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2 results for Marketing Director in Paramus, NJ

VP Marketing

Farmingdale, NY
remote
Permanent / Full Time
120000 - 175000 USD / Yearly
We are looking for a strategic and hands-on marketing leader to drive brand growth for a consumer-focused business based in Farmingdale, New York. This role will shape marketing direction across retail, digital, and experiential channels while staying closely involved in execution and performance analysis. The ideal candidate brings strong experience in consumer brand building, understands how to influence shoppers in retail environments, and can translate marketing investment into measurable commercial impact. Responsibilities: • Lead the development and execution of integrated marketing plans that strengthen brand visibility, increase demand, and support revenue growth across key channels. • Build and expand consumer brand presence through retail programs, promotional campaigns, merchandising support, and initiatives that encourage product trial. • Oversee paid digital advertising efforts, including social platforms, search campaigns, retargeting, and location-based targeting, while managing budget allocation for performance. • Direct agency partners, social media resources, influencers, vendors, and other external collaborators to ensure consistent and effective campaign delivery. • Create and manage partnership marketing opportunities that extend reach and generate high-impact co-branded campaigns. • Plan and support participation in trade shows, sampling activations, experiential programs, and consumer-facing events that deepen market engagement. • Partner with sales and commercial teams to align brand marketing, B2B marketing, and sales strategy with broader business objectives. • Monitor campaign results, evaluate return on marketing spend, and use data-driven insights to refine strategy and improve customer acquisition outcomes. • Manage multiple high-priority initiatives at once while adapting quickly to shifting business needs in a fast-growing environment. • Contribute at both the strategic and tactical level by shaping plans, reviewing performance, troubleshooting issues, and supporting execution in real time.
2026-08-25T00:00:00Z

Vice President of Digital Marketing & Marketing Analytics

New York, NY
onsite
Permanent / Full Time
150000 - 250000 USD / Yearly
The Vice President of Digital Marketing & Marketing Analytics will oversee the strategy, execution, optimization, and measurement of digital marketing programs while advancing marketing technology and analytics capabilities.This individual will champion innovation, foster a culture of continuous improvement and experimentation, and leverage emerging technologies, including AI-powered marketing solutions, to improve effectiveness, efficiency, and business outcomes.Success in this role requires a strong balance of leadership, technical expertise, business acumen, and the ability to influence stakeholders at all levels of the organization. <ul><li>Develop and lead a comprehensive digital marketing strategy across multiple channels, platforms, and audience segments.</li><li>Align marketing initiatives with organizational growth objectives, customer acquisition goals, and revenue targets.</li><li>Build, mentor, and lead a high-performing digital marketing team.</li><li>Drive innovation and best practices across digital marketing programs.</li><li>Evaluate industry trends and emerging technologies to maintain a competitive advantage.</li><li>Assess and optimize the marketing technology ecosystem, identifying opportunities to improve scalability, automation, and performance.</li><li>Develop a strategic roadmap for marketing technology investments and platform enhancements.</li><li>Partner with technology teams to ensure seamless integration, governance, security, and data management.</li><li>Lead the evaluation and implementation of emerging marketing technologies and AI-powered solutions.</li><li>Promote innovation through responsible adoption of automation, predictive analytics, and personalization technologies.</li><li>Establish and oversee marketing analytics frameworks that connect activities directly to business outcomes.</li><li>Develop KPI dashboards, reporting structures, and executive-level performance insights.</li><li>Utilize attribution modeling, testing methodologies, and performance analytics to optimize marketing investments.</li><li>Deliver actionable recommendations that improve campaign effectiveness and return on investment.</li><li>Drive a culture of data-informed decision making throughout the marketing function.</li><li>Lead digital demand generation, lead acquisition, and conversion optimization initiatives.</li><li>Oversee SEO, SEM, paid media, content distribution, email marketing, and digital acquisition programs.</li><li>Improve customer journeys and digital experiences to maximize engagement and conversion.</li><li>Partner with sales and business development leaders to strengthen lead quality and pipeline performance.</li><li>Ensure alignment between marketing and sales metrics, reporting, and growth objectives.</li><li>Serve as a trusted advisor to executive leadership on marketing strategy, technology investments, and growth initiatives.</li><li>Develop compelling business cases and ROI analyses for strategic investments.</li><li>Present performance insights and recommendations to senior stakeholders.</li><li>Foster strong collaboration across marketing, sales, technology, and operations teams.</li><li>Balance innovation with fiscal responsibility and measurable business impact.</li></ul>
2026-09-08T00:00:00Z