<p>We are looking for an experienced and strategic Director of Marketing to join our team in Western Massachusetts. In this leadership role, you will oversee a dynamic marketing team, drive international marketing initiatives, and manage multimillion-dollar budgets to elevate brand awareness and business growth. The ideal candidate thrives in a fast-paced environment, has a proven track record in B2B marketing, and is passionate about executing impactful strategies and fostering team collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Lead and manage a marketing team composed of graphic designers, global communications managers, eCommerce specialists, and external agencies.</p><p>• Develop and implement comprehensive marketing strategies focused on international expansion and B2B growth.</p><p>• Oversee and manage multimillion-dollar marketing budgets, ensuring optimal allocation across print ads, websites, social media, trade shows, and product launches.</p><p>• Collaborate with cross-functional teams and external vendors to ensure seamless execution of marketing campaigns.</p><p>• Utilize data-driven insights to track campaign performance and refine strategies for maximum impact.</p><p>• Drive brand awareness through innovative digital marketing techniques, including paid search and Salesforce integration.</p><p>• Mentor and empower marketing team members at the early stages of their careers, fostering growth and collaboration within the department.</p><p>• Ensure all marketing initiatives align with overarching business objectives and deliver measurable results.</p><p>• Implement and utilize project management tools such as Monday.com or Fellow to streamline workflows and task management.</p><p>• Maintain strong communication across departments, vendors, and agencies to articulate goals and align efforts.</p>
<p><strong>Job Posting: HR Recruiter</strong></p><p><strong>Location:</strong> West Hartford, CT</p><p><br></p><p>Are you passionate about connecting talented professionals with exciting career opportunities? Do you thrive in a fast-paced environment and have a knack for identifying top talent? Our client is seeking an experienced and motivated <strong>HR Recruiter</strong> to join their team and play a pivotal role in building a strong workforce that aligns with their company values and goals.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p>As an HR Recruiter, you will:</p><ul><li>Conduct full-cycle recruitment for a variety of roles, including posting job descriptions, sourcing candidates, conducting interviews, and coordinating the offer process.</li><li>Partner with hiring managers to understand hiring needs and develop effective recruitment strategies.</li><li>Utilize multiple recruitment channels, including job boards, professional networks, referrals, and social media, to attract top-tier candidates.</li><li>Conduct candidate screenings and interviews to assess qualifications, culture fit, and alignment with job requirements.</li><li>Maintain a consistent candidate pipeline for current and future hiring needs.</li><li>Track recruitment metrics and produce reports that measure hiring outcomes and process effectiveness.</li><li>Ensure a positive candidate experience by providing timely feedback and managing clear communication throughout the hiring process.</li><li>Stay informed on HR recruitment trends, best practices, and labor market developments to deliver proactive solutions.</li></ul><p><strong>Requirements</strong></p><ul><li>Proven experience as an HR Recruiter, Talent Acquisition Specialist, or in a similar role.</li><li>Strong knowledge of recruitment strategies and tools, including applicant tracking systems (ATS) and sourcing platforms.</li><li>Excellent communication and interpersonal skills.</li><li>Ability to build and maintain strong relationships with candidates and internal stakeholders.</li><li>Strong organizational and time management skills; ability to juggle multiple priorities effectively.</li><li>Knowledge of employment laws and regulations related to hiring and recruiting.</li><li>Bachelor’s degree in human resources, Business Administration, or a related field is preferred.</li></ul><p><strong>Preferred Skills and Qualifications</strong></p><ul><li>Experience recruiting for roles in [insert specific industries, e.g., finance, marketing, or technology].</li><li>Certifications, such as PHR, SHRM-CP, or RACR, are a plus but not required.</li><li>Proficiency in [specific ATS software client uses, e.g., Workday, LinkedIn Recruiter].</li></ul><p><br></p>
<p>Marketing Specialist with 3-5+ years of relevant experience needed for a full-time, fully onsite position with our client in Western Massachusetts. Salary is 65-75K with some flex to 80K for the right skillset and experience. Must have B2B experience and ideally B2B services experience. Must be skilled in Google Analytics and have experience using a CRM. Looking for someone who understands value propositions and being able to tell an organization’s story.</p><p><strong> </strong></p><p>The Marketing Specialist supports the development and execution of marketing strategies and campaigns to increase brand visibility and promote organizational services. This role focuses on product positioning, campaign management, sales enablement, and storytelling to drive engagement and business outcomes. This position is ideal for a creative and organized marketer with strong communication and analytical abilities, who thrives in a fast-paced, collaborative environment.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Product Positioning:</strong> Craft effective product messaging and marketing collateral, including launch plans and promotional materials, to appeal to target audiences.</li><li><strong>Campaign Management:</strong> Plan and execute marketing campaigns based on competitor analysis and market trends, ensuring timely delivery and cross-team alignment.</li><li><strong>Sales Enablement:</strong> Maintain and update sales tools such as presentations and sales kits, empowering the sales team to communicate product benefits effectively.</li><li><strong>Storytelling:</strong> Collaborate with internal teams to understand and articulate value propositions, creating engaging materials that reflect customer needs and preferences.</li><li><strong>Performance Analysis:</strong> Monitor campaign performance, analyze data, and use insights to optimize strategies and improve outcomes. Provide timely performance reports.</li><li><strong>Trade Shows & Events:</strong> Support sales initiatives by promoting and participating in events, trade shows, and user meetings.</li></ul><p> </p>
