<p>We are looking for an experienced VP of Strategic Marketing and Client Engagement. In this leadership role, you will drive the development of innovative marketing strategies designed to align with client business goals and enhance engagement through data-driven approaches. This position requires a strong blend of strategic vision, analytical expertise, and collaborative leadership to deliver impactful results for healthcare and life sciences clients. Candidates must have experience with both B2B HCP audiences and B2C Physician audiences. This role requires quarterly travel throughout the East Coast. </p><p><br></p><p>Responsibilities:</p><p>• Partner with clients to develop and implement marketing strategies that align with their business objectives and deliver measurable outcomes.</p><p>• Oversee cross-functional collaboration across marketing, analytics, and product teams to optimize media strategies, improve audience targeting, and enhance engagement.</p><p>• Utilize data insights to curate audience segmentation and design campaigns tailored to specific client needs.</p><p>• Play a key role in business development efforts, including campaign performance analysis and strategies for revenue growth.</p><p>• Create and execute plans aimed at improving client satisfaction, retention rates, and overall revenue.</p><p>• Collaborate with analytics teams to ensure data-driven recommendations support omnichannel marketing initiatives.</p><p>• Lead strategic planning efforts in close coordination with data science and engineering teams to deliver insight-focused solutions.</p><p>• Mentor and manage account management, analytics, and strategy teams to drive operational excellence and foster growth.</p><p>• Develop comprehensive strategic roadmaps that guide client projects and enhance marketing program effectiveness.</p><p>• Support the alignment of marketing strategies with organizational growth objectives and industry trends</p>
We are looking for a talented User Experience (UX) Designer to join our team on a long-term contract basis in New Castle, Delaware. This role offers an exciting opportunity to shape intuitive, user-friendly designs while collaborating with a cross-functional team to deliver impactful digital experiences. If you are passionate about creating seamless interactions and have expertise in design tools and methodologies, we encourage you to apply.<br><br>Responsibilities:<br>• Develop user-centered designs by leveraging Adobe Creative Cloud tools such as Adobe XD, Illustrator, and Photoshop.<br>• Conduct thorough research and usability testing to understand user needs and behaviors.<br>• Collaborate with developers and stakeholders to ensure the implementation of design solutions aligns with project goals.<br>• Create wireframes, prototypes, and high-fidelity mockups to visualize and test design concepts.<br>• Optimize user interfaces for both web and mobile platforms, including Android applications.<br>• Utilize AB testing methods to measure the effectiveness of design iterations and improvements.<br>• Work within Agile Scrum frameworks to ensure timely delivery of design milestones.<br>• Maintain brand consistency across all design outputs and ensure compliance with digital guidelines.<br>• Implement CSS styles to refine and enhance visual elements.<br>• Stay updated on the latest UX trends and technologies to continuously improve design strategies.
