HOT HIRING AREAS IN MARKETING
Percentages of inhouse and agency marketing leaders who plan to add staff in the following areas in 2022.*
| Digital marketing |
| Inhouse 44% |
| Agency 52% |
| Marketing technology and automation |
| Inhouse 36% |
| Agency 47% |
| Customer experience |
| Inhouse 41% |
| Agency 40% |
| Content marketing |
| Inhouse 40% |
| Agency 38% |
| Marketing research and analytics |
| Inhouse 32% |
| Agency 47% |
| Email marketing |
| Inhouse 35% |
| Agency 25% |
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*Top responses shown. Multiple responses permitted.
Source: Robert Half survey of more than 230 managers in marketing and creative in the U.S.
© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans.
