<p>We are looking for a skilled Marketing Analyst to join our team on a contract basis in New Jersey. In this role, you will play a crucial part in transforming customer data into actionable insights, enabling strategic decision-making and enhancing customer experiences. This position offers the opportunity to collaborate across departments and leverage your analytical expertise to drive meaningful outcomes.</p><p><br></p><p>Responsibilities:</p><p>• Analyze large datasets from various sources, such as customer surveys, operational metrics, and feedback channels, to uncover insights and trends.</p><p>• Map and evaluate customer journeys to identify friction points and opportunities for improvement.</p><p>• Apply advanced statistical methods and tools, including AI and Natural Language Processing, to conduct sentiment analysis and root cause evaluations.</p><p>• Develop and maintain dashboards and visualizations using tools like Tableau to monitor customer experience metrics.</p><p>• Translate complex data into compelling narratives and presentations that resonate with both technical and non-technical audiences.</p><p>• Partner with cross-functional teams to share findings, develop action plans, and measure the effectiveness of customer-focused initiatives.</p><p>• Advocate for a customer-centric approach by presenting data-driven insights to stakeholders and leadership.</p><p>• Gather and align business requirements to ensure analytical efforts support organizational goals.</p><p><br></p><p>02720-0013386357</p><p><br></p>
We are looking for a skilled Digital Marketing Specialist to join our team in New York, New York. In this role, you will be responsible for developing and executing impactful marketing strategies across various digital channels. This is a fantastic opportunity for professionals passionate about driving online engagement and achieving measurable results. This is a long-term contract position.<br><br>Responsibilities:<br>• Develop and implement digital marketing strategies to drive brand awareness and online visibility.<br>• Create, manage, and optimize Google Ads campaigns to achieve targeted outcomes.<br>• Monitor and analyze website traffic using Google Analytics to identify trends and opportunities.<br>• Design and execute email marketing campaigns that resonate with target audiences.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Conduct keyword research and implement SEO best practices to improve search engine rankings.<br>• Track and report performance metrics to measure the effectiveness of marketing efforts.<br>• Stay updated on industry trends and emerging tools to maintain a competitive edge.<br>• Manage budgets and allocate resources effectively across different marketing initiatives.<br>• Ensure all campaigns comply with legal and ethical standards.
We are looking for an experienced Digital Marketing Specialist to join our team in New York, New York. In this long-term contract role, you will be responsible for developing and executing impactful online marketing strategies to drive engagement and enhance brand visibility. The ideal candidate will have a strong command of digital tools and platforms, with a proven ability to optimize campaigns for performance and results.<br><br>Responsibilities:<br>• Design and implement effective digital marketing strategies to achieve business objectives.<br>• Manage and optimize Google Ads campaigns to maximize ROI and reach target audiences.<br>• Analyze website traffic and user behavior using Google Analytics to improve performance metrics.<br>• Develop and execute email marketing campaigns that drive customer engagement and conversions.<br>• Conduct keyword research and implement SEO strategies to enhance online visibility.<br>• Track and report on campaign performance, providing actionable insights for continuous improvement.<br>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.<br>• Stay updated on digital marketing trends and technologies to ensure strategies remain competitive.<br>• Monitor competitor activities and market trends to identify opportunities for growth.<br>• Create and manage content for social media platforms to increase brand awareness.
<p><strong>About PennEngineering</strong></p><p>At PennEngineering, we innovate, collaborate, and engineer solutions that help shape the future of manufacturing. We believe diversity, equity, and belonging are essential to building strong teams and better products. Our culture is welcoming, respectful, and inclusive—offering meaningful opportunities for professional growth and impact.</p><p>Join us as we build the future of <strong>Manufacturing and Engineering</strong>.</p><p><br></p><p><strong>Position Summary</strong></p><p>PennEngineering is seeking an experienced <strong>Content Strategist with hands-on manufacturing or engineering industry experience</strong> to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across <strong>traditional search engines, AI-powered discovery tools, and buyer-driven research channels</strong>.</p><p>The ideal candidate brings <strong>real-world manufacturing knowledge</strong>, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.</p><p><br></p><p><strong>What You Will Do</strong></p><p><strong>Lead Content Strategy & Planning</strong></p><ul><li>Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals</li><li>Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges</li><li>Build and manage an integrated <strong>content roadmap and editorial calendar</strong> across web, landing pages, social media, and sales materials</li><li>Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics</li><li>Establish messaging frameworks and content standards that ensure brand consistency across channels</li></ul><p><br></p><p><strong>Create & Optimize Content for Search & AI Discovery</strong></p><ul><li>Develop <strong>AEO (Answer Engine Optimization)</strong> content that directly addresses high-intent buyer and engineer questions</li><li>Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets</li><li>Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools</li><li>Optimize content to perform across <strong>Google Search, AI assistants, and emerging discovery platforms</strong></li><li>Experiment with new AI-powered search and content distribution tools to extend reach and engagement</li></ul><p><br></p><p><strong>Hands-On Content Development</strong></p><ul><li>Write and edit content in-house, reducing reliance on agencies</li><li>Collaborate on written communications, video scripting, and digital experiences for web and live delivery</li><li>Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives</li></ul><p><br></p><p><br></p>
We are looking for a skilled Marketing Specialist to join our team on a contract basis in New York, New York. In this role, you will focus on developing impactful communication strategies and creating compelling content that aligns with corporate goals. This position requires expertise in copywriting and corporate communications, as well as proficiency in digital platforms such as YouTube.<br><br>Responsibilities:<br>• Develop and implement effective communication plans to support company initiatives.<br>• Craft engaging and persuasive copy for various corporate materials, including internal and external communications.<br>• Manage internal communications strategies to ensure alignment across teams and departments.<br>• Create structured query reports to analyze communication effectiveness and provide actionable insights.<br>• Oversee and optimize YouTube channels, ensuring content is aligned with branding and audience expectations.<br>• Collaborate with cross-functional teams to ensure consistency in messaging and tone.<br>• Monitor and evaluate the success of communication campaigns, adjusting strategies as needed.<br>• Research and recommend innovative approaches to enhance communication efforts.<br>• Provide regular updates and reports to stakeholders on campaign performance and insights.
