop, and manage digital content for websites, blogs, email campaigns, and social media channels.</p><p>• Track website and campaign performance using analytics tools, then translate findings into clear recommendations and performance reports.</p><p>• Maintain an active social media presence by organizing publishing schedules, coordinating posts, and monitoring audience engagement.</p><p>• Connect marketing automation and customer management tools with digital channels to create a more consistent user journey.</p><p>• Support WordPress website updates, content changes, and ongoing optimization efforts to improve usability and search performance.</p>
<p>Robert Half Marketing and Creative has a client looking for a Digital Marketing Specialist to join a real estate property and facilities management organization in Denver, Colorado. This Contract to Permanent opportunity is ideal for a marketing specialist who can blend campaign strategy, hands-on execution, and performance analysis to help attract prospective residents and support leasing goals across multiple apartment communities. The role works closely with leadership, internal partners, and external collaborators to strengthen digital visibility, improve lead generation, and guide ongoing optimization through data-informed decisions.</p><p><br></p><p>Responsibilities:</p><p>• Create and refine digital marketing initiatives across paid and organic channels to increase prospect engagement and support occupancy objectives.</p><p>• Develop audience-focused campaigns for individual apartment communities, adjusting messaging and targeting to match local market needs.</p><p>• Review campaign metrics regularly, identify performance patterns, and recommend changes that improve conversion results and advertising efficiency.</p><p>• Maintain accurate, brand-aligned content across digital platforms so messaging remains consistent and current.</p><p>• Produce recurring dashboards, summaries, and stakeholder updates that clearly explain campaign outcomes, trends, and next-step recommendations.</p><p>• Monitor monthly and community-level marketing expenditures to help keep spending aligned with approved budgets and business priorities.</p><p>• Design and coordinate digital creative assets, including display ads, video content, and social media materials that enhance brand presence.</p><p>• Collaborate with internal teams and outside vendors to ensure campaigns, creative execution, and media placements support broader marketing objectives.</p><p>• Present insights, strategic ideas, and campaign results to leadership in a clear and effective manner.</p><p>• Manage several deadlines and marketing priorities at once while adapting effectively to changing business needs.</p>
<p>This Digital Marketing Manager plays a key role in developing and executing integrated marketing strategies that support customer engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Digital Marketing Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, customer-focused, and measurable. </p><p><br></p><p>What You’ll Do </p><p>Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals. </p><p>Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards. </p><p>Use customer and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting. </p><p>Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI. </p><p>Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts. </p><p>Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies. </p><p><br></p>
We are looking for an experienced Digital Marketing Manager to join our team in Edwardsville, Illinois. In this role, you will play a key part in shaping our digital strategy, optimizing marketing performance, and driving data-driven growth initiatives. Reporting directly to the Chief Marketing Officer, this position offers a unique opportunity to influence membership growth and enhance brand visibility through innovative digital campaigns.<br><br>Responsibilities:<br>• Lead the development and execution of digital performance strategies, serving as the primary analytics partner to the Chief Marketing Officer.<br>• Manage and oversee paid media campaigns through collaboration with external agency partners, ensuring optimal performance and efficiency.<br>• Develop and present clear, actionable insights from marketing analytics and campaign data to guide leadership decisions.<br>• Oversee the utilization and optimization of the marketing technology stack to support comprehensive omnichannel campaigns.<br>• Collaborate with internal teams to enhance landing pages, user experiences, and conversion funnels for improved outcomes.<br>• Monitor and manage digital campaign budgets, ensuring cost-effective allocation of resources and maximizing return on investment.<br>• Stay informed about the latest trends in digital marketing, analytics platforms, and industry best practices to maintain a competitive edge.<br>• Ensure seamless integration of paid and organic media strategies to enhance overall campaign effectiveness.<br>• Evaluate and manage external vendors and technology solutions to support strategic marketing objectives.
We are looking for a Digital Marketing Manager to join our team in Huntington Beach, California on a Contract basis. This position will support digital outreach efforts by shaping social media activity, strengthening campaign content, and maintaining landing pages that reflect current marketing goals. The ideal candidate brings a hands-on approach to content execution, performance tracking, and cross-channel coordination in a fast-paced environment.<br><br>Responsibilities:<br>• Drive day-to-day social media execution by organizing content calendars, publishing posts, and keeping channels active and aligned with marketing priorities.<br>• Produce and refine digital assets, including short-form video edits and visual content, to support online engagement initiatives.<br>• Transform long-form written materials into compelling social posts, email content, and promotional assets for webinars and related campaigns.<br>• Contribute to marketing initiatives by developing content that supports product promotion and broader digital campaign objectives.<br>• Create, update, and optimize landing pages within established templates while ensuring messaging and design remain consistent across campaigns.<br>• Review website and landing page content for accuracy, brand alignment, and conversion-focused presentation.<br>• Monitor digital performance metrics, analyze engagement trends, and provide insights that help improve campaign effectiveness.<br>• Coordinate schedules, priorities, and deliverables across multiple marketing activities to ensure projects are completed on time.
<p>We are looking for a Digital Marketing Manager to join a healthcare education organization in Irvine, California on a Contract basis. In this role, you will lead digital campaign execution from planning through analysis, helping shape audience engagement across key enrollment and promotional initiatives. This opportunity is ideal for a data-driven marketing specialist who thrives in cross-functional environments and uses insights, testing, and modern tools to improve performance.</p><p><br></p><p>Responsibilities:</p><p>• Direct the day-to-day management of content schedules and campaign timelines to support seasonal priorities, enrollment activity, and promotional initiatives.</p><p>• Coordinate the full campaign lifecycle, including planning, setup, quality review, launch, and post-campaign analysis.</p><p>• Develop targeted audience groupings and communication paths that improve relevance, engagement, and conversion outcomes.</p><p>• Produce clear reporting dashboards and executive-ready summaries that communicate results, trends, and opportunities for improvement.</p><p>• Leverage AI-enabled tools to evaluate performance data, uncover actionable insights, and refine messaging strategies.</p><p>• Work closely with teams across product, content, creative, admissions, and technology to deliver cohesive multi-channel marketing efforts.</p><p>• Improve campaign effectiveness through ongoing experimentation, performance monitoring, and insight-driven optimization.</p><p>• Support digital marketing initiatives across channels such as email, paid social, Google Ads, and web analytics-driven programs.</p>
<p>We are looking for a skilled Digital Marketing Manager to oversee and execute innovative strategies that drive engagement, growth, and results across digital platforms. Based in Cerritos, California (in office T, W, R), this role requires a self-motivated, detail-oriented individual with a strong background in digital marketing, project management, and data analysis. The ideal candidate will excel in managing multiple projects simultaneously while collaborating effectively with cross-functional teams to achieve business objectives.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive digital marketing strategies tailored to mobile app promotion and user engagement.</p><p>• Manage and optimize paid social campaigns, Google Ads, and email marketing efforts to maximize ROI.</p><p>• Oversee UX/UI design initiatives for mobile applications, ensuring a seamless user experience and interface.</p><p>• Collaborate with internal teams to define project goals, timelines, and deliverables.</p><p>• Analyze marketing performance data using tools like Google Analytics to identify trends and opportunities for improvement.</p><p>• Monitor app store performance metrics and implement strategies to enhance visibility and downloads.</p><p>• Address project challenges and bottlenecks promptly to maintain smooth workflows.</p><p>• Provide regular updates and reports to stakeholders on campaign performance and project progress.</p><p>• Stay up-to-date with industry trends and emerging digital marketing technologies.</p><p>• Support additional marketing initiatives as needed to align with broader team objectives.</p>
We are looking for a Digital Marketing Manager to lead digital outreach initiatives for a Financial Services organization in New York, New York. This role is ideal for a self-directed marketing specialist who can independently manage campaign execution, maintain web content, and translate complex information into clear customer-facing communications. The successful candidate will work closely with marketing partners and cross-functional stakeholders to deliver effective automation, segmentation, and content experiences across digital channels.<br><br>Responsibilities:<br>• Lead end-to-end execution of digital marketing campaigns using marketing automation tools such as Eloqua, Marketo, or Salesforce.<br>• Maintain and refresh public website content through a content management system, ensuring messaging stays accurate and aligned with business priorities.<br>• Collaborate with marketing colleagues and internal teams to gather detailed information and convert it into effective digital communications.<br>• Build and manage automated workflows that support campaign delivery, lead handling, and audience engagement objectives.<br>• Develop audience segmentation strategies and implement list logic that aligns marketing activity with CRM data structures.<br>• Create and maintain forms, including processing rules and follow-up actions, to support data capture and campaign performance.<br>• Oversee customized integrations between marketing platforms and connected business systems, ensuring data moves accurately across environments.<br>• Operate with a high level of ownership and initiative, managing priorities independently and advancing projects with minimal direction.
We are looking for an experienced Digital Marketing Director to lead and develop innovative strategies that drive global digital growth and engagement. This role will focus on creating scalable solutions to optimize digital acquisition, activation, retention, and reactivation efforts, while enhancing the productivity of Brand Partners. The ideal candidate will bring a passion for performance marketing and a proven track record of delivering measurable impacts on revenue.<br><br>Responsibilities:<br>• Develop and implement a comprehensive global digital acquisition and lifecycle marketing strategy aligned with enterprise revenue objectives.<br>• Create a multi-year roadmap to establish digital marketing as a scalable and predictable growth engine.<br>• Oversee performance marketing initiatives across paid search, paid social, programmatic, affiliate, and emerging channels, with a focus on global scalability.<br>• Manage agency relationships, media investments, and budget allocation to maximize campaign effectiveness.<br>• Design and execute automated lifecycle marketing programs, including onboarding, nurture campaigns, cart abandonment, and retention strategies.<br>• Enhance customer and Brand Partner engagement through data-driven segmentation and targeted outreach.<br>• Establish frameworks for attribution, incrementality testing, and experimentation to refine digital strategies.<br>• Collaborate with analytics and product teams to improve tracking, reporting, and data quality.<br>• Partner with Digital Product teams to prioritize enhancements that boost conversion rates and funnel performance.<br>• Develop global playbooks, operational models, and team structures to support the long-term growth of digital marketing capabilities.
<p>We’re seeking a strategic, results-driven <strong>Digital Marketing Manager</strong> to lead and scale a growing digital ecosystem for a well-established brand. This role will own digital strategy, agency management, website experience, and CRM implementation—driving measurable impact across a global B2B network.</p><p>Key Responsibilities</p><ul><li><strong>Website & Agency Leadership:</strong> Own UX, performance, and ongoing optimization of the corporate website in partnership with an external agency; drive traffic, engagement, and conversion through content and experience improvements.</li><li><strong>CRM & Marketing Automation:</strong> Lead implementation and optimization of Oracle CRM and Eloqua to power email campaigns, lead management, and customer engagement.</li><li><strong>Digital Strategy:</strong> Develop and execute integrated campaigns across SEO, SEM, paid media, and social.</li><li><strong>Campaign Management:</strong> Plan and optimize digital and print advertising to maximize ROI and measurable outcomes.</li><li><strong>Social Media Leadership:</strong> Oversee strategy and execution across key platforms, managing day-to-day support resources.</li><li><strong>Analytics & Reporting:</strong> Track KPIs across channels, delivering insights and recommendations for continuous improvement.</li><li><strong>Cross-Functional Collaboration:</strong> Partner with IT, sales, and external agencies to deliver digital initiatives.</li></ul><p>Technical & Systems Focus</p><ul><li>Support development of a <strong>dealer portal</strong> (Azure App Services) with real-time inventory and ordering functionality</li><li>Guide <strong>systems integration</strong> between CRM (lead/account management) and ERP (order processing) via secure APIs</li></ul><p><br></p>
<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
We are looking for a Digital Marketing & Communications Manager to lead integrated marketing efforts that strengthen brand visibility, expand audience engagement, and support organizational growth in Towson, Maryland. This Long-term Contract position is ideal for a strategic marketer who can shape campaign direction, refine messaging, and bring high-impact initiatives to life across digital platforms. The role blends planning and execution, with a focus on building effective campaigns, guiding cross-functional collaboration, and using performance insights to improve results.<br><br>Responsibilities:<br>• Develop and lead multi-channel marketing campaigns that promote programs, services, and key initiatives while aligning content, timing, and audience strategy.<br>• Establish clear messaging frameworks and market positioning that help teams communicate consistently across digital and promotional channels.<br>• Plan and oversee email marketing initiatives, including audience segmentation, content coordination, deployment, and performance optimization.<br>• Manage paid digital advertising efforts such as Google Ads and paid social campaigns to increase reach, engagement, and conversion opportunities.<br>• Analyze campaign performance using Google Analytics and related reporting tools, then translate findings into actionable recommendations.<br>• Partner with internal stakeholders to define campaign goals, prioritize high-value initiatives, and support execution within established marketing standards.<br>• Provide hands-on leadership for select high-priority projects, ensuring deliverables are completed effectively and on schedule.<br>• Create practical guidance and campaign structures that enable staff to execute marketing activities with consistency and measurable impact.
We are looking for a Digital Content Specialist to support web content initiatives for a healthcare organization in Minneapolis, Minnesota. This Long-term Contract position focuses on creating, refining, and publishing digital content that aligns with updated brand expectations and delivers a strong user experience. The role also contributes to search visibility by applying SEO best practices, improving on-page content, and helping strengthen overall site performance.<br><br>Responsibilities:<br>• Transfer and refresh website materials for publication on updated digital platforms, ensuring content is accurate, well-structured, and visually consistent.<br>• Create and publish new pages within the content management system while maintaining alignment with established brand guidelines and editorial standards.<br>• Review existing web copy and page layouts to improve readability, formatting, accessibility, and overall presentation.<br>• Support organic search initiatives by applying on-page SEO improvements, updating metadata, and resolving content-related issues that affect discoverability.<br>• Conduct keyword research as needed to inform content updates and help identify opportunities to expand search reach.<br>• Collaborate with internal stakeholders to organize, revise, and maintain web content that meets business and audience needs.<br>• Use CMS tools to manage ongoing content updates efficiently while preserving quality and consistency across the site.
We are looking for an experienced Marketing Automation Specialist to lead and optimize marketing operations for our organization. This long-term contract position is based in New York, New York, and offers the opportunity to take ownership of marketing automation systems, workflows, and reporting frameworks. Ideal candidates will have a proven ability to operate independently and drive measurable results in a fast-paced environment.<br><br>Responsibilities:<br>• Manage and maintain marketing automation platforms such as Marketo and HubSpot, ensuring seamless integration with organizational systems.<br>• Develop and refine lead tracking, routing processes, and campaign workflows to enhance operational efficiency.<br>• Ensure data accuracy and consistency across systems while implementing reliable reporting mechanisms.<br>• Collaborate with technology teams to optimize and expand the marketing infrastructure.<br>• Oversee the entire campaign execution framework, including intake, prioritization, and workflow processes across teams.<br>• Implement structured processes to ensure campaigns are executed efficiently and adhere to compliance standards.<br>• Monitor marketing performance across campaigns and channels, identifying opportunities for improvement through data insights.<br>• Create and maintain dashboards to provide stakeholders with visibility into campaign engagement and pipeline contributions.<br>• Act as the primary leader of marketing operations, establishing scalable processes and driving accountability across teams.<br>• Partner cross-functionally to align marketing operations with broader business objectives and timelines.
We are looking for a creative Marketing Specialist to support a growing business in Fort Mill, South Carolina through hands-on digital marketing and brand-building initiatives. This is a Long-term Contract position offering part-time onsite hours, with the opportunity to shape campaigns, strengthen online presence, and contribute to high-visibility promotional efforts. The role is well suited for someone who enjoys working in an entrepreneurial setting and can move ideas from planning to execution with minimal oversight.<br><br>Responsibilities:<br>• Drive the company’s LinkedIn presence by developing posts, coordinating publishing schedules, and encouraging audience interaction.<br>• Produce marketing assets for digital channels, ensuring messaging aligns with campaign goals and brand direction.<br>• Learn the functionality and value of a newly introduced cost calculator and turn those insights into clear, compelling promotional content.<br>• Create and refine short-form video content to support online outreach, product promotion, and broader campaign activity.<br>• Update and manage website pages in WordPress, including adding fresh content and supporting multimedia integration when needed.<br>• Assist with preparation for an upcoming industry trade show by developing promotional materials, generating pre-event awareness, and supporting related communications such as press announcements and handouts.<br>• Contribute new marketing ideas and independently advance initiatives from early concept through final delivery.<br>• Collaborate closely with internal stakeholders in a small-team environment, adapting quickly to feedback and shifting priorities.
<p>We are looking for a Marketing Content Specialist to support creative and digital initiatives for a growing team in Southern California. This Long-term Contract position is ideal for someone with 3+ years of experience who can manage campaigns, coordinate content, and keep projects moving across multiple marketing channels. The role offers the opportunity to contribute to email, social, web, and event efforts while partnering with stakeholders to deliver effective marketing programs.</p><p><br></p><p>Responsibilities:</p><p>• Plan and execute integrated marketing initiatives across digital, email, social media, and event channels to strengthen brand visibility and audience engagement.</p><p>• Develop, edit, and organize content for social platforms, email communications, and marketing materials while maintaining a consistent brand voice.</p><p>• Manage campaign timelines, priorities, and deliverables using project management tools to ensure work is completed accurately and on schedule.</p><p>• Support website updates and content publishing in WordPress, helping keep online information current, functional, and aligned with campaign goals.</p><p>• Build and coordinate email marketing efforts in platforms such as HubSpot, including scheduling, content setup, and performance tracking.</p><p>• Create and refine visual and promotional assets using Adobe Creative Cloud to support campaigns, presentations, and branded communications.</p><p>• Collaborate with internal teams and partners to organize marketing activities and event-related initiatives from planning through execution.</p><p>• Monitor campaign effectiveness and engagement metrics, then share insights and recommendations to improve future marketing performance.</p>
We are looking for a skilled and motivated Marketing Specialist to join our team in Encinitas, California. This role involves creating compelling marketing materials, coordinating promotional activities, and collaborating with internal and external stakeholders to enhance brand visibility. The ideal candidate will bring creativity, organizational skills, and a passion for connecting company goals with impactful marketing strategies.<br><br>Responsibilities:<br>• Develop and execute marketing plans, including proposals and promotional activities.<br>• Create and edit detailed resumes, project descriptions, organizational charts, and other marketing collateral.<br>• Collaborate with technical staff to craft proposal sections and define scopes of work.<br>• Maintain and update website content to reflect current company initiatives and achievements.<br>• Coordinate with consultants and external partners to optimize marketing efforts.<br>• Conduct market research to identify opportunities and target audiences.<br>• Plan and organize special events, including designing banners, flyers, and other promotional materials.<br>• Ensure all marketing activities align with the company's vision and objectives.<br>• Manage multiple projects simultaneously while adhering to deadlines.
<ul><li>Develop and execute marketing campaigns across digital and traditional channels.</li><li>Manage company branding and ensure consistency across all marketing materials.</li><li>Conduct market research to identify trends, customer needs, and competitive positioning.</li><li>Negotiate and maintain a clear communication channel with vendors. </li><li>Maintain and update CRM systems and marketing databases.</li></ul>
<p>We are looking for an experienced Digital Strategist to lead and refine our digital marketing initiatives within the mortgage industry. This role involves overseeing strategies in SEO, online reputation management, and marketing automation, with Salesforce serving as the core platform. The ideal candidate will combine strategic thinking with hands-on expertise to deliver measurable outcomes while maintaining compliance with industry regulations.</p><p><br></p><p>Responsibilities:</p><p>• Evaluate and implement scalable frameworks for customer segmentation and nurturing CRM/Salesforce campaigns.</p><p>• Develop and implement a comprehensive SEO strategy that includes technical, on-page, and off-page optimizations.</p><p>• Conduct keyword and competitive research to align marketing efforts with customer intent.</p><p>• Lead online reputation management initiatives to enhance brand credibility and address potential risks.</p><p>• Design and optimize marketing automation workflows, ensuring seamless integration with Salesforce systems.</p><p>• Establish structured processes for monitoring, responding to, and generating customer reviews.</p><p>• Manage and mentor team members and external partners to ensure accountability and high performance.</p><p>• Translate business goals into actionable marketing plans with clear KPIs and priorities.</p><p>• Monitor industry trends and algorithm updates, making data-driven recommendations for continuous improvement.</p><p>• Ensure all marketing strategies comply with regulatory standards and align with the mortgage industry’s requirements.</p><p>• Evaluate and implement scalable frameworks for customer segmentation and nurturing campaigns.</p>
We are looking for a Paid Digital Specialist to lead high-impact advertising initiatives across major digital channels from our Minneapolis, Minnesota location. This role is ideal for a data-driven marketer who can shape campaign strategy, guide performance improvements, and communicate results clearly to senior stakeholders. The position calls for someone who is comfortable managing substantial media investments while partnering closely with internal teams to uphold accuracy, efficiency, and strong return on spend.<br><br>Responsibilities:<br>• Develop and oversee paid media programs across platforms such as Google Ads, Bing, Meta, and LinkedIn, aligning execution with business goals.<br>• Monitor campaign health through ongoing analysis, making informed adjustments to improve reach, conversions, and budget efficiency.<br>• Manage large-scale advertising budgets responsibly, using performance data to guide allocation and optimization decisions.<br>• Present campaign strategies, results, and recommendations to executive leaders and other key stakeholders with confidence and clarity.<br>• Collaborate with cross-functional partners to ensure ad launches, updates, and reporting processes are accurate and well-coordinated.<br>• Conduct quality checks on campaign setup, tracking, creative deployment, and audience targeting to maintain a high standard of execution.<br>• Use analytics tools to evaluate channel performance, identify trends, and translate findings into actionable recommendations.<br>• Support broader digital marketing efforts by contributing insight into email initiatives, audience engagement, and measurement approaches.
<p><strong>Ecommerce Content Specialist - Hybrid Contract through October, Hybrid in Irving, Texas.</strong></p><p>Robert Half is looking for an <strong>Ecommerce Content Specialist</strong> for a position in the Irving area - it's hybrid on-site 3 days a week, 2 days remote! <strong>Ecommerce Content Specialist </strong>partners with Site Content, Merchandising, Marketing, UX, and Creative teams to plan, create, and optimize onsite content that drives engagement, conversion, and category performance across ecommerce platforms. This role owns content execution within the CMS, supports SEO initiatives, analyzes performance, and ensures a cohesive, high‑quality omnichannel customer experience.</p><p><strong>Responsibilities</strong></p><ul><li>Plan, create, publish, and optimize onsite content to support product categories, campaigns, and brand initiatives.</li><li>Collaborate with merchandising, marketing, UX, creative, and agency partners to ensure accurate execution aligned to briefs, wireframes, and brand standards.</li><li>Optimize site navigation, content structure, internal search, and SEO in alignment with best practices.</li><li>Analyze content performance and customer behavior, maintain dashboards, and share actionable insights with cross‑functional teams.</li><li>Conduct site audits, manage tickets, support UAT, and leverage third‑party tools to enhance onsite experience.</li></ul><p><br></p>
We are looking for an experienced E-Commerce Specialist to join our team in Opelika, Alabama. In this role, you will drive strategic initiatives that optimize online revenue, enhance customer experience, and elevate brand visibility. This position requires a proactive individual with a strong background in e-commerce platforms and data-driven decision-making.<br><br>Responsibilities:<br>• Lead the performance of onsite revenue by optimizing conversion rates, average order values, and overall session revenue.<br>• Monitor daily and weekly trends to identify opportunities and implement swift corrective actions.<br>• Develop homepage and category strategies that prioritize storytelling, featured products, and campaign placements.<br>• Execute promotional strategies that align with divisional goals and ensure clarity, accuracy, and effective product positioning.<br>• Identify high-performing and high-margin products for strategic visibility while supporting new launches with optimal placement.<br>• Collaborate with Paid Media teams to align landing pages with campaign objectives and enhance product detail pages.<br>• Analyze category-level performance metrics to identify friction points and propose actionable improvements.<br>• Optimize on-page SEO for product catalogs, including meta titles, descriptions, and alt texts, to align with search intent.<br>• Create engaging and keyword-relevant category page content to enhance customer experience and search rankings.<br>• Stay informed on Google algorithm updates and implement best practices for e-commerce SEO.