We are looking for a skilled Marketing Analyst to join our team in New York, New York. In this long-term contract position, you will play a pivotal role in shaping data-driven marketing strategies and delivering actionable insights across a diverse brand portfolio. The ideal candidate will thrive in a collaborative environment, working closely with cross-functional teams to optimize media investments and measurement frameworks.<br><br>Responsibilities:<br>• Lead the development and execution of a comprehensive learning and measurement strategy for various brands.<br>• Design and implement robust in-market test plans, including media mix, channel effectiveness, creative impact, and audience segmentation.<br>• Analyze complex test data and translate findings into strategic recommendations for senior stakeholders.<br>• Act as a liaison between media investment, data science, and strategy teams to ensure smooth execution of testing initiatives.<br>• Collaborate with econometrics-focused teams to validate and enhance marketing mix modeling insights.<br>• Oversee multiple test-and-learn initiatives simultaneously, managing timelines, deliverables, and reporting outcomes.<br>• Provide guidance on transitioning to advanced measurement frameworks, moving beyond traditional attribution models.