<p>Robert Half is recruiting for an Art Director on behalf of a leading global e-commerce apparel and lifestyle brand committed to providing customers with high-quality, stylish, and affordable essentials. This role plays a key part in defining and evolving the creative direction and visual identity for product imagery and digital presentation across multiple platforms. Reporting to the Creative Director, this role collaborates closely with cross-functional teams to develop imaging guidelines, elevate visual standards, and ensure brand consistency across all customer-facing content.</p><p><br></p><p><strong>Location</strong>: Midtown Manhattan, NYC (onsite)</p><p><strong>Duration</strong>: 4-month contract</p><p><strong>Hours</strong>: 40 hours/week</p><p><strong>Pay Rate: </strong>$60-62/hour</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead the creation and implementation of comprehensive imaging guidelines, including mood, posing, hair/makeup, facial expressions, lighting, and composition to maintain brand consistency across multiple studio locations.</li><li>Establish and document formal standards for background colors, visual guardrails, and photography techniques to ensure cohesive visual identity.</li><li>Develop and facilitate training programs for studio teams and creative partners to drive seamless adoption of new guidelines.</li><li>Refresh and maintain Customer Experience (CX) documentation, collaborating with operations to ensure scalable processes for ongoing updates.</li><li>Create seasonal styling templates to ensure consistency across all collections and seasonal campaigns.</li><li>Partner with brand and creative teams to develop e-commerce brand guidelines that complement existing editorial standards and unify the visual language.</li><li>Conduct end-to-end customer journey reviews to identify gaps and opportunities for improving the brand experience.</li><li>Collaborate with studio, product, brand, and CX teams to maintain high creative standards and ensure brand alignment throughout the process.</li></ul>
We are looking for a dynamic and strategic Director of Marketing to lead marketing initiatives and drive audience growth for a prominent organization in New York, New York. This Contract to permanent position involves developing high-impact partnerships, managing creative campaigns, and overseeing audience engagement strategies that align with organizational goals. The ideal candidate is an experienced and detail-oriented marketing expert with expertise in digital marketing, branding, and analytics.<br><br>Responsibilities:<br>• Establish and nurture partnerships with businesses, cultural institutions, and tourism entities to enhance visibility and create co-branded opportunities.<br>• Manage partnership agreements, including negotiating terms, deliverables, and timelines, with support from legal and finance teams.<br>• Act as the primary liaison for media and promotional partners, ensuring all obligations are met and campaigns are effectively executed.<br>• Develop and implement audience growth strategies to increase attendance, ticket sales, and memberships across programs and events.<br>• Supervise the Audience Development Manager, providing guidance to achieve visitation targets and engagement goals.<br>• Create and oversee innovative marketing campaigns in collaboration with internal teams and external agencies, ensuring alignment with brand objectives.<br>• Lead the development of marketing materials such as brand guidelines, promotional videos, and sales collateral, coordinating with creative teams and stakeholders.<br>• Monitor campaign performance using analytics tools, applying insights to refine strategies and optimize future initiatives.<br>• Represent the organization as a brand ambassador at events and stakeholder meetings to strengthen external relationships.<br>• Explore new audience segments through data analysis, community outreach, and targeted promotions.
We are looking for an experienced Director to join our Media Analytics & Customer Success team in Pearl River, New York. In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.<br><br>Responsibilities:<br>• Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns.<br>• Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders.<br>• Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement.<br>• Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights.<br>• Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies.<br>• Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results.<br>• Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs.<br>• Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives.<br>• Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices.
<p>Our client, an international luxury goods retailer, is seeking a highly skilled Senior Intellectual Property Counsel to join their US Legal Department. This role is pivotal in creating and implementing strategies and objectives, managing trademark disputes and litigations, supporting trademark clearances and prosecution as well as managing the Legal Anti-Diversion team. </p><p><br></p><p><strong>Intellectual Property:</strong></p><p>• Managing U.S. Intellectual Property disputes. This includes the following responsibilities: </p><p>o Draft and review cease and desist letters and other correspondence relating to IP infringements;</p><p>o Prepare opposition notices and cancellation petitions for USPTO; </p><p>o Negotiate, draft and revise settlement agreements; </p><p>o Manage international TM disputes and partner with US Head of Intellectual Property and global team to create universal strategy, implement the strategy in the US; and</p><p>o Manage relationships and case expectations with outside counsel handling TTAB proceedings and various intellectual property infringement matters. </p><p>• Create and implement IP strategies and objectives that align with global and regional priorities.</p><p>• Prosecute Trademark applications, including assisting in trademark clearance searches, advise Trademark Manager on responses to USPTO office actions and renewals.</p><p>• Advise key stakeholders on topics regarding copyright, patent, domain name and trade secret.</p><p>• Partner with the US Legal corporate team to prepare, draft and negotiate commercial contracts, as needed.</p><p>• People management: manage the senior paralegal including creating priorities and associated responsibilities for this role.</p><p><br></p><p><strong>Anti-Diversion: </strong></p><p>• Develop, define, and implement strategies to achieve program objectives.</p><p>• Plan, organize, and direct the operations of the program.</p><p>• Align program objectives with company's long-term vision for the Brand.</p><p>• Set and review KPIs to meet program objectives.</p><p>• Develop and implement strategies to maximize commercial and legal actions.</p><p>• Partner with internal and external stakeholders to enforce policies, mitigate diversion, and protect company's authorized distribution.</p><p>• Partner with Global Anti-Diversion in the worldwide execution of the program.</p><p>• Develop and issue US reporting to Leadership and Senior Management.</p><p>• Develop and implement educational resources to increase program knowledge and efficiency.</p><p>• Manage the program budget to maximize cost effectiveness.</p><p>• Manage the Legal Anti-Diversion team.</p><p><br></p><p>Years of experience needed - at least 7 years in trademark and IP. Anti-diversion experience is *not* needed. </p><p>Salary is commensurable with experience - about $135K - $185K + 15% target annual bonus. </p>
