We are looking for a skilled Business Analyst to join our team in Ann Arbor, Michigan. In this role, you will leverage your analytical expertise to drive financial outcomes, develop reporting tools, and provide insightful data analysis that supports business objectives. This position requires a proactive individual who can adapt to evolving priorities while maintaining attention to detail.<br><br>Responsibilities:<br>• Conduct in-depth financial analysis to support decision-making and drive business results.<br>• Build and maintain comprehensive financial models and reports tailored to organizational needs.<br>• Design and implement automated tools for reporting and forecasting to enhance efficiency.<br>• Prepare weekly, monthly, and annual reports to ensure consistent tracking of financial performance.<br>• Handle ad-hoc reporting requests and other related assignments as needed.<br>• Identify and resolve data inconsistencies by performing data mining and scrubbing activities.<br>• Collaborate with stakeholders across departments to communicate findings and align strategies.<br>• Adapt quickly to changing priorities and contribute to multiple projects simultaneously.<br>• Ensure data integrity and accuracy in all financial reports and models.<br>• Take on additional tasks and responsibilities as assigned by management.
Seeking a Business Analyst. This onsite position will be responsible for financial reporting and analysis including sales reporting, budgets, forecasts, and variance analysis. The ideal candidate will have experience with detailed modeling and ability to prepare complex analysis working with large data sets. The financial analyst will primarily support the accounting and finance department but may also work on projects across the organization.<br><br><br>Duties/Responsibilities:<br><br>Drive financial results through data analysis<br>Develop and maintain detailed financial models and reports<br>Develops automated reporting and forecasting tools for more efficient use of data<br>Weekly, monthly, and annual reporting requirements <br>Performs ad-hoc reporting and other related duties as assigned<br>Performs other duties and responsibilities as assigned by manager<br>Qualifications<br>Required Skills/Abilities: <br><br>Advanced skills in Microsoft Office Suite including, but not limited to, Excel and Access<br>Strong analytical, critical thinking and problem-solving skills<br>Ability to keep yourself organized, prioritize duties and meet deadlines<br>Ability to consider multiple data sources and draw relevant conclusions<br>Ability to notice inconsistencies and errors in data and work product<br>Data mining and scrubbing<br>Roll-up sleeves, can do mentality<br> Adjusts quickly to changing priorities and conditions<br>Function independently and require limited day-to-day supervision<br>Excellent interpersonal and communication skills with the ability to interact with all levels of the<br><br>Education and Experience:<br><br>Bachelor's degree in Accounting, Finance, IT or other related data centric/analytical degree<br>3-5 years' experience as financial analyst or business analyst preferred but not required<br>Experience in an environment with 100,000+ transactions per month<br>Experience in SQL<br>Physical Requirements: <br><br>Prolonged periods of sitting at a desk and working on a computer.<br>Must be able to lift 15 pounds at times.<br>Add or subtract as needed
We are looking for a skilled Business Analyst to join our team in Southfield, Michigan. In this role, you will leverage your analytical expertise to drive data-driven decision-making and enhance business operations. You will collaborate with cross-functional teams to identify opportunities for improvement and translate business needs into actionable solutions.<br><br>Responsibilities:<br>• Develop and refine queries to extract, manipulate, and analyze data from multiple databases.<br>• Design and maintain dashboards and reports to provide insights and support strategic business initiatives.<br>• Collaborate with stakeholders to gather and document requirements, ensuring alignment with technical specifications.<br>• Analyze data to identify trends, patterns, and opportunities for process improvements.<br>• Ensure the accuracy and consistency of data across various reporting systems.<br>• Document workflows, processes, and business rules to support organizational understanding.<br>• Support efforts related to data migration, integration, and validation.<br>• Conduct gap analysis to identify discrepancies between current and desired business states.<br>• Work within Agile Scrum teams to deliver solutions efficiently and effectively.
We are offering a short term contract employment opportunity in the financial sector, located in Ann Arbor, Michigan. We are seeking a Financial Analyst to join our team. As a Financial Analyst, your main role will be to review financial data, provide financial reporting, and assist in the strategic planning process. <br><br>Responsibilities:<br>• Analyzing financial statements, budgets, and reports to identify trends and potential areas for cost savings.<br>• Using historical data to forecast future business performance and suggesting strategies for improvement.<br>• Developing models to evaluate investment opportunities, assess risks, and aid in decision-making processes.<br>• Researching industry trends, market conditions, and competitors to inform strategic planning.<br>• Collaborating with executives to provide recommendations based on financial analysis to align objectives with budgeting and strategic initiatives.<br>• Ensuring compliance with financial regulations and company policies.<br>• Preparing detailed reports and presentations for stakeholders, highlighting key metrics, and providing actionable insights.<br>• Utilizing accounting software systems and CRM for efficient management of accounting functions.<br>• Employing data mining techniques to assist in financial reporting and budget processes.<br>• Managing capital and ensuring accurate annual, internal, and monthly financial reporting.<br>• Conducting budgeting and forecasting activities, including profit and loss analysis.<br>• Performing variance analysis and using Microsoft Excel for various tasks.
<p>We are looking for a highly skilled Sr. Financial Analyst/Cost Accountant to join our team in metro Detroit, Michigan. In this role, you will leverage your expertise in financial analysis, financial modeling and cost accounting to drive data-driven decision-making. The ideal candidate will have a strong background in cost accounting and a proven ability to manage complex financial processes.</p><p><br></p><p>Responsibilities:</p><p>• Conduct in-depth financial analysis to support strategic decision-making and business planning.</p><p>• Develop and maintain financial models to forecast revenue, expenses, and other key performance indicators.</p><p>• Perform variance analysis to identify trends, discrepancies, and opportunities for operational improvements.</p><p>• Create and present ad hoc financial reports to provide actionable insights for stakeholders.</p><p>• Utilize data mining techniques to extract meaningful information and enhance financial reporting accuracy.</p><p>• Oversee cost accounting processes, ensuring compliance with established standards and guidelines.</p><p>• Implement and manage standard cost accounting practices to optimize cost control measures.</p><p>• Collaborate with cross-functional teams to align financial strategies with organizational goals.</p><p>• Monitor and evaluate financial performance, recommending adjustments to achieve business targets.</p><p>• Stay updated on industry trends and best practices to continuously improve financial processes.</p>
<p><strong>The Opportunity</strong></p><p> We’re creating a brand-new <strong>FP& A Manager</strong> role — a unique opportunity for a finance professional who wants to make an immediate impact in a growth-driven environment. This position is ideal for someone who thrives on building processes, consolidating complex financials, and providing executive-ready analysis. Reporting to the Finance Director – Corporate FP& A, you’ll play a central role in shaping how we forecast, budget, and plan for the future. This is not a people-management role; instead, you’ll own and refine processes that span multiple divisions and states, ensuring leadership has the insights and tools needed to make confident decisions. This role is <strong>based on-site at our Southfield, MI headquarters.</strong></p><p> </p><p><strong>What You’ll Do</strong></p><ul><li>Lead the annual budgeting and recurring forecasting processes, consolidating inputs across multiple business units.</li><li>Manage budget consolidations in <strong>Venna</strong> software, ensuring accuracy, timeliness, and clear visibility for leadership.</li><li>Develop and refine financial models that highlight key drivers, trends, and business opportunities.</li><li>Partner closely with divisional leaders and corporate teams to gather inputs, challenge assumptions, and build actionable plans.</li><li>Prepare and present financial packages and insights to executive leadership.</li><li>Identify process improvements and efficiencies as we continue to scale.</li><li>Support ad hoc analysis and special projects that directly influence company strategy.</li></ul><p><br></p>
We are seeking a Director/Manager Financial Reporting in the insurance industry, located in Livonia, Michigan. This role is pivotal for managing both internal and external financial reporting, recordkeeping, tax reporting, and performance measure reporting. Furthermore, the role involves maintaining and developing all aspects of financial reporting.<br><br>Responsibilities:<br>• Handle the creation and analysis of internal financial reports and fiscal records.<br>• Manage the development, analysis, and interpretation of statistical and accounting data to evaluate profitability.<br>• Prepare financial reports and projections for the Operating Committee and the Board of Directors.<br>• Foster business relationships with internal business personnel, external auditors, insurance examiners, and other regulatory groups.<br>• Oversee the corporate ledger and serve as a technical resource for accounting processes.<br>• Manage chart of accounts and other hierarchies, write reports, and coordinate with technical resources to ensure automated feeds function properly.<br>• Collaborate with various business partners across the company to develop accounting infrastructure-related solutions.<br>• Determine overall work assignments and projects for the Financial Reporting team and ensure adequate resources and skills are available.<br>• Oversee talent acquisition, training and development, and coaching and counseling processes for the Financial Reporting team.<br>• Supervise the timely completion and submission of all statutory reporting requirements.<br>• Assist in the development and implementation of corporate policies, objectives, and standards.<br>• Research and implement new developments in GAAP and statutory accounting pronouncements.<br>• Work with the Actuarial Department to review financial results.<br>• Analyze Financial Statements and provide summarizations of significant items.<br>• Appraise the operating results of Financial Reporting and develop innovative approaches to improve accuracy and operating effectiveness.<br>• Maintain compliance with all laws and regulations that govern the business processes in the department.
<p><strong>About the Company</strong></p><p> Our client is a global, non-automotive company with operations spanning over 100 manufacturing and distribution sites across North America, Europe, and Australia. Headquartered in the Midwest U.S., the organization supports a dynamic and international finance operation within a complex business environment.</p><p><strong>The Opportunity</strong></p><p> We are seeking a <strong>OneStream Senior Financial Systems Analyst</strong> to join a global finance team and help support and optimize their Corporate Performance Management (CPM) platform. This role plays a key part in financial consolidation, planning, and reporting. You'll help shape the long-term CPM strategy, streamline workflows, and support global system administration and reporting through OneStream. This position reports to the Senior Manager of Financial Systems.</p><p><strong>Key Responsibilities</strong></p><ul><li>Serve as the system administrator for the OneStream CPM solution, managing configurations, user access, and overall maintenance.</li><li>Support cross-functional global finance initiatives, including technology upgrades and process improvements.</li><li>Provide timely and accurate financial data for analysis, ad hoc reporting, and strategic planning.</li><li>Act as a liaison between finance stakeholders and system capabilities, recommending and implementing improvements.</li><li>Investigate and resolve system errors or discrepancies while ensuring data integrity across platforms.</li><li>Build, update, and maintain reports using OneStream reporting tools.</li><li>Lead OneStream training sessions for new users and advanced learners across the organization.</li><li>Develop and maintain strong working relationships with internal finance teams and partners.</li></ul><p>If you have questions or would like more information, please call Jeff Sokolowski directly at (248)365-6131 or apply directly today.</p>
We are looking for an experienced NetSuite ERP Specialist to join our team in Detroit, Michigan. In this role, you will oversee the configuration, maintenance, and optimization of NetSuite systems to support daily operations and strategic initiatives. Your expertise will be essential in identifying opportunities to enhance system functionality, improve efficiency, and provide technical support to end-users.<br><br>Responsibilities:<br>• Configure, maintain, and upgrade NetSuite systems to align with operational and strategic requirements.<br>• Identify opportunities to leverage NetSuite features to improve efficiency and performance across business processes.<br>• Stay updated on industry trends, best practices, and upcoming software releases to maximize system potential.<br>• Assist with data analysis, reporting, and change management to ensure optimal system usage and integration.<br>• Provide responsive support to end-users in resolving IT and NetSuite-related issues.<br>• Test and deploy customizations, workflows, SuiteApps, and new functionalities based on evolving business needs.<br>• Debug and troubleshoot production issues, collaborating with developers or support teams for unresolved problems.<br>• Design and implement scripts, workflows, reports, saved searches, and dashboards to enhance system functionality.<br>• Manage user roles, permissions, accounts, subsidiaries, and other administrative tasks on a daily basis.<br>• Evaluate and recommend technologies that complement and enhance NetSuite-centered business processes.
We are looking for a skilled Financial Analyst to join our team in Livonia, Michigan. In this role, you will play a pivotal part in analyzing financial data, improving processes, and supporting strategic decision-making. This is an excellent opportunity for professionals with a strong background in accounting and analytics to contribute to organizational success.<br><br>Responsibilities:<br>• Analyze financial data to identify trends and provide actionable insights to support business decisions.<br>• Utilize accounting software systems and tools to streamline financial reporting and improve accuracy.<br>• Develop and maintain detailed financial models to aid in forecasting and budgeting processes.<br>• Conduct audits to ensure compliance with financial regulations and internal policies.<br>• Generate reports using tools such as Crystal Reports to communicate financial performance effectively.<br>• Apply data mining techniques to extract valuable information from complex datasets.<br>• Collaborate with teams to optimize cash forecasting and capital management strategies.<br>• Monitor accrual accounting processes to ensure timely and accurate reporting.<br>• Support budget planning efforts by analyzing variances and recommending adjustments.<br>• Assist in the evaluation and implementation of financial strategies to maximize organizational efficiency.
Seeking a Procurement Specialist in the Saline MI area. This role is 100% ONSITE M-F 8am - 5pm. The Procurement Specialist is responsible for providing effective customer service for all internal and external customers. They will work diligently to fulfill the commitment of providing the right tool at the right price and the right time, efficiently and accurately performing all tasks related to exceeding our customer’s requirements.<br><br>Job Functions:<br>* Works closely with internal and external customers to ensure optimal service is provided.<br>* Develop effective business relationships with the supply base.<br>* Processes customer and vendor orders according to designated process.<br>* Provides timely and accurate information to incoming customer order status requests.<br>* Works closely with the credit department to resolve disputed A/R and A/P issues.<br>* Manages vendor purchase order follow up and issue resolution.<br>* May handle inventory management and inventory level analysis. <br>* Review inventory for non-moving and overstock items and take appropriate action.<br>* Resolves vendor shipping issues in conjunction with warehouse.<br><br>Competencies:<br>* Customer/Client/Vendor Focus. <br>* Problem Solving & Analysis.<br>* Time Management and Self Motivation <br>* Communication Proficiency.<br>* Teamwork Orientation.<br>* Effective conflict resolution.<br>* Proficient Excel capabilities.<br>* Organization/Prioritization of tasks.<br>* Attention to detail <br><br>Preferred Education Experience:<br>Supply Chain Management a plus but not necessary, on the job training provided. Knowledge of Microsoft Excel and Outlook required. Manufacturing experience a plus, but not required
We are looking for an experienced Controller to manage and oversee the accounting operations for our organization in Detroit, Michigan. This role involves ensuring the accuracy of financial records, maintaining compliance with regulations, and enhancing internal controls. The ideal candidate will collaborate with leadership to drive process improvements and support strategic financial initiatives.<br><br>Responsibilities:<br>• Supervise all accounting operations, including general ledger management, accounts receivable, accounts payable, payroll entries, and cost accounting.<br>• Lead month-end, quarter-end, and year-end closing processes to deliver timely and accurate financial statements compliant with US GAAP.<br>• Prepare and evaluate internal and external financial reports to guide decision-making and monitor business performance.<br>• Oversee cash flow planning, forecasting, and analysis to ensure operational needs are met.<br>• Develop and enhance internal controls, accounting policies, and procedures to uphold financial integrity.<br>• Collaborate with department leaders to support annual budgeting processes and periodic financial forecasts.<br>• Coordinate annual audits and tax filings while ensuring compliance with federal, state, and local regulations.<br>• Identify and implement opportunities to improve accounting processes and reporting systems.<br>• Act as the primary accounting resource for all organizational locations.<br>• Foster a collaborative environment by effectively communicating across all levels of the organization.
<p> We are currently supporting an innovative client based out of Southfield, Michigan, who is searching for a strategic Digital Product Manager to join their evolving team. If you are customer-focused, comfortable making data-driven decisions, and passionate about developing new digital solutions, this opportunity is for you. </p><p> </p><p>Responsibilities: </p><p> </p><p>Define, lead and execute digital product strategies and roadmaps to drive product growth and engagement. </p><p>Gather and manage product requirements, using feedback, user insights, and data analysis to guide product development. </p><p>Work closely with cross-functional teams, including design, engineering, and marketing to deliver a final product that meets user and business needs. </p><p>Track and measure product performance, making decisions based on critical metrics. </p>
We are looking for an experienced IT Product Maximo Specialist to join our team in Detroit, Michigan. In this role, you will oversee the configuration, maintenance, and optimization of Maximo systems to ensure smooth operations and compliance. Your expertise will be instrumental in troubleshooting issues, enhancing system functionality, and supporting end-users with technical challenges.<br><br>Responsibilities:<br>• Collaborate with vendors to coordinate regular system patches, upgrades, and testing.<br>• Manage user roles, security groups, and access controls to ensure compliance and support audit requirements.<br>• Identify opportunities to improve operational efficiencies by leveraging Maximo functionalities.<br>• Stay updated on software capabilities, industry trends, and best practices to enhance system performance.<br>• Assist with data analysis, reporting needs, and change management processes.<br>• Provide responsive technical support to end-users facing IT or Maximo-related challenges.<br>• Debug and resolve production issues, escalating complex problems to developers or support teams when necessary.<br>• Create and maintain documentation for system configurations, procedures, and troubleshooting guides.<br>• Configure Maximo modules, workflows, and security settings to align with business requirements.<br>• Evaluate and recommend new technologies to enhance business processes centered on the Maximo platform.
<p>Robert Half is hiring a Senior Accountant for a great long-term opportunity on our Loan Staff team. As a Senior Accountant, you will be responsible for cash flow analysis, budgets and forecasting, account analysis and reconciliations, financial statement preparation and consolidation, audit preparation, and internal control maintenance and regulatory reporting. This Senior Accountant position offers you great experience and a strong compensation and benefits package and is based in the Ann Arbor, Michigan area. We are need of a Senior Accountant with proven analytical skills and enjoys the thrill of working in a fast-paced environment. Submit your application today!</p><p><br></p><p>Your responsibilities in this role</p><p><br></p><p>- Be a part of various department-wide initiatives</p><p><br></p><p>- Ready monthly consolidated P& L and Balance Sheet flux analysis for management reporting</p><p><br></p><p>- Prepare Balance Sheet account reconciliations</p><p><br></p><p>- Carry out monthly accounting close procedures and deliverables (journal entries, reconciliations, reports) in compliance with GAAP</p><p><br></p><p>- Achieve compliance with corporate accounting policies and procedures and controls by working with business partners</p><p><br></p><p>- Bring a daily dedication to continuously improve the automation of the accounting and reporting process</p><p><br></p><p>- Arrange quarterly reviews and testing with internal and external auditors</p><p><br></p><p>- Other projects as necessary</p><p><br></p><p>- Build analysis on financial results (trends, performance metrics, benchmarks)</p>
We are looking for a Corporate Development Associate to join our team in Southfield, Michigan. This role offers an exciting opportunity for an experienced finance expert to contribute to strategic growth initiatives and investment decisions. The ideal candidate will excel in financial modeling, due diligence, and purchase agreement evaluations.<br><br>Responsibilities:<br>• Conduct comprehensive due diligence for potential acquisitions and investment opportunities.<br>• Build and refine complex financial models to assess investment viability and forecast outcomes.<br>• Evaluate purchase agreements and ensure compliance with financial and legal standards.<br>• Collaborate with cross-functional teams to gather and analyze critical business data.<br>• Provide detailed reports and recommendations to support strategic decision-making.<br>• Monitor and assess market trends to identify opportunities for corporate growth.<br>• Assist in negotiations and discussions related to mergers, acquisitions, and other corporate transactions.<br>• Stay updated with industry practices, ensuring alignment with financial best practices.<br>• Support leadership in developing strategies for long-term financial success.
We are looking for a skilled Network Engineer to oversee the design, implementation, and maintenance of our organization's network infrastructure in Southfield, Michigan. This role is critical in ensuring the stability, security, and scalability of our IT systems while leveraging advanced technologies such as cloud computing and SD networking. The ideal candidate will bring expertise in network architecture, troubleshooting, and optimization to support seamless business operations.<br><br>Responsibilities:<br>• Design and implement scalable network solutions tailored to organizational needs.<br>• Monitor and maintain the performance, security, and reliability of network infrastructure.<br>• Troubleshoot and resolve complex network issues to minimize downtime and disruptions.<br>• Configure and manage Cisco routers, switches, and firewall technologies.<br>• Optimize network performance through data analysis and proactive adjustments.<br>• Collaborate with cross-functional teams to ensure seamless integration of network systems.<br>• Conduct regular backups and ensure disaster recovery protocols are in place.<br>• Stay updated on the latest networking trends and technologies to drive innovation.<br>• Document network configurations and processes for operational efficiency.<br>• Provide technical guidance and training to team members as needed.
We are looking for a skilled Payroll Specialist to join our team on a contract basis in Detroit, Michigan. This role is ideal for a candidate with extensive experience in payroll operations, particularly in unionized environments, and a strong understanding of compliance and tax regulations. As part of our team, you will play a critical role in ensuring seamless payroll processing and supporting employees across various locations.<br><br>Responsibilities:<br>• Process full-cycle payroll for union and non-union employees, ensuring accuracy and compliance with wage laws and union agreements.<br>• Utilize Paycor software to manage payroll operations, including data entry, reporting, and audits.<br>• Conduct detailed payroll audits to identify discrepancies and resolve errors promptly.<br>• Collaborate with managers, employees, and union representatives to address payroll-related inquiries and concerns.<br>• Ensure compliance with federal, state, and local tax regulations, as well as union-specific labor agreements.<br>• Prepare customized reports and analyze payroll data using advanced Microsoft Excel functions.<br>• Assist in managing multi-state payroll operations, adhering to varying state-specific regulations.<br>• Implement and maintain accurate records for payroll deductions, including union dues and benefits.<br>• Support occasional in-office tasks and meetings to coordinate with other departments or union representatives.
We are looking for a detail-oriented Staff Accountant to join our team in New Boston, Michigan. This Contract-to-permanent position offers a hybrid work arrangement, combining in-office collaboration and remote flexibility. The ideal candidate will play a critical role in managing daily accounting activities, ensuring accurate financial reporting, and supporting new business initiatives.<br><br>Responsibilities:<br>• Handle daily financial transactions, including invoicing, cash receipts, disbursements, and related accounting activities.<br>• Prepare and analyze profit and loss statements, ensuring accuracy and timeliness for assigned areas.<br>• Perform general ledger and bank reconciliations, addressing and resolving discrepancies as needed.<br>• Develop and implement accounting processes and procedures for new initiatives and transactions.<br>• Create journal entries and oversee period-end close activities, investigating and explaining variances when necessary.<br>• Assist in billing and accounting functions for various departments across the organization.<br>• Collaborate with the Tax department to implement sales tax software, process returns, and ensure timely payments.<br>• Identify and address issues related to billing, cash management, and disbursements for internal and external stakeholders.<br>• Work with the Controller and peers to recommend and execute process improvements.<br>• Participate in special projects and provide ad hoc reporting and analysis as needed.
We are looking for a detail-oriented Staff Accountant to join our team in New Boston, Michigan. This Contract-to-long-term role offers a hybrid work arrangement, combining three days in-office with two days remote. The ideal candidate will bring expertise in financial transactions, reconciliations, and reporting to ensure the accuracy and timeliness of our accounting processes.<br><br>Responsibilities:<br>• Manage daily financial transactions, including invoicing, cash receipts, and disbursements, ensuring accuracy and compliance.<br>• Prepare and review profit and loss statements, tax filings, and bank reconciliations for assigned areas.<br>• Perform journal entry preparation and execute period-end close activities, analyzing and explaining any variances.<br>• Develop and implement accounting processes and procedures for new business initiatives.<br>• Oversee general ledger account reconciliations and ensure timely resolution of discrepancies.<br>• Address and resolve billing, cash receipt, and disbursement issues for both internal and external stakeholders.<br>• Assist in the implementation of sales tax software, prepare sales tax returns, and coordinate payments with the Tax department.<br>• Collaborate with the Controller and team members to identify and execute process improvements for accounting operations.<br>• Lead or contribute to special projects and provide ad hoc reporting and analysis as needed.
Are you a GA4 expert with agency experience, passionate about driving insights and optimizing digital marketing campaigns? Robert Half is seeking GA4 professionals with an agency background for exciting contract and permanent opportunities. If you have experience implementing and analyzing GA4 setups for clients, we’d love to connect! <br> What You’ll Be Doing: Implementing and configuring GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions. Setting up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels. Analyzing GA4 data to provide actionable insights that support client marketing strategies and performance optimization. Creating and customizing dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance. Collaborating with internal teams (marketing, creative, development) and clients to ensure data accuracy and alignment with business objectives. Troubleshooting and optimizing GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies. Providing insights and recommendations to clients on how to improve campaign performance based on GA4 data.