<p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
<p>We are looking for a Creative Marketing Specialist to support a dynamic financial services organization in Southfield, Michigan. This position combines visual design expertise with strategic marketing execution, partnering closely with leadership to produce impactful campaigns, presentations, and event materials. The ideal candidate brings strong Adobe Creative Suite skills, thrives in a fast-moving environment, and can manage multiple priorities while maintaining a consistent brand presence.</p><p><br></p><p>Responsibilities:</p><p>• Develop detail-oriented marketing materials such as presentations, print pieces, digital assets, and social media content using Adobe Creative Suite.</p><p>• Collaborate with senior leaders to shape marketing strategies and translate ideas into effective deliverables.</p><p>• Oversee several concurrent marketing projects and marketing operations, setting priorities and driving projects forward to meet deadlines.</p><p>• Ensure all external and internal materials reflect established brand standards across both business-to-business and business-to-consumer initiatives.</p><p>• Produce marketing work that aligns with the expectations of a regulated financial services environment.</p><p>• Provide guidance and support to team members at the start of their careers while contributing to the continued growth of the marketing function.</p>
<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
<p>Sales & Business Development Manager — Commercial Tree Revenue Program</p><p>Would you like to help build and scale a <strong>first-of-its-kind, industry-defining commercial program</strong>? Are you energized by pioneering new markets, opening entirely new revenue channels, and being early to an idea before the rest of the industry catches on? Are you motivated by direct access to executive leadership and the opportunity to shape a business from its formative stages?</p><p><strong>Our client</strong> is an <strong>industry-leading, high-growth start-up</strong> that has created a <strong>first-in-market commercial tree revenue model</strong>, redefining how mature trees are valued within commercial real estate and land management. As a true pioneer in this space, the company is transforming what was once viewed as a liability into a scalable, monetizable asset—uniting sustainability, preservation, and profitability in a way the market has not seen before.</p><p>This is not an incremental improvement on an existing concept. It is a <strong>category-creating platform</strong>, built by leadership with a bold vision and proven execution.</p><p>About the Role</p><p>As the Sales & Business Development Manager, you’ll step into a highly visible, growth-critical role with direct exposure to the CEO. You will help <strong>define go-to-market strategy, establish commercial standards, and scale a repeatable sales engine</strong> for a program that is setting the benchmark for an entirely new segment.</p><p><strong>Your mission:</strong></p><p>Open new markets, establish early-adopter relationships, and build long-term partnerships that position our client as the unquestioned leader in this emerging industry.</p><p>What You’ll Do</p><ul><li>Pioneer new client relationships while creatively expanding value within existing accounts</li><li>Lead market education efforts around a first-in-class commercial offering</li><li>Establish innovative sales targets and execute growth strategies that define industry standards</li><li>Identify, structure, and close complex, consultative business opportunities</li><li>Build scalable, repeatable sales programs that support rapid national expansion</li><li>Educate property owners, developers, and industry leaders on the financial and environmental upside of preserving mature trees</li><li>Develop tailored valuations, proposals, and executive-level presentations</li><li>Represent the company at industry conferences, trade shows, and executive meetings</li><li>Collaborate closely with field teams and external partners to ensure consistent delivery</li><li>Act as a thought leader and evangelist for a newly emerging asset class</li><li>Deliver creative, solution-oriented approaches in a dynamic, fast-moving environment</li><li><br></li><li>Mission-driven, entrepreneurial culture where innovation is expected and rewarded</li></ul><p>If you’re ready to help <strong>build the standard for an entirely new commercial market</strong> and want a seat at the table as it scales, this is a rare opportunity to do exactly that.</p><p><br></p><p>For immediate and confidential consideration, please call Jeff Sokolowski directly at (248)365-6131 or apply directly today.</p>