<p>Our team is seeking a Marketing Specialist to support a segmentation initiative focused on analyzing product lines, identifying profitability, and evaluating customer alignment across key offerings for a major client in the CPG industry. The role involves assessing the performance and market position of three core products to determine profitability and ensure they continue to meet evolving client needs.</p><p><br></p><p>This position will report directly to the Strategic Marketing Manager and collaborate closely with cross-functional teams, including Product, Sales Management, Engineering, and external agency partners.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Develop and execute digital marketing strategies, programs, and supporting collateral.</li><li>Create, distribute, and manage communications such as newsletters, email campaigns, social media posts, and other marketing assets.</li><li>Design graphics for internal and external advertising purposes.</li><li>Support mass communication initiatives targeting both internal and external audiences.</li><li>Generate innovative social media campaigns to expand client reach and drive high-value sales leads.</li><li>Oversee content management and delivery across websites and social platforms.</li><li>Coordinate marketing events and meetings, including promotional item selection, budgeting, and messaging.</li><li>Manage CRM and digital systems to evaluate customer satisfaction and report on key marketing metrics.</li><li>Prepare agendas, meeting reports, statistics, and performance summaries to inform ongoing strategy sessions.</li><li>Support relationship building and strategic alliances within the industry.</li></ul><p><br></p>
<p><strong>Are you a creative and versatile professional with a passion for storytelling and content creation?</strong> Robert Half is seeking experienced Content Creators to fill contract roles with companies eager to enhance their brand presence and engage their audiences. If you excel in crafting compelling content across multiple platforms and have 3+ years of experience, this is your chance to work on exciting projects and build your portfolio.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop engaging content for a variety of platforms, including social media, websites, email campaigns, blogs, and more.</li><li>Collaborate with marketing and design teams to produce content that aligns with brand identity and strategic goals.</li><li>Manage content calendars and contribute ideas for campaigns and promotions.</li><li>Optimize content for SEO and monitor performance analytics to drive improvements.</li><li>Research and stay up-to-date on industry trends to produce relevant and high-value content.</li><li>Edit and proofread copy to ensure accuracy and consistency across all deliverables.</li></ul><p><br></p>
<p><strong>Are you a creative and strategic professional with a passion for social media and brand storytelling?</strong></p><p>Robert Half is seeking experienced <strong>Social Media Specialists</strong> to fill contract roles with companies eager to elevate their online presence and engage their audiences. If you excel at crafting compelling content, driving engagement, and analyzing performance across multiple platforms, this is your chance to work on exciting projects and build your portfolio.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute social media strategies across platforms (Instagram, TikTok, LinkedIn, X, Facebook, etc.).</li><li>Create, schedule, and publish engaging content that aligns with brand identity and campaign goals.</li><li>Manage social media calendars and contribute creative ideas for campaigns and promotions.</li><li>Monitor engagement, respond to comments/messages, and foster community growth.</li><li>Analyze performance metrics and provide actionable insights to optimize campaigns.</li><li>Stay ahead of trends and emerging platforms to keep content fresh and relevant.</li></ul><p><br></p>
