We are looking for a Paid Social Specialist with a passion for digital advertising and the live entertainment industry, particularly in urban and Latin music, hip-hop, and comedy. This role focuses on executing and optimizing paid media campaigns across platforms like Meta, TikTok, YouTube, and Google Ads, ensuring the success of numerous live events. You will work within a collaborative team environment to drive sold-out shows and measurable results.<br><br>Responsibilities:<br>• Develop and execute paid media campaigns across platforms such as Meta, TikTok, YouTube, Google Ads, and Spotify to support live events.<br>• Collaborate with internal teams to align paid media strategies with overall marketing goals and event objectives.<br>• Conduct audience research and utilize targeting tools to identify and refine relevant audience segments.<br>• Set campaign parameters, including objectives, budgets, and schedules, ensuring efficient use of media budgets.<br>• Monitor and optimize campaign performance, implementing rapid adjustments and creative iterations as needed.<br>• Work closely with creative teams to design ad assets that resonate with target audiences and align with brand guidelines.<br>• Ensure compliance with platform policies and regulations for all advertising efforts.<br>• Stay informed on the latest trends in digital advertising, particularly in the live events, comedy, and music industries.<br>• Analyze campaign data and provide regular reports on performance metrics, offering insights for future improvements.<br>• Support the team with documentation, transparency in media budget allocation, and additional duties as assigned.
