We are looking for an experienced Product Marketing Manager to join a leading manufacturer in the industrial coding and labeling sector, based in Saint Charles, Missouri. In this role, you will take on a strategic position bridging market insights with product innovation, ensuring solutions meet evolving demands in the food, beverage, and manufacturing industries. This is an exciting opportunity to lead innovation initiatives, guide product strategies, and collaborate across departments to drive measurable business growth.<br><br>Responsibilities:<br>• Lead efforts to capture customer insights and identify unmet market needs, translating them into product opportunities.<br>• Develop and execute targeted product and market strategies, including value propositions and go-to-market plans.<br>• Manage the innovation pipeline, overseeing the entire lifecycle from opportunity identification to product launch.<br>• Conduct market analyses to assess potential opportunities, size markets, and evaluate competitive landscapes.<br>• Collaborate with cross-functional teams, including Sales, Engineering, and Product Management, to align on innovation and execution.<br>• Ensure successful deployment and adoption of new solutions, driving measurable results post-launch.<br>• Coach and mentor product marketing staff, fostering talent development within the team.<br>• Leverage tools such as Microsoft Dynamics, Excel, and Power BI to enhance data-driven decision-making and strategy formulation.
<p>Are you a Marketing Strategist excited about the prospect of new challenges? We at Robert Half are looking to connect with Marketing Strategists in the St. Louis area to discuss upcoming opportunities. We understand that talented Marketing freelancers like you may not be looking for a specific role, but might appreciate connecting with a company that respects and values what you do. To us, the relationship is important - we build networks with our Marketing Strategists, where we can match projects with your passion and expertise. We're not only sourcing talent for immediate projects but also building relationships for future work opportunities.</p><p> </p><p><strong>Key Responsibilities of these projects may include:</strong></p><ul><li>Analyze client business goals, market trends, and competitive positioning to craft tailored marketing strategies.</li><li>Collaborate with cross-functional teams, including creative, digital, and sales departments, to implement marketing plans effectively.</li><li>Develop customer personas and target market insights to ensure campaigns are audience-focused and results-driven.</li><li>Plan and optimize content, messaging, and channel strategies across multiple platforms, including digital, social media, and traditional marketing.</li><li>Monitor and interpret campaign analytics to assess the effectiveness of marketing initiatives and provide actionable recommendations for improvement.</li><li>Stay updated on industry trends, emerging platforms, and evolving customer behaviors to identify opportunities for innovation.</li><li>Support clients in managing their marketing budgets and ensuring financial efficiency within campaign execution.</li></ul><p><strong> </strong></p><p><br></p><p><br></p>
