<p>Our global client is seeking a <strong>Web Content Manager</strong> to oversee and manage <strong>WordPress CMS</strong>. This role will work closely with developers, editors, marketing, and creative teams to ensure the organization’s website content is engaging, accurate, accessible, and optimized for both user experience and search engines.</p><p>This is an excellent opportunity for a content professional who thrives at the intersection of <strong>digital strategy, web content management, and cross-functional collaboration</strong>.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage the <strong>WordPress CMS</strong>, collaborating with developers and editors to support organizational needs.</li><li>Conduct <strong>content audits</strong> to identify gaps, redundancies, and opportunities for improvement.</li><li>Produce <strong>site maps and visualizations</strong> to illustrate website structure and functionality.</li><li>Train staff on best practices for creating and publishing website content.</li><li>Update <strong>HTML, CSS, and JavaScript</strong> as needed to support content and functionality.</li><li>Collaborate with creative, marketing, and technical teams to maintain site standards and brand consistency.</li><li>Implement <strong>SEO strategies</strong> to maximize search rankings and analyze user engagement.</li><li>Create, edit, publish, and retire content including text, images, videos, and interactive web assets.</li><li>Track and manage requests for website updates and new projects, ensuring deadlines are met.</li><li>Roll out and maintain a strategy for managing publishing requests (e.g., office hours).</li><li>Evaluate and streamline <strong>content governance procedures</strong>; maintain documentation libraries.</li><li>Partner with business units to develop engaging <strong>landing pages</strong> and interactive experiences.</li><li>Manage <strong>URL redirects, broken links, and cookie consent content</strong>.</li><li>Serve as the primary contact for troubleshooting <strong>site performance issues</strong>.</li><li>Integrate <strong>keywords, metadata, and analytics</strong> into content strategy for SEO optimization.</li><li>Coordinate content activation with <strong>paid media and social campaigns</strong>.</li><li>Stay current with competitor sites, industry best practices, and innovations in content strategy.</li></ul><p><br></p>
We are looking for a highly skilled Sr. Marketing Automation Specialist to join our team in Washington, District of Columbia. In this long-term contract position, you will play a pivotal role in optimizing our marketing automation processes and ensuring seamless integrations across platforms. This role requires expertise in Salesforce Marketing Cloud and a strong ability to collaborate with cross-functional teams to drive impactful marketing campaigns.<br><br>Responsibilities:<br>• Lead the migration to a new marketing automation platform, ensuring accurate data transfers and functionality preservation.<br>• Work closely with sales and other departments to gather requirements and implement tailored marketing automation solutions.<br>• Monitor and resolve database issues, including automated data syncs, imports, and extensions.<br>• Organize and maintain lists, assets, and campaigns within the marketing automation platform for optimal usability.<br>• Integrate marketing tools and systems to streamline workflows and ensure data consistency.<br>• Investigate and address system errors to maintain platform reliability.<br>• Design and execute automated marketing campaigns, journeys, and lead scoring strategies for personalized customer experiences.<br>• Collaborate with stakeholders to develop dashboards, interfaces, and system integrations.<br>• Build and manage analytic dashboards to track performance metrics and campaign outcomes.<br>• Provide training and ongoing support to team members on marketing automation best practices.
