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4 results for Marketing in Sterling Heights, MI

Digital Marketing Manager

Brighton, MI
onsite
Permanent
110000 - 130000 USD / Yearly
This Digital Marketing Manager plays a key role in developing and executing integrated marketing strategies that support customer engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Digital Marketing Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, customer-focused, and measurable. What You’ll Do Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals. Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards. Use customer and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting. Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI. Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts. Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.
2026-04-15T00:00:00Z

Director of Retail Marketing/Communications

Detroit, MI
onsite
Permanent
125000 - 150000 USD / Yearly
We are looking for a dynamic and experienced Director of Retail Marketing and Communications to lead brand activation and go-to-market strategies for a fast-growing CPG company. This newly created role offers the unique opportunity to shape and scale the brand's presence across digital platforms, retail spaces, experiential channels, and corporate communications. The ideal candidate thrives in high-growth environments and has a proven ability to transform brand strategies into impactful campaigns that drive consumer engagement and business results. The ideal Director of Retail Marketing and Communications comes with 10 years of experience in CPG, retail, food/beverage leading digital, social, and communications teams. This is a leadership role focusing on building and deploying omnichannel 360 campaigns. This role is based in Downtown Detroit and is onsite 5 days per week. Responsibilities:• Develop and implement integrated marketing campaigns across digital, retail, trade, and experiential channels to support product launches and brand initiatives.• Drive the creation and execution of a comprehensive marketing calendar that aligns with business priorities and seasonal opportunities.• Lead brand communications and storytelling efforts, ensuring consistency in messaging across internal and external channels.• Oversee digital and social media strategies, leveraging data-driven insights to enhance brand visibility and optimize channel performance.• Manage the execution of retail activations, trade shows, and branded events to deliver a cohesive brand experience.• Build and mentor a high-performing marketing team, fostering a collaborative and innovative culture.• Collaborate cross-functionally with teams such as Product, Sales, Operations, and Finance to align marketing efforts with business goals.• Track and analyze campaign performance metrics to inform strategic adjustments and future planning.• Partner with external agencies and vendors to deliver high-quality marketing materials on time and within budget.• Support media relations and reputation-building initiatives, including executive visibility and internal communications.
2026-04-17T00:00:00Z

Content Marketing Manager

Ann Arbor, MI
onsite
Contract / Temporary to Hire
38 - 44 USD / Hourly
We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals. Responsibilities: • Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns. • Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives. • Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging. • Manage both organic and paid social media content to maximize audience engagement and reach. • Provide strategic direction for corporate communications and ensure consistency in messaging. • Analyze content performance metrics to refine strategies and improve effectiveness. • Partner with creative teams to ensure content aligns with branding and marketing goals. • Stay informed about emerging technologies, including AI platforms, to enhance content development processes. • Coordinate with internal and external writers to ensure timely delivery of content. • Maintain a collaborative approach to work, fostering partnerships across departments.
2026-04-03T00:00:00Z

Director of Global Digital Marketing

Farmington Hills, MI
remote
Permanent
110000 - 120000 USD / Yearly
We are looking for a highly skilled Director of Global Digital Marketing to lead strategic initiatives across web platforms, social media channels, and digital campaigns. This role requires a dynamic leader who can align global priorities with regional execution, ensuring a cohesive and impactful digital presence. Based in Farmington Hills, Michigan, this position offers the opportunity to shape digital strategies that drive engagement and deliver measurable results. This is a remote flexible opportunity, but looking for local Michigan based Global Marketing Directors open to travel as needed. Responsibilities:• Develop and execute content strategies for websites and social media channels to ensure alignment with organizational objectives and standards.• Collaborate with senior leadership and global digital teams to prioritize initiatives and maintain consistency across platforms.• Oversee the architecture, content governance, and performance optimization of global websites and social media accounts.• Lead the creation and implementation of regional social media strategies across platforms such as LinkedIn, Instagram, and X.• Manage and guide global support staff to ensure smooth day-to-day operations and high performance.• Coordinate with web development teams to handle site enhancements, migrations, and new launches across regions.• Drive search engine optimization (SEO) efforts and manage external SEO partners to enhance regional search visibility.• Lead digital campaigns and audience acquisition through engaging web experiences and targeted social media efforts.• Monitor and evaluate digital performance metrics using tools like Google Analytics, SEMrush, and Brandwatch, delivering actionable insights to stakeholders.• Collaborate with marketing and communications teams to ensure digital efforts support overall business goals and key service lines.
2026-04-16T00:00:00Z