Hot Hiring Areas in Marketing

By Robert Half on May 25, 2022 at 11:00am


Percentages of inhouse and agency marketing leaders who plan to add staff in the following areas in 2022.*

Digital marketing
Inhouse 44%
Agency 52%
Marketing technology and automation
Inhouse 36%
Agency 47%
Customer experience
Inhouse 41%
Agency 40%
Content marketing
Inhouse 40%
Agency 38%
Marketing research and analytics
Inhouse 32%
Agency 47%
Email marketing
Inhouse 35%
Agency 25%

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*Top responses shown. Multiple responses permitted.

Source: Robert Half survey of more than 230 managers in marketing and creative in the U.S.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans.

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