The Communications and PR Lead plays a crucial role in shaping and managing the organization’s communication strategies and public relations efforts. This role is responsible for building and maintaining a positive brand image, overseeing media relations, and driving internal and external communication campaigns aligned with business objectives. The Communications and PR Lead is expected to work collaboratively across teams to ensure consistent messaging and effective communication to various stakeholders, including clients, employees, media representatives, and the community. Key Responsibilities: Strategic Planning:<ul><li>Design and implement comprehensive communication and PR strategies to enhance brand reputation and visibility </li><li>Develop messaging frameworks and communication plans that align with organizational objectives </li></ul>Media Relations:<ul><li>Cultivate relationships with media outlets, journalists, and key influencers to foster positive coverage </li><li>Develop and distribute press releases, pitches, and other media materials to promote organizational initiatives successfully </li></ul>Internal Communications:<ul><li>Create and manage internal communication materials, including newsletters, announcements, and updates, promoting employee engagement </li><li>Collaborate with HR and leadership to effectively communicate organizational changes and initiatives </li></ul>External Communications:<ul><li>Oversee the creation of marketing materials, social media campaigns, and corporate communication to ensure consistency and alignment with brand standards </li><li>Respond promptly to public inquiries and manage crisis communications to protect brand reputation when needed </li></ul>Content Development:<ul><li>Develop compelling content, such as speeches, articles, blogs, and presentations, for executives and leadership teams </li><li>Ensure all communications output is consistent with brand tone, messaging, and visual guidelines </li></ul>Measurement and Analysis:<ul><li>Monitor, analyze, and report on the effectiveness of communication and PR campaigns using relevant metrics </li><li>Continuously refine strategies based on performance data to drive improved outcomes </li></ul>

<ul><li>Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field </li><li>5+ years of experience in communications, public relations, or media relations; prior leadership experience preferred </li><li>Exceptional verbal and written communication skills with an ability to tailor messaging to diverse audiences </li><li>Proven ability to manage multiple projects and deadlines simultaneously while maintaining attention to detail </li><li>Proficiency in communication tools, software, and analytics platforms (e.g., PR databases, social media tools) </li><li>Strong interpersonal skills, including the ability to build relationships with internal teams, external partners, and media representatives </li><li>Crisis communication or issue management experience is highly desirable </li></ul>

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Toronto, ON
remote
Permanent
100000.00 - 140000.00 CAD / Yearly
The Communications and PR Lead plays a crucial role in shaping and managing the organization’s communication strategies and public relations efforts. This role is responsible for building and maintaining a positive brand image, overseeing media relations, and driving internal and external communication campaigns aligned with business objectives. The Communications and PR Lead is expected to work collaboratively across teams to ensure consistent messaging and effective communication to various stakeholders, including clients, employees, media representatives, and the community. Key Responsibilities: Strategic Planning:<ul><li>Design and implement comprehensive communication and PR strategies to enhance brand reputation and visibility </li><li>Develop messaging frameworks and communication plans that align with organizational objectives </li></ul>Media Relations:<ul><li>Cultivate relationships with media outlets, journalists, and key influencers to foster positive coverage </li><li>Develop and distribute press releases, pitches, and other media materials to promote organizational initiatives successfully </li></ul>Internal Communications:<ul><li>Create and manage internal communication materials, including newsletters, announcements, and updates, promoting employee engagement </li><li>Collaborate with HR and leadership to effectively communicate organizational changes and initiatives </li></ul>External Communications:<ul><li>Oversee the creation of marketing materials, social media campaigns, and corporate communication to ensure consistency and alignment with brand standards </li><li>Respond promptly to public inquiries and manage crisis communications to protect brand reputation when needed </li></ul>Content Development:<ul><li>Develop compelling content, such as speeches, articles, blogs, and presentations, for executives and leadership teams </li><li>Ensure all communications output is consistent with brand tone, messaging, and visual guidelines </li></ul>Measurement and Analysis:<ul><li>Monitor, analyze, and report on the effectiveness of communication and PR campaigns using relevant metrics </li><li>Continuously refine strategies based on performance data to drive improved outcomes </li></ul>
2025-10-08T19:18:46Z