3 results for Demand Generation Manager in Wilmington, DE

Demand Generation Manager

Malvern, PA
onsite
Permanent
75000 - 83000 USD / Yearly
We are looking for a talented Demand Generation Manager to drive impactful digital marketing strategies that boost engagement, awareness, and conversion rates. This role focuses on creating seamless digital experiences that guide prospects and customers through meaningful interactions, ultimately contributing to business growth. Must be commutable to the office 5 days per week. Responsibilities:• Develop and execute comprehensive digital marketing campaigns aimed at increasing awareness, audience engagement, and lead generation.• Utilize a variety of channels, including websites, paid media, and marketing automation, to optimize the marketing mix.• Design and refine digital touchpoints such as landing pages, online forms, and website journeys to maximize conversion rates.• Identify and address bottlenecks within the marketing funnel, implementing strategies to improve overall performance.• Collaborate with cross-functional teams, including Sales, Operations, and Customer Experience, to enhance lead handling and conversion processes.• Create nurturing programs that guide prospects through the customer journey, from initial interest to activation and ongoing engagement.• Monitor and analyze key performance metrics related to lead generation, acquisition, and audience engagement.• Develop and implement attribution models and frameworks that connect digital marketing efforts to pipeline and revenue outcomes.• Stay updated on industry trends and best practices to ensure marketing strategies remain innovative and effective.
2026-04-01T00:00:00Z

Digital Marketing Manager

Hatfield, PA
onsite
Permanent
100000 - 115000 USD / Yearly
We are looking for an innovative Marketing Manager to join our client in the Lansdale, PA area. This role is ideal for a strategic thinker with experience in B2B marketing and a strong background in brand positioning within the manufacturing industry. You will oversee the development and execution of marketing strategies to enhance brand visibility and drive measurable business growth. Candidates must have B2B Manufacturing industry experience to be considered. Responsibilities:• Develop and implement comprehensive B2B marketing strategies tailored to the manufacturing industry.• Manage and optimize digital marketing campaigns, including paid social media, Google Ads, and email marketing initiatives.• Oversee brand positioning efforts to strengthen market presence and align with company objectives.• Utilize HubSpot and other marketing platforms to manage campaigns and analyze performance metrics.• Conduct in-depth market research to identify trends and opportunities for business growth.• Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels.• Monitor and refine strategies using Google Analytics and other tools to improve campaign effectiveness.• Create engaging content that resonates with target audiences and supports lead generation.• Establish and maintain strong relationships with industry partners and stakeholders.• Track and report on the success of marketing initiatives to inform future strategies.
2026-03-31T00:00:00Z

Digital Marketing Manager

Malvern, PA
onsite
Temporary
35 - 40 USD / Hourly
We are confidentially supporting our client in the search for a Demand and Growth Marketing Manager who will lead digital marketing initiatives that increase awareness, engagement, and conversion across key audience segments. This role will build integrated digital journeys that move prospects and customers from initial interest to meaningful action. Partnering closely with cross‑functional teams—including Marketing, Sales, Operations, Technology, and Analytics—this individual will enhance how audiences discover, engage, and convert across all digital touchpoints. This includes websites, landing pages, forms, digital campaigns, and service/support experiences. The role will also develop lead scoring models and attribution frameworks that clearly connect marketing activities to pipeline and revenue outcomes.The ideal candidate blends digital marketing expertise, data-driven decision-making, and journey-led strategy to drive measurable growth. <ul><li>Build and execute digital marketing campaigns that generate awareness, engagement, and pipeline.</li><li>Leverage web, paid media, marketing automation, and additional channels within the marketing mix.</li><li>Design and optimize digital journeys across the website, landing pages, and online forms.</li><li>Identify friction points across the funnel and recommend optimization strategies that increase conversion.</li><li>Collaborate with Sales, Operations, and Customer Experience teams to improve lead handling and conversion.</li><li>Develop nurture programs that guide audiences from awareness to activation and ongoing engagement.</li><li>Track and analyze performance across key funnel metrics including lead generation, acquisition, and engagement.</li><li>Establish and implement attribution models and reporting that connect marketing efforts to business growth.</li></ul> Qualifications<ul><li>5–7+ years in demand generation, digital marketing, lifecycle marketing, or growth marketing.</li><li>Experience developing digital acquisition and engagement journeys across web and multi‑channel digital programs.</li><li>Strong background optimizing landing pages, forms, and conversion paths.</li><li>Proficiency with CRM, marketing automation, and analytics platforms (Salesforce strongly preferred).</li><li>Strong analytical skills with experience measuring campaign performance and implementing attribution models.</li><li>Experience in financial services, technology, SaaS, fintech, or related industries preferred.</li></ul>
2026-04-08T00:00:00Z