<p>We are seeking an experienced <strong>Senior Marketing Specialist </strong>with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p><strong> </strong></p><p>The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.</li><li>Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.</li><li>Collaborate with sales and member relations teams to align on priorities, goals, and execution.</li><li>Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.</li><li>Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.</li><li>Support sales teams with insights, campaign strategies, and marketing collateral.</li><li>Manage budgets and operational activities for segment-specific marketing programs.</li><li>Conduct market analysis to inform and refine marketing strategies.</li></ul>
<p>We are seeking an experienced Senior Specialist, Marketing Strategy with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.</p><p> </p><p>The Senior Specialist, Marketing Strategy is responsible for developing and executing strategies that engage financial professionals and consumers, driving revenue growth and enhancing brand positioning. This cross-functional role involves collaboration across marketing, research, program development, and product innovation to create impactful initiatives tailored to target audiences.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and implement integrated strategies, programs, and tools to engage financial professionals and consumers and drive measurable growth.</li><li>Utilize advisor and consumer research to inform segmentation strategies and create tailored experiences that enhance engagement.</li><li>Collaborate with teams to develop solutions for financial professionals, including business cases, impact measurement, and promotional strategies.</li><li>Design and execute national events targeting financial professionals in partnership with the Convening team.</li><li>Identify new business opportunities and partnerships aligned with organizational objectives.</li><li>Optimize content gating strategies for revenue generation and track performance metrics.</li><li>Support advisor and consumer sub-committees to ensure alignment with strategic goals and member needs.</li></ul><p><br></p>
<p>We are looking for an experienced and strategic Director of Marketing to join our team in Western Massachusetts. In this leadership role, you will oversee a dynamic marketing team, drive international marketing initiatives, and manage multimillion-dollar budgets to elevate brand awareness and business growth. The ideal candidate thrives in a fast-paced environment, has a proven track record in B2B marketing, and is passionate about executing impactful strategies and fostering team collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Lead and manage a marketing team composed of graphic designers, global communications managers, eCommerce specialists, and external agencies.</p><p>• Develop and implement comprehensive marketing strategies focused on international expansion and B2B growth.</p><p>• Oversee and manage multimillion-dollar marketing budgets, ensuring optimal allocation across print ads, websites, social media, trade shows, and product launches.</p><p>• Collaborate with cross-functional teams and external vendors to ensure seamless execution of marketing campaigns.</p><p>• Utilize data-driven insights to track campaign performance and refine strategies for maximum impact.</p><p>• Drive brand awareness through innovative digital marketing techniques, including paid search and Salesforce integration.</p><p>• Mentor and empower marketing team members at the early stages of their careers, fostering growth and collaboration within the department.</p><p>• Ensure all marketing initiatives align with overarching business objectives and deliver measurable results.</p><p>• Implement and utilize project management tools such as Monday.com or Fellow to streamline workflows and task management.</p><p>• Maintain strong communication across departments, vendors, and agencies to articulate goals and align efforts.</p>
<p>Marketing Specialist with 3-5+ years of relevant experience needed for a full-time, fully onsite position with our client in Western Massachusetts. Salary is 65-75K with some flex to 80K for the right skillset and experience. Must have B2B experience and ideally B2B services experience. Must be skilled in Google Analytics and have experience using a CRM. Looking for someone who understands value propositions and being able to tell an organization’s story.</p><p><strong> </strong></p><p>The Marketing Specialist supports the development and execution of marketing strategies and campaigns to increase brand visibility and promote organizational services. This role focuses on product positioning, campaign management, sales enablement, and storytelling to drive engagement and business outcomes. This position is ideal for a creative and organized marketer with strong communication and analytical abilities, who thrives in a fast-paced, collaborative environment.</p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Product Positioning:</strong> Craft effective product messaging and marketing collateral, including launch plans and promotional materials, to appeal to target audiences.</li><li><strong>Campaign Management:</strong> Plan and execute marketing campaigns based on competitor analysis and market trends, ensuring timely delivery and cross-team alignment.</li><li><strong>Sales Enablement:</strong> Maintain and update sales tools such as presentations and sales kits, empowering the sales team to communicate product benefits effectively.</li><li><strong>Storytelling:</strong> Collaborate with internal teams to understand and articulate value propositions, creating engaging materials that reflect customer needs and preferences.</li><li><strong>Performance Analysis:</strong> Monitor campaign performance, analyze data, and use insights to optimize strategies and improve outcomes. Provide timely performance reports.</li><li><strong>Trade Shows & Events:</strong> Support sales initiatives by promoting and participating in events, trade shows, and user meetings.</li></ul><p> </p>
