<p>We are seeking a Senior Marketing Automation Manager to lead the strategy, implementation, and optimization of marketing automation initiatives across multiple digital channels. This individual will drive customer engagement, lifecycle marketing, lead nurturing, and campaign performance through automation platforms while partnering closely with marketing, sales, analytics, and technology teams.</p><p>Responsibilities</p><ul><li>Design and execute sophisticated marketing automation campaigns and customer journeys.</li><li>Build lead nurturing strategies to increase conversion rates and customer engagement.</li><li>Manage and optimize platforms such as Marketo, HubSpot, Pardot, Eloqua, or Salesforce Marketing Cloud.</li><li>Develop audience segmentation, personalization, and behavioral targeting strategies.</li><li>Implement campaign performance tracking, reporting, and optimization initiatives.</li><li>Collaborate with CRM, sales, and digital marketing teams to align business objectives.</li><li>Ensure data quality, campaign governance, and compliance with privacy regulations.</li><li>Lead automation architecture enhancements and platform integrations.</li></ul><p><br></p>
<p>Position Overview</p><p>We are looking for a Senior Email Marketing Manager to own enterprise-level email marketing strategy, execution, and performance optimization. This role will focus on driving customer engagement, retention, and revenue through highly targeted and data-driven email campaigns.</p><p>Responsibilities</p><ul><li>Develop and execute email marketing strategies across acquisition, retention, and lifecycle campaigns.</li><li>Manage campaign calendars, customer segmentation, and personalization initiatives.</li><li>Conduct A/B testing and optimize performance through data analysis.</li><li>Monitor deliverability, sender reputation, and compliance with email marketing best practices.</li><li>Drive customer journey mapping and automated email workflows.</li><li>Partner with creative, analytics, and technology teams to improve campaign effectiveness.</li><li>Report on key metrics including open rates, click-through rates, conversions, and ROI.</li></ul><p><br></p>