<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
<p>We are looking for a dynamic and results-driven <strong>Account Sales Representative</strong> to join our team. In this role, you will be responsible for promoting a diverse range of plastic sheet products, developing sales strategies, and driving revenue growth with both new and existing clients. If you are confident, persuasive, and eager to succeed in a competitive sales environment, we want to hear from you!</p><p><br></p><p><br></p><p><strong>Key Responsibilities: </strong></p><ul><li>Present and promote a broad portfolio of plastic sheet products, including Acrylic, Polycarbonate, Foam PVC, Marine Board, and Bullet-Resistant Acrylic.</li><li>Identify and pursue new business opportunities while maintaining strong relationships with existing clients.</li><li>Develop and execute sales strategies to expand market share and increase revenue.</li><li>Research market trends, competitors, and industry dynamics to identify growth opportunities.</li><li>Provide product knowledge and training to customers, ensuring they understand the benefits of our solutions.</li><li>Gather customer feedback and market insights to support new product development.</li><li>Utilize CRM tools to track sales activities, maintain a pipeline of opportunities, and forecast revenue.</li><li>Travel regularly to meet with clients, build relationships, and close sales.</li></ul>
We are looking for a proactive and client-focused Account Manager to join our team in Davie, Florida. In this role, you will manage key client accounts, develop communication strategies, and ensure the seamless execution of campaigns. The ideal candidate is skilled in fostering relationships, analyzing performance metrics, and collaborating with cross-functional teams to drive business growth.<br><br>Responsibilities:<br>• Build and nurture strong relationships with clients to understand their business objectives and communication needs.<br>• Provide exceptional client service while identifying opportunities for account growth and cross-selling.<br>• Assist in creating and implementing effective communication strategies and campaign plans tailored to client goals.<br>• Conduct market and competitor research to support strategic planning and recommendations.<br>• Coordinate the delivery of integrated campaigns across various platforms, including digital, print, and social media.<br>• Collaborate with creative and content teams to ensure projects are completed on schedule and meet high-quality standards.<br>• Monitor campaign performance using key metrics and analytics tools to evaluate effectiveness.<br>• Prepare comprehensive reports and presentations for clients, offering insights and suggestions for improvement.<br>• Partner with senior managers and internal teams to maintain client satisfaction and project success.<br>• Contribute to internal meetings, sharing knowledge and ideas to enhance team performance.
We are looking for a dynamic Marketing Manager with expertise in performance marketing and lead nurturing to drive growth across various inbound and paid channels. This role requires a strategic thinker who can combine digital optimization, data analysis, and creativity to enhance customer engagement and improve conversion rates. Based in Dania Beach, Florida, this position offers an exciting opportunity to shape impactful marketing strategies in a fast-paced, collaborative environment.<br><br>Responsibilities:<br>• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta, and LinkedIn in collaboration with digital agencies and internal teams.<br>• Create and maintain performance dashboards to monitor campaign efficiency, lead quality, and overall marketing ROI.<br>• Conduct A/B testing on marketing creatives, landing pages, and audience targeting to refine conversion strategies.<br>• Lead SEO initiatives, including keyword research, technical audits, and content optimization, to improve organic search visibility.<br>• Coordinate with web development teams to align messaging and ensure brand consistency across paid and organic channels.<br>• Design and implement nurturing campaigns tailored to target personas and lifecycle stages to enhance customer engagement.<br>• Develop content such as webinars, newsletters, and whitepapers to establish thought leadership and educate audiences.<br>• Analyze campaign performance metrics to identify opportunities for improvement and optimize future marketing efforts.<br>• Prepare regular performance reports with actionable insights for leadership and stakeholders.<br>• Collaborate with cross-functional teams and agency partners to ensure cohesive marketing strategies and successful campaign outcomes.
