We are looking for a Media Relations Specialist to support strategic communications efforts for an organization based in Houston, Texas. This Long-term Contract position is ideal for a communications specialist who can shape compelling stories, build strong media relationships, and deliver high-quality written content that strengthens public visibility. The role focuses on developing press materials, coordinating outreach to journalists, and helping maintain a consistent and credible public voice across external communications.<br><br>Responsibilities:<br>• Create persuasive media outreach materials that generate interest from reporters, editors, and other external audiences.<br>• Write and refine press releases, media statements, and related communication pieces to ensure clarity, accuracy, and brand alignment.<br>• Cultivate and maintain productive relationships with media contacts to expand coverage opportunities and support ongoing publicity efforts.<br>• Partner with internal stakeholders to gather information, identify newsworthy developments, and translate them into effective public-facing messaging.<br>• Monitor media activity, track coverage results, and provide updates on outreach performance and visibility trends.<br>• Support broader public relations initiatives by helping manage timelines, priorities, and communication deliverables across multiple projects.<br>• Apply strong editorial judgment to review content for tone, consistency, and appropriateness before distribution.<br>• Contribute to account service and communications support activities that help maintain responsive and effective external relations.
<p><strong>About the Role</strong></p><p>We're looking for a Campaign & Paid Media Specialist to plan, launch, and optimize paid digital campaigns across search and social channels. This role owns performance from strategy through execution — building campaigns that drive measurable results and reporting on what's working.</p><p><br></p><p><strong>What You'll Do</strong></p><ul><li>Plan, build, and manage paid search campaigns (Google Ads) and paid social campaigns (Meta, LinkedIn, or similar platforms)</li><li>Own budget allocation and pacing across active campaigns</li><li>Monitor performance metrics and optimize toward CPA, ROAS, or other core KPIs</li><li>Conduct A/B testing on ad creative, targeting, and bidding strategies</li><li>Build and present campaign performance reports using Google Analytics/GA4 and platform-native dashboards</li><li>Collaborate with creative and content teams to align campaign assets with performance goals</li><li>Stay current on platform updates, algorithm changes, and industry best practices</li></ul><p><br></p>