Set Up for Digital Marketing Success

By Robert Half October 20, 2015 at 4:42pm

Set Up for Digital Marketing Success

Having the right people in place is essential for bringing digital projects to life. How does the strength and makeup of your team stack up?

Do you feel your company has the structure to support the seamless integration between marketing and information technology (IT) for digital marketing projects?

IT EXECUTIVES CREATIVE EXECUTIVES
YES 54% 73%
NO 42% 24%
DON’T KNOW 3% 3%

What is your company doing to support a digital marketing strategy?*

IT EXECUTIVES CREATIVE EXECUTIVES
TASKING EMPLOYEES IN IT AND MARKETING TO COLLABORATE MORE CLOSELY 47% 68%
BRINGING IN TALENT WITH TECHNICAL AND MARKETING SKILLS TO FOCUS ON DIGITAL STRATEGY 44% 46%
USING OUTSIDE DIGITAL MARKETING AGENCIES 34% 45%
NONE OF THESE 33% 18%

Sources:

Robert Half Technology survey of more than 2,500 U.S. chief information officers.
The Creative Group survey of more than 400 U.S. advertising and marketing executives.

Responses may not total 100 percent due to rounding.

*Multiple responses permitted.

© 2015 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Vet.

More From the Blog...

11 Best Job Search Apps

Looking for a job? Read about 11 of the best job search apps and how each can help you in your hunt for an opportunity that’s just right for you.

Read More

Availability Status

Let us know you're ready to work with one click.

Update My Status

Set Your Status

Click the blue button on your profile page at least once a week to keep your status set to Available.

Set Your Status

Your status will automatically change to Idle and Unknown over time, so update it weekly while you’re looking for work

Update My Status