<p>Our association client in Alexandria, VA is seeking a <strong>highly motivated Marketing Manager</strong> to join their team on a long-term contract. This role offers the chance to make a real impact by shaping campaigns, collaborating across departments, and driving results that matter.</p><p>As Marketing Manager, you’ll be at the heart of campaign execution—working closely with sales, communications, and leadership teams to ensure marketing initiatives not only run smoothly but also deliver measurable success. If you’re a creative problem solver with a sharp eye for detail and a passion for storytelling, this could be your next big opportunity.</p><p><br></p><p>What You’ll Do</p><ul><li>Partner with sales reps and vendors to oversee advertising placements, sponsorships, and website tracking.</li><li>Support the Director of Marketing Operations and Growth in monitoring campaign performance and ensuring projects stay on track and on budget.</li><li>Turn organizational objectives and KPIs into actionable marketing strategies and deliverables.</li><li>Collaborate with the Communications and Community Manager to maintain a consistent brand voice across all channels.</li><li>Contribute to cross-functional initiatives designed to boost brand visibility and member engagement.</li><li>Design and manage digital content—including visuals, web, and multimedia assets—that drive engagement.</li><li>Create and optimize landing pages and web content (Drupal, HubSpot) to maximize conversions.</li><li>Develop tools and templates that empower teams and support sales enablement.</li><li>Manage creative assets, ensuring alignment with brand standards and version control.</li><li>Leverage Adobe Creative Suite to produce high-quality marketing visuals and multimedia content.</li></ul><p><br></p>
<p>Our client is seeking a skilled Digital Marketing Manager to develop and manage long-term strategies that drive membership growth, event attendance, professional development participation, and advocacy engagement. The role also includes planning paid media campaigns, creating engaging digital content, and leveraging analytics to optimize performance. This position requires expertise in digital marketing tools, analytics, and association management systems.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Collaborate with the Director of Marketing Operations to develop and manage digital marketing strategies supporting membership, events, and advocacy initiatives.</li><li>Plan and execute paid media advertising campaigns (Google Ads, LinkedIn, Meta, etc.), including segmentation, A/B testing, and automation workflows to drive traffic, conversions, and brand awareness.</li><li>Partner with the Director of Creative Services and VP of Web Strategies to develop engaging digital creative content guiding customers from awareness through conversion (ads, web pop-ups, landing pages).</li><li>Monitor and report on KPIs across all digital platforms using tools such as Google Analytics, HubSpot, and social media platforms.</li><li>Provide ongoing recommendations for campaign strategies, tactics, and optimizations to the marketing team.</li><li>Stay informed on digital trends and best practices in the association and nonprofit space.</li><li>Support persona development and drip email campaigns for inbound marketing in HubSpot.</li><li>Assist in integrating digital marketing efforts with AMS, LMS, and CRM systems.</li><li>Potential to grow into a supervisory role for the email marketing coordinator.</li></ul><p><br></p>
