We are looking for an experienced Demand Generation Manager to lead strategic marketing initiatives that drive customer acquisition and engagement. This role emphasizes the development and execution of targeted campaigns, leveraging data analytics and marketing tools to optimize performance. Based in Warren, New Jersey, you will play a pivotal role in expanding brand awareness and generating leads through demonstrated expertise.<br><br>Responsibilities:<br>• Design and implement comprehensive demand generation strategies to support business growth.<br>• Lead the execution of digital media campaigns across multiple channels, ensuring alignment with company goals.<br>• Utilize data-driven insights and analytics to refine marketing approaches and measure campaign success.<br>• Manage and optimize marketing automation tools, including HubSpot, to streamline operations and enhance lead nurturing.<br>• Collaborate with cross-functional teams to develop compelling content and promotional materials.<br>• Track and report on lead generation metrics, providing actionable recommendations to improve performance.<br>• Identify new opportunities for audience engagement and brand expansion.<br>• Maintain up-to-date knowledge of industry trends and emerging technologies to inform strategy.<br>• Ensure marketing initiatives comply with best practices and align with the overall vision of the organization.
We are looking for an experienced Demand Generation Manager to lead strategic initiatives that increase brand awareness and drive customer acquisition. In this role, you will develop and execute multi-channel campaigns to generate leads and optimize conversion rates. Join our team in Pearl River, New York, and play a pivotal role in expanding our market reach.<br><br>Responsibilities:<br>• Plan and implement comprehensive demand generation strategies across multiple digital channels.<br>• Analyze campaign performance using digital analytics tools to identify opportunities for improvement.<br>• Develop and manage marketing campaigns using platforms such as HubSpot.<br>• Drive lead generation efforts by creating compelling content and targeted outreach initiatives.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Optimize media campaigns to ensure maximum engagement and ROI.<br>• Monitor industry trends and competitor activities to refine and enhance marketing efforts.<br>• Create detailed reports on campaign outcomes to inform future decision-making.<br>• Manage budgets effectively to maximize the impact of marketing activities.<br>• Ensure all campaigns comply with brand guidelines and deliver a consistent message.
<p>We are looking for a skilled and detail-oriented Field Marketing specialist to join our team in Austin, Texas. This long-term contract position involves planning and executing demand generation programs to drive sales pipeline growth and revenue for the Field Sales organization. The ideal candidate will possess a strong ability to manage marketing initiatives, track lead flow, and analyze metrics to measure program success.</p><p><br></p><p>The Field Marketing Specialist is responsible for planning, executing, and measuring demand generation marketing programs to grow the sales pipeline and revenue for the Field Sales organization. This role includes:</p><ul><li>Providing onsite execution support for marketing programs.</li><li>Tracking lead flow to ensure timely follow-up by Sales channels with event attendees and campaign responders.</li><li>Creating and managing program budgets.</li><li>Measuring ROI through metrics analysis and reporting.</li></ul><p>The ideal candidate has a proven track record in executing multi-faceted event programs, possesses excellent interpersonal skills, and understands the principles of sales, business, revenue, and pipeline management. Most importantly, they embody a <strong>Customer First Mindset</strong>.</p><p><br></p><p><strong>Core Responsibilities</strong></p><ul><li>Collaborate with campaign managers, sales teams, and operations to optimize demand generation efforts.</li><li>Execute marketing campaigns and events with precision and strategic alignment.</li><li>Analyze performance metrics to assess campaign effectiveness and ROI.</li><li>Ensure seamless coordination among internal and external stakeholders</li></ul>
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
<p>We are seeking an interim Vice President of Marketing to lead and optimize our client's global marketing operations during a period of significant growth and transformation. As a key executive, this role will focus on aligning marketing strategies with company priorities, driving demand generation, enhancing pipeline development, and establishing the organization as a prominent B2B thought leader. Collaboration across Sales, Product, and Business Units will be critical in fostering a cohesive and unified team culture.</p><p><br></p><p><strong>Core Responsibilities:</strong></p><ul><li><strong>Strategic Initiatives:</strong> Oversee the realignment of global marketing strategies, accelerate pipeline growth, integrate AI into marketing processes, nurture senior-level marketing talent, and optimize agency collaboration.</li><li><strong>Leadership:</strong> Provide strategic guidance, coaching, and mentorship to senior marketing team members, as well as align cross-functional efforts across Product, Growth, Operations, and Corporate Marketing teams.</li><li><strong>Execution:</strong> Manage key elements of the day-to-day marketing function, including global strategic planning, tracking performance metrics, maximizing ROI, campaign oversight, and ensuring alignment between external agencies and internal teams.</li></ul><p><strong>Role Details:</strong></p><ul><li><strong>Reporting Structure:</strong> Reports to the Senior Vice President of Product & Marketing, while collaborating closely across departments like Product, Growth, Operations, and Corporate Marketing.</li><li><strong>Team Management:</strong> Lead senior marketing professionals and supervise external agencies to ensure seamless execution of marketing campaigns.</li><li><strong>Work Environment:</strong> Fully remote role requiring flexibility in working hours to accommodate the global team’s schedules.</li></ul><p><br></p><p><strong>Top Strategic Initiatives for This Role:</strong></p><ul><li>Realigning and transforming global marketing efforts to meet company goals.</li><li>Leveraging AI to refine workflows and streamline productivity in marketing operations.</li><li>Building and sustaining a high-performing senior marketing team.</li><li>Enhancing cross-functional collaboration to ensure unified messaging and campaign execution.</li></ul><p>This is an exciting leadership opportunity for a marketing executive passionate about driving innovation, transformation, and measurable success within a global B2B environment.</p>
<p>Robert Half’s marketing and creative client is seeking a Marketing Strategist for 6-month contract south of Boston. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 3 days per week. The Marketing Strategist will focus on demand generation and partner marketing initiatives. The ideal candidate thrives in data-driven environments and has expertise in B2B-focused campaigns. This role offers a unique opportunity to lead high-level marketing initiatives in a dynamic B2B environment while leveraging your strategic expertise to drive measurable outcomes. Apply today to contribute to a contract role delivering top-line business growth through impactful demand generation and partner-focused programs!</p><p><br></p><p>Key Responsibilities:</p><ul><li>Develop marketing strategy focused on brand recognition and engagement of high-level stakeholder clients</li><li>Support demand generation, channel programs, and the execution of marketing strategies</li><li>Create strategies to drive product portfolio through targeted multi-channel campaigns</li><li>Implement messaging and thought leadership content strategy</li><li>Drive internal and external partnerships</li><li>Drive go-to-market and account-based marketing strategies</li><li>Collaborate with internal teams align strategies and track KPIs</li></ul>
<p>Robert Half is partnering with a Plymouth area client in the recruiting for a Marketing Manager to join their team. This role is ideal for a creative and strategic thinker who thrives in a fast-paced environment and has a proven track record of success in event marketing. The ideal candidate will play a key role in shaping and executing marketing strategies to enhance brand visibility, foster partnerships, and drive growth.</p><p><br></p><p>This a permanent placement opportunity offering competitive benefits package, generous annual bonus eligibility, 401k match and additional profit sharing. <strong>Must be willing to work some weekends with events during an 8-5, no weekend nights.</strong></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Event Strategy Development: Design and implement comprehensive event marketing strategies aligned with organizational goals, including trade shows, conferences, product launches, and experiential events. </li><li>Event Execution: Coordinate end-to-end logistics of events, including vendor relationships, budget management, site selection, and team collaboration.</li><li>Promotional Campaigns: Develop and execute integrated promotional campaigns to support events across digital, social, and traditional marketing channels.</li><li>Audience Engagement: Optimize event experiences to ensure active audience participation, brand consistency, and retention.</li><li>Data Analysis: Track, analyze, and report on event-specific metrics, including attendance, engagement, lead generation, and ROI.</li><li>Collaborative Leadership: Manage cross-functional collaboration with internal teams, stakeholders, and external sponsors to deliver seamless event experiences.</li><li>Budget Management: Develop, monitor, and optimize budgets relating to event marketing activities while ensuring cost-effectiveness.</li><li>Trend Monitoring: Stay updated on industry trends and innovative practices in event marketing to continuously improve strategies.</li></ul>
We are looking for a dynamic and results-driven Growth Digital Marketing Manager to lead and implement innovative strategies across digital platforms. This contract position, based in North Palm Beach, Florida, offers an exciting opportunity to drive customer engagement, optimize lead generation, and enhance brand visibility. The ideal candidate will bring expertise in leveraging AI tools and advanced marketing technologies to deliver measurable outcomes.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to achieve lead generation and customer acquisition goals.<br>• Manage and optimize paid media campaigns, including Google Ads and paid social media initiatives.<br>• Oversee email marketing campaigns, ensuring high engagement and conversion rates through targeted messaging.<br>• Utilize Google Analytics and other tools to track, analyze, and report on campaign performance and ROI.<br>• Integrate Artificial Intelligence (AI) into marketing strategies to enhance personalization and efficiency.<br>• Collaborate with cross-functional teams to align marketing efforts with business objectives.<br>• Monitor industry trends and emerging technologies to stay ahead in the digital marketing space.<br>• Conduct A/B testing to refine campaign elements such as ad copy, visuals, and landing pages.<br>• Ensure consistent brand messaging across all digital channels.<br>• Provide insights and recommendations for continuous improvement in marketing processes.
<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
<p><strong>ONSITE IN HOUSTON, TX</strong></p><p>A leading provider of structural steel and manufacturing solutions is seeking a seasoned<strong> Digital Marketing Manager </strong>to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.</p><p>Key Responsibilities:</p><ul><li>Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.</li><li>Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.</li><li>Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.</li><li>SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.</li><li>Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.</li><li>Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.</li><li>Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.</li></ul>
<p>We’re seeking a strategic and hands-on VP of Growth Marketing to lead and execute go-to-market (GTM) initiatives that drive customer acquisition, engagement, and retention. This role requires a deep understanding of payments ecosystem, strong technical marketing skills, and experience with tools like Salesforce, Marketing Cloud, WordPress, and Google Analytics. Looking for expertise in B2B SaaS industry. Candidates must be commutable to Philadelphia.</p><p><br></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>GTM Strategy & Execution</strong>: Develop and implement data-driven go-to-market strategies for new product launches, feature rollouts, and market expansion.</li><li><strong>Demand Generation</strong>: Own and optimize multi-channel campaigns across email, paid media, SEO, and content marketing to drive qualified leads.</li><li><strong>Marketing Automation</strong>: Leverage Salesforce and Marketing Cloud to build automated workflows, lead scoring models, and personalized customer journeys.</li><li><strong>Website & Analytics</strong>: Manage and optimize the company’s WordPress site for performance, SEO, and conversion. Use Google Analytics and other tools to track KPIs and generate actionable insights.</li><li><strong>Payments Ecosystem Expertise</strong>: Collaborate with product and sales teams to craft messaging and campaigns that resonate with financial decision-makers and align with industry trends.</li><li><strong>Cross-functional Collaboration</strong>: Partner with Sales, Product, and Customer Success to align marketing efforts with business goals and customer needs.</li></ul>
We are looking for a skilled Digital Marketing Specialist to join our team in Lakewood, Colorado. In this role, you will create and execute digital strategies to drive brand visibility, engagement, and lead generation. You will be responsible for optimizing website content, managing SEO efforts, and supporting digital advertising campaigns to achieve marketing objectives.<br><br>Responsibilities:<br>• Conduct market research to analyze audience preferences, competitive landscape, and industry trends.<br>• Develop and implement digital marketing strategies across multiple brands to meet organizational goals.<br>• Collaborate with vendors and developers to enhance website functionality and optimize digital platforms.<br>• Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.<br>• Manage and update national website content to ensure accuracy, relevancy, and alignment with audience needs.<br>• Perform keyword research and apply SEO best practices to improve online visibility.<br>• Oversee online business listings, local citations, and off-site SEO strategies.<br>• Partner with content creators to develop engaging and optimized materials for digital platforms.<br>• Monitor and refine digital advertising campaigns to maximize audience engagement and conversion rates.<br>• Design and test landing pages aimed at improving lead generation and conversion metrics.
<p>Are you a motivated, results-driven professional with a passion for sales and business growth? Are you looking to make a big impact at an innovative startup in the tech space? If you thrive on building relationships and want to play a vital role in growing a company that provides cutting-edge Scrum and Agile training, we want to hear from you! This is a contract, 30-day opportunity with the possibility of extending. </p><p> </p><p><strong>About our Client:</strong></p><p>They are a fast-growing tech startup on a mission to help businesses transform through highly effective Scrum and Agile training programs. Our clients look to build the next generation of Agile professionals, and we’re looking for a talented Sales Inside Representative / Lead Generator to help them expand their footprint, land new clients, and drive sustainable business growth.</p><p> </p><p><strong>What You’ll Do:</strong></p><p>As a Sales Inside Representative / Lead Generator, you’ll be the driving force behind our business development efforts. Your goal: identify opportunities, connect with potential clients, and help grow the company’s reach. Key responsibilities include:</p><p> </p><ul><li><strong>Lead Generation:</strong> Proactively research target markets and identify prospects through online research, LinkedIn, and other networking channels.</li><li><strong>Outbound Prospecting:</strong> Generate and qualify leads by reaching out to decision-makers via email, phone calls, and social platforms.</li><li><strong>Relationship Building:</strong> Establish strong client connections, understanding their needs and presenting tailored solutions that align with our Scrum and Agile training offerings.</li><li><strong>Collaboration:</strong> Work closely with our leadership team to refine sales strategies and ensure alignment with business development goals.</li><li><strong>Follow-Up:</strong> Manage a pipeline of leads, follow up on inquiries, and schedule intro calls or demos for further discussions with business leaders.</li><li><strong>Data Management:</strong> Maintain detailed records of all interactions in the CRM to track and measure outreach efforts.</li></ul><p><br></p>
<p><strong>Robert Half</strong> is actively partnering with an Austin-based client to identify an SEO Specialist<strong> (contract).</strong> In this role, you’ll manage all search-related initiatives that drive qualified traffic, improve conversion rates, and increase lead and meeting volume. <strong>This role is a hybrid in Austin, Tx. </strong></p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement a holistic SEO strategy aimed at increasing website traffic and driving lead generation across key digital channels.</li><li>Partner with the content team to ensure all web pages, blog posts, and landing pages are aligned with search intent and optimized for organic performance.</li><li>Optimize on-page SEO elements including page copy, metadata, internal linking structures, and schema markup to improve visibility and relevance in search results.</li><li>Conduct in-depth keyword research, competitive benchmarking, and content gap analysis to identify high-impact opportunities and inform content planning.</li><li>Monitor and enhance technical SEO performance, including Core Web Vitals, crawlability, indexing, and redirect management, in collaboration with the web development team.</li><li>Lead link-building initiatives and authority-building efforts to strengthen domain reputation and improve search engine rankings.</li></ul>
We are looking for a skilled Paid Media Manager to oversee and optimize our digital advertising strategies across multiple platforms. This role offers an exciting opportunity to drive impactful campaigns that focus on lead generation, e-commerce growth, and full-funnel performance. Based in Lower Gwynedd, Pennsylvania, you will collaborate with cross-functional teams to ensure alignment between creative assets, audience targeting, and campaign objectives.<br><br>Responsibilities:<br>• Develop and implement paid media strategies across platforms such as Google Ads, Meta (Facebook/Instagram), Microsoft, YouTube, and other paid social channels.<br>• Manage high-budget campaigns, focusing on lead generation, e-commerce, and full-funnel growth to achieve measurable results.<br>• Optimize audience segmentation, retargeting, and remarketing flows within search and social ecosystems.<br>• Collaborate with creative teams to produce ad creatives and landing pages that enhance funnel performance.<br>• Monitor and analyze campaign performance using tools like Google Analytics and platform-specific analytics, delivering actionable insights.<br>• Stay up-to-date with industry trends and platform updates to ensure strategies remain innovative and effective.<br>• Prepare and present detailed reports for executive leadership, highlighting campaign results and scalability opportunities.<br>• Oversee the execution of Performance Max, Shopping, Search, Display, Video, and Paid Social campaigns to drive growth.<br>• Lead cross-departmental collaboration to align media strategies with broader business objectives.
<p><strong>Position Overview</strong></p><p> We’re looking for a dynamic and results-driven <strong>Sales & Social Media Manager</strong> to lead customer acquisition, brand engagement, and revenue growth across digital and in-person channels. This hybrid role blends sales strategy with creative marketing — ideal for someone who thrives on building relationships, driving conversions, and creating standout content that moves audiences to action.</p><p>The Sales & Social Media Manager will oversee both the development of digital campaigns and the sales processes that turn engagement into measurable results.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>Sales & Business Development</strong></p><ul><li>Develop and execute sales strategies to meet and exceed revenue goals.</li><li>Build and maintain strong client relationships through proactive outreach, presentations, and follow-ups.</li><li>Identify new business opportunities, partnerships, and brand collaborations.</li><li>Manage the full sales cycle — from lead generation to closing and post-sale engagement.</li><li>Track KPIs and create regular sales performance reports.</li></ul><p><strong>Social Media Management</strong></p><ul><li>Plan, create, and schedule content across key social media platforms (Instagram, TikTok, LinkedIn, Facebook, etc.).</li><li>Develop and maintain a consistent brand voice, visual identity, and posting cadence.</li><li>Manage community engagement by responding to comments, DMs, and reviews in a timely, brand-appropriate manner.</li><li>Track analytics to measure performance, optimize campaigns, and report on ROI.</li><li>Partner with internal teams and external influencers or creators to expand reach and engagement.</li></ul><p><strong>Marketing Strategy & Campaigns</strong></p><ul><li>Collaborate with leadership to align digital marketing efforts with business objectives.</li><li>Develop promotional campaigns to drive traffic, awareness, and conversions (including paid ads, influencer partnerships, and email marketing).</li><li>Maintain a content calendar that supports product launches, seasonal events, and key marketing initiatives.</li><li>Stay up to date on social trends and competitor activity to keep the brand current and competitive.</li></ul><p><br></p>
<p><strong>Marketing Automation Manager</strong></p><p><br></p><p> <strong>Position Summary</strong></p><p>The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.</li><li>Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).</li><li>Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.</li><li>Collaborate with content, digital, and sales teams to align campaigns with overall business goals.</li><li>Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.</li><li>Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).</li><li>Support lead management processes, including scoring, routing, and reporting.</li><li>Test and iterate on workflows, messaging, and timing to improve automation effectiveness.</li><li>Train team members and stakeholders on marketing automation best practices.</li></ul><p><br></p><p><br></p>
<p>We are seeking an experienced and results-driven <strong>Product Marketing Manager</strong> to lead the creation and execution of brand strategies that fuel growth and deepen customer engagement. In this role, you will shape compelling product messaging, manage marketing assets, and leverage market insights to strengthen competitive positioning. This is a highly collaborative role with opportunities to influence cross-functional initiatives, enhance marketing performance, and drive the brand’s long-term success.</p><p><strong>Key Responsibilities</strong></p><ul><li>Design and execute strategic marketing plans that generate demand and elevate brand presence.</li><li>Ensure consistent application of brand messaging, standards, and guidelines across all channels and functions.</li><li>Lead packaging strategy, overseeing product communication hierarchy and partnering with design teams on visual execution.</li><li>Develop differentiated product messaging that resonates with target audiences and clearly sets offerings apart from competitors.</li><li>Drive content development for in-store activations, including video, display, and merchandising materials.</li><li>Manage the production and distribution of launch assets, collaborating with vendors and fulfillment partners.</li><li>Oversee marketing collateral inventory, recommending updates and new materials as needed.</li><li>Conduct market research to assess customer behavior and uncover key buying drivers.</li><li>Track competitor activity and industry trends to inform brand and marketing strategies.</li></ul><p>ance.</p>
<p><strong>Paid Media Strategist</strong></p><p><strong>Position Summary</strong></p><p>The Paid Media Strategist is responsible for developing, executing, and optimizing multi-channel paid media campaigns to drive brand awareness, lead generation, and revenue growth. This role requires a data-driven marketer with strong analytical skills and a deep understanding of digital advertising platforms, including Google Ads, Meta Ads, LinkedIn, and programmatic media. The ideal candidate will combine strategic insight with hands-on execution to maximize ROI and ensure campaign alignment with broader marketing objectives.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and manage paid media campaigns across search, social, display, video, and emerging platforms.</li><li>Develop and implement media strategies that align with business goals and target audience insights.</li><li>Conduct keyword, audience, and competitive research to inform campaign planning.</li><li>Manage campaign budgets, pacing, and bid strategies to maximize performance and ROI.</li><li>Create and test ad copy, visuals, and landing pages in collaboration with creative teams.</li><li>Monitor campaign performance and generate regular reports with actionable insights and recommendations.</li><li>Stay current with platform updates, algorithm changes, and digital advertising trends.</li><li>Partner with analytics and marketing teams to track attribution, conversions, and overall impact.</li><li>Ensure all campaigns adhere to brand guidelines and compliance standards.</li></ul><p><br></p><p><br></p>
<p>Robert Half is partnering with a financial services firm in the recruiting for a Client Service Assistant t to join their team. This is a mix of administrative support, sales assistance, and some business development duties to help drive growth within our organization assisting the Relationship Managers and Business Development Managers. This position is ideal for a proactive individual who thrives in fast-paced environments and is eager to make a significant impact.</p><p><br></p><p>This is a permanent placement opportunity offering full benefits package, generous time off, annual bonus eligibility and 401k matching.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><br></p><p>Administrative Support:</p><ul><li>Provide comprehensive administrative assistance to the sales and business development teams, including calendar management, scheduling meetings, and handling inbound calls.</li><li>Prepare presentations, financial documents, and reports using MS Office tools and CRM platforms.</li><li>Ensure the accurate and timely completion of client onboarding processes and maintain meticulous records of customer interactions.</li></ul><p>Sales Assistance:</p><ul><li>Assist the sales team with lead generation efforts by researching prospective clients and preparing briefing documents.</li><li>Manage CRM systems for tracking and updating client data, ensuring accuracy at all levels.</li><li>Support client inquiries and provide follow-up to ensure seamless communication between clients and internal departments.</li></ul>
<p>Are you a strategic leader with a passion for building impactful brands within the CPG industry? We’re seeking a Brand Manager to join our client’s team on a contract-to-hire basis, offering a unique opportunity to contribute to innovative projects while gaining long-term career potential. This role will require strong cross-functional collaboration, a sharp analytical mindset, and the ability to excel in a fast-paced business environment.</p><p><br></p><p>Day-to-Day Responsibilities</p><ul><li>Strategic Planning & Execution: Develop and implement brand strategies to drive growth and enhance market positioning.</li><li>Budget & Forecast Management: Manage budgets and forecasts to maximize ROI and operational efficiencies.</li><li>Product Launches: Oversee key initiatives, including new product introductions and go-to-market strategies.</li><li>Packaging & Media Strategy: Build creative packaging solutions and collaborate on media planning.</li><li>Market Analysis & KPI Tracking: Conduct regular market assessments and monitor vital KPIs to ensure success.</li><li>Digital & eCommerce Marketing: Partner with teams to drive digital campaigns and optimize eCommerce performance.</li><li>Cross-Functional Leadership & Collaboration: Work with internal and external teams, including marketing, sales, and supply chain, to deliver results.</li></ul><p><br></p>
<p>Chris Preble from Robert Half is working with a Cortland client of his to help them hire a Marketing Manager. In this role you can work from home 1 day a week! This company has really good benefits, lots of growth and very good work life balance.</p><p><br></p><p>We’re looking for a creative and strategic Marketing Manager to lead digital and brand initiatives that strengthen customer engagement and drive measurable business results. This individual will oversee campaign development, manage digital platforms, and collaborate across departments to ensure consistent brand messaging and marketing execution.</p><p>The ideal candidate is both analytical and imaginative — someone who thrives on improving marketing performance through innovative ideas, data insights, and cross-functional teamwork.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement marketing strategies that enhance brand awareness and support sales growth across multiple channels.</li><li>Manage digital marketing campaigns including social media, email, and content creation.</li><li>Collaborate with internal teams and external partners to deliver high-impact marketing initiatives.</li><li>Review and refine marketing materials to ensure messaging accuracy, tone consistency, and brand alignment.</li><li>Analyze campaign metrics and digital performance to guide ongoing strategy adjustments.</li><li>Coordinate promotions, product launches, and special initiatives that align with business objectives.</li><li>Report regularly on marketing performance, customer engagement, and brand visibility.</li><li>Stay current on emerging marketing tools, trends, and technologies to continuously improve results.</li></ul>
We are looking for a dynamic Marketing Manager to join our team in Miami, Florida. In this role, you will oversee innovative marketing strategies for real estate developments, ensuring seamless collaboration with creative agencies, PR teams, and social media partners. This position offers the opportunity to lead impactful campaigns, manage events, and contribute to the broader marketing initiatives of our organization.<br><br>Responsibilities:<br>• Represent marketing initiatives in weekly development division management meetings, sharing updates and agendas with the team.<br>• Act as the lead marketing manager for assigned development accounts, coordinating creative efforts and collaborating with external agencies and partners.<br>• Organize and lead regular meetings with developers, presenting updates, tracking key initiatives, and maintaining detailed follow-up documentation.<br>• Develop tailored marketing strategies for exclusive developments, including production calendars to guide content creation and design teams.<br>• Partner with leadership to ensure alignment on messaging, copy, and visual direction for all marketing deliverables.<br>• Plan and execute recurring marketing campaigns such as digital newsletters, event invitations, and corporate advertising across digital and print platforms.<br>• Manage collaborations with PR agencies and social media teams to deliver consistent development updates and engaging content.<br>• Facilitate social media training sessions for development agents and general brokerage teams.<br>• Coordinate marketing inclusion in broader corporate initiatives, such as advertisements and market reports, in partnership with the real estate marketing lead.<br>• Oversee event planning for developments, including broker open houses, receptions, sponsorships, and corporate events, ensuring smooth execution and vendor coordination.
We are looking for a dedicated Administrative Assistant to join our team in Greenville, South Carolina. In this position, you will play a key role in supporting business development activities, ensuring smooth operations, and maintaining strong client relationships. This is an excellent opportunity for someone with strong organizational skills and a passion for delivering exceptional service.<br><br>Responsibilities:<br>• Coordinate client meetings, prepare proposals, and manage advertising schedules to support business development efforts.<br>• Oversee the entry and management of orders while ensuring accuracy and compliance with company standards.<br>• Facilitate the execution of advertising campaigns, ensuring timely delivery and client satisfaction.<br>• Contribute to lead generation activities and participate in industry events to expand business opportunities.<br>• Provide administrative support for sales initiatives, including scheduling, data entry, and maintaining records.<br>• Act as a point of contact for clients, addressing inquiries and resolving issues promptly.<br>• Collaborate with internal teams to ensure seamless communication and project execution.<br>• Utilize tools like Salesforce and other management systems to track and organize client interactions (if applicable).
We are looking for a dedicated Marketing Automation Specialist to join our team on a long-term contract basis. This hybrid role in Minneapolis, Minnesota, offers the opportunity to create and manage impactful marketing automation campaigns using HubSpot. The ideal candidate will combine technical proficiency with creative problem-solving to drive lead engagement and business growth.<br><br>Responsibilities:<br>• Manage and optimize HubSpot workflows, including lead scoring, segmentation, and automated campaigns.<br>• Collaborate with sales and marketing teams to develop strategies that support lead generation and pipeline goals.<br>• Create and maintain dashboards and reports to monitor campaign effectiveness and key performance metrics.<br>• Conduct A/B testing to improve engagement rates and conversion outcomes.<br>• Ensure seamless integration between HubSpot and other systems, such as Salesforce, to enhance data accuracy and efficiency.<br>• Develop compelling email marketing campaigns, including copywriting and audience targeting.<br>• Leverage tools like Google Ads and Google Analytics to bolster digital marketing efforts.<br>• Stay updated on industry trends and emerging technologies to refine marketing automation strategies.<br>• Provide training and support to team members on HubSpot functionalities and best practices.
