We are seeking a results-driven Digital Marketing Manager to lead online marketing strategy and enhance the customer journey for a growing, multi-location consumer-focused organization. This role blends strategic planning with hands-on execution, with a strong emphasis on driving measurable growth across digital channels, improving website performance, and increasing lead conversion. The ideal candidate will collaborate closely with internal stakeholders and external partners to align marketing initiatives with broader business objectives and elevate the overall customer experience. <br> Key Responsibilities Develop and execute integrated digital marketing strategies across paid media, online marketplaces, and internal campaigns to drive traffic and experience in leads Manage relationships with external agencies and vendors, ensuring strong performance, accountability, and alignment with goals Optimize website performance and user experience, improving conversion rates across key pages and digital touchpoints Support initiatives that enhance the online-to-offline customer journey, increasing engagement and conversion opportunities Analyze campaign and channel performance data to identify trends, measure ROI, and continuously improve outcomes Establish KPIs and reporting frameworks to guide budget allocation and strategic decision-making Lead and develop a small team, fostering a culture of accountability, collaboration, and execution excellence Partner with senior leadership to align marketing strategies with sales goals, product priorities, and operational needs Stay current on emerging tools, platforms, and market trends to enhance marketing effectiveness and reach
<p>Robert Half has a client seeking an experienced Digital Marketing / Paid Media Specialist for an ongoing part-time freelance engagement. This individual will be responsible for the hands-on management, optimization, testing, and reporting of paid digital campaigns. Working onsite in Plymouth Meeting, PA is required.</p><p> </p><p>The ideal candidate has strong recent experience directly managing Google Ads, paid search, and Performance Max campaigns with meaningful advertising budgets. Paid search expertise is the highest priority, with additional experience across Meta and LinkedIn strongly preferred.</p><p> </p><p>This person must be comfortable working directly within advertising platforms rather than operating solely from a strategy or account-management perspective.</p><p> </p><p>Responsibilities will include monitoring campaign performance, making day-to-day optimizations, developing testing plans, analyzing results, and translating campaign data into actionable insights and recommendations.</p><p>Experience with Looker Studio is preferred, along with strong reporting and analytical capabilities.</p><p> </p>
We are looking for a Marketing Automation Specialist to provide ongoing support for digital campaign execution in Blue Bell, Pennsylvania. This Long-term Contract position is ideal for an experienced, detail-oriented individual who can blend front-end development expertise with marketing automation knowledge across Veeva and HubSpot. The role focuses on building compliant, responsive campaign assets for healthcare and pharmaceutical initiatives while partnering effectively in a fast-paced agency setting.<br><br>Responsibilities:<br>• Build, configure, and launch digital campaign components within Veeva and HubSpot for multichannel marketing initiatives.<br>• Translate creative concepts into responsive, functional assets that align with brand, regulatory, and accessibility expectations.<br>• Set up automation logic such as workflows, triggers, dynamic content, and personalization elements to support campaign performance.<br>• Provide light platform administration support, including campaign configuration, updates, troubleshooting, and user assistance.<br>• Review deliverables for quality, consistency, and semantic front-end structure before deployment.<br>• Collaborate with internal teams and clients to improve platform usage and strengthen ongoing marketing automation efforts.<br>• Manage multiple active priorities in an agency environment while maintaining dependable turnaround and limited oversight.
We are looking for an Email Marketing Specialist to support the planning, execution, and optimization of email initiatives for a team based in Fort Washington, Pennsylvania. This Long-term Contract position is ideal for someone who combines strong project coordination skills with hands-on email production expertise, ensuring campaigns are delivered accurately, on time, and in alignment with brand standards. The role will work closely with marketing and creative partners to manage campaign schedules, review content, and turn performance data into actionable recommendations.<br><br>Responsibilities:<br>• Coordinate the end-to-end delivery of email marketing campaigns, from intake and scheduling through final deployment.<br>• Build and format email assets using HTML and CSS while maintaining visual consistency and quality standards.<br>• Partner with marketing, operations, and creative teams to organize campaign plans and keep projects moving according to deadlines.<br>• Review campaign content carefully to verify accuracy, proofread messaging, and incorporate requested updates before launch.<br>• Monitor campaign timelines and resolve production issues that could affect delivery or performance.<br>• Track reporting metrics and analyze campaign results to uncover insights that support stronger engagement and lead generation efforts.<br>• Maintain campaign records and support database-related activities that improve audience targeting and execution efficiency.<br>• Help manage revisions and approvals to ensure each campaign reflects brand guidelines and business objectives.
We are looking for an Email Marketing Specialist to support high-impact digital marketing initiatives. This long-term contract position is ideal for someone who can coordinate campaign execution, maintain strong quality standards, and turn performance data into actionable recommendations. The role will partner with creative and marketing teams to deliver effective email communications that strengthen brand visibility and support lead generation goals.<br><br>Responsibilities:<br>• Plan, build, and launch email marketing campaigns that align with broader promotional objectives and audience engagement strategies.<br>• Coordinate timelines, schedules, and campaign deliverables to keep projects moving efficiently across marketing and operational teams.<br>• Review email content, layouts, and links to confirm accuracy, brand alignment, and readiness before deployment.<br>• Work closely with creative partners to incorporate revisions, maintain visual consistency, and deliver effective customer-facing communications.<br>• Monitor campaign results and prepare reports that highlight performance trends, audience insights, and opportunities for improvement.<br>• Support lead generation efforts by organizing targeted email initiatives designed to increase response and engagement.<br>• Troubleshoot campaign issues, resolve deployment challenges, and help maintain smooth execution throughout the production cycle.<br>• Contribute to database-related marketing activities that improve audience segmentation, campaign planning, and communication effectiveness.
<p>The Vice President of Digital Marketing & Marketing Analytics will oversee the strategy, execution, optimization, and measurement of digital marketing programs while advancing marketing technology and analytics capabilities.</p><p>This individual will champion innovation, foster a culture of continuous improvement and experimentation, and leverage emerging technologies, including AI-powered marketing solutions, to improve effectiveness, efficiency, and business outcomes.</p><p>Success in this role requires a strong balance of leadership, technical expertise, business acumen, and the ability to influence stakeholders at all levels of the organization.</p><p><br></p><ul><li>Develop and lead a comprehensive digital marketing strategy across multiple channels, platforms, and audience segments.</li><li>Align marketing initiatives with organizational growth objectives, customer acquisition goals, and revenue targets.</li><li>Build, mentor, and lead a high-performing digital marketing team.</li><li>Drive innovation and best practices across digital marketing programs.</li><li>Evaluate industry trends and emerging technologies to maintain a competitive advantage.</li><li>Assess and optimize the marketing technology ecosystem, identifying opportunities to improve scalability, automation, and performance.</li><li>Develop a strategic roadmap for marketing technology investments and platform enhancements.</li><li>Partner with technology teams to ensure seamless integration, governance, security, and data management.</li><li>Lead the evaluation and implementation of emerging marketing technologies and AI-powered solutions.</li><li>Promote innovation through responsible adoption of automation, predictive analytics, and personalization technologies.</li><li>Establish and oversee marketing analytics frameworks that connect activities directly to business outcomes.</li><li>Develop KPI dashboards, reporting structures, and executive-level performance insights.</li><li>Utilize attribution modeling, testing methodologies, and performance analytics to optimize marketing investments.</li><li>Deliver actionable recommendations that improve campaign effectiveness and return on investment.</li><li>Drive a culture of data-informed decision making throughout the marketing function.</li><li>Lead digital demand generation, lead acquisition, and conversion optimization initiatives.</li><li>Oversee SEO, SEM, paid media, content distribution, email marketing, and digital acquisition programs.</li><li>Improve customer journeys and digital experiences to maximize engagement and conversion.</li><li>Partner with sales and business development leaders to strengthen lead quality and pipeline performance.</li><li>Ensure alignment between marketing and sales metrics, reporting, and growth objectives.</li><li>Serve as a trusted advisor to executive leadership on marketing strategy, technology investments, and growth initiatives.</li><li>Develop compelling business cases and ROI analyses for strategic investments.</li><li>Present performance insights and recommendations to senior stakeholders.</li><li>Foster strong collaboration across marketing, sales, technology, and operations teams.</li><li>Balance innovation with fiscal responsibility and measurable business impact.</li></ul>
We are looking for a Digital Content Specialist to support digital communications and visual content delivery for teams in Pennsylvania. This Long-term Contract position focuses on keeping app-based information current, producing high-quality creative materials, and coordinating digital display content with external partners. The ideal candidate brings strong design judgment, content management experience, and the ability to handle recurring updates with accuracy and consistency.<br><br>Responsibilities:<br>• Publish event announcements from internal communication sources to the mobile app in a timely and accurate manner.<br>• Update app-based dining information by transferring cafeteria menu content and confirming it is presented clearly for end users.<br>• Edit, crop, and optimize images to meet quality and formatting standards across digital channels.<br>• Design visually engaging flyers and promotional materials using Canva for internal and audience-facing communications.<br>• Coordinate with an external vendor to schedule and display slide content on TV screens and other digital signage.<br>• Maintain organized content workflows to ensure routine updates are completed on schedule and aligned with brand standards.<br>• Review digital materials for visual consistency, accuracy, and usability before publication.<br>• Support web and content management activities by preparing assets for app, screen, and communication platform use.