<p>Compensation<strong>:</strong> Up to <strong>$110,000</strong></p><p><strong>Location: This is based out of Rochester, NY but this client is</strong> <strong>open to remote individuals out of state for the right experience. If based in Rochester, you must work a hybrid schedule having some in-office presence.</strong></p><p>Employment Type<strong>:</strong> Full-Time/Permanent</p><p><br></p><p><strong>About the Role</strong></p><p>Hannah Savage with Robert Half is seeking an experienced <strong>Product Marketing Manager</strong> to join her client's team and lead the strategic positioning, go‑to‑market planning, and customer-focused messaging for their products. This role is ideal for someone coming directly from a similar product or strategic marketing position within <strong>advanced manufacturing, automotive, display technology, or lighting industries</strong>.</p><p>You will collaborate closely with cross-functional teams—including product management, engineering, and sales—to translate technical capabilities into compelling value propositions that drive market adoption and business growth.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute product marketing strategies, messaging, and positioning for new and existing products.</li><li>Lead go‑to‑market planning, ensuring alignment between product, sales, and marketing stakeholders.</li><li>Conduct market and competitive analysis to identify trends, opportunities, and customer needs.</li><li>Create product launch materials, sales tools, presentations, and content that support successful commercialization.</li><li>Partner with product management to support roadmap development through voice-of-customer insights.</li><li>Analyze product performance and campaign metrics to inform strategy and drive continuous improvement.</li><li>Represent the product marketing function at customer meetings, industry events, and tradeshows as needed.</li></ul><p><br></p><p>For immediate and confidential consideration, apply today or contact Hannah Savage with Robert Half's Rochester, NY branch! </p>
