<p>Now Hiring: Demand Generation Manager</p><p><br></p><p>A fast-growing B2B services organization serving private equity and executive-level buyers is hiring a full-time Demand Generation Manager to bring structure, ownership, and measurable impact to its growth engine.</p><p><br></p><p>This role exists because demand gen today is spread across multiple people and vendors. The goal of this hire is to pull ads, email, content, events, and social into one cohesive, performance-driven motion.</p><p><br></p><p>What You’ll Be Responsible For</p><ul><li>Owning end-to-end B2B demand generation strategy and execution</li><li>Managing paid media, with a strong focus on LinkedIn Ads and retargeting (agency-supported but internally owned)</li><li>Driving email demand programs and nurturing strategies (currently content-heavy, shifting back toward demand)</li><li>Integrating events, partnerships, and non-traditional activations into demand campaigns</li><li>Improving audience segmentation by persona, seniority, and intent</li><li>Using HubSpot to measure attribution, optimize performance, and report pipeline impact</li><li>Translating performance data into actionable insights tied directly to business outcomes</li></ul><p><br></p><p>What They’re Looking For</p><ul><li>5+ years of hands-on B2B demand generation experience</li><li>Background in B2B services or professional services strongly preferred</li><li>Proven experience running paid campaigns and managing budgets</li><li>Deep HubSpot experience is a must</li><li>Comfortable challenging agencies, testing ideas, and operating in ambiguity</li><li>Someone who speaks fluently in metrics, ROI, and impact, not just activities</li></ul><p><br></p><p>What to Expect</p><ul><li>High ownership and visibility</li><li>Autonomous environment with room to influence strategy</li><li>Hybrid work model</li></ul><p><br></p><p>Details</p><p>Nashville, TN | Maryland Farms | Hybrid (4 days onsite, Fridays WFH)</p><p>$120K base + 10% bonus</p><p><br></p>
<p><strong>Contract Type:</strong> 1-year Contract to Hire</p><p><strong>Location:</strong> Hybrid. Must be near one of the following hubs and available onsite two days per week:</p><ul><li>Boston, MA – 02108</li><li>Nashville, TN – 37067</li><li>Charlotte, NC – 28217</li></ul><p><strong>Pay:</strong> $40-42/hr</p><p> </p><p><strong>About the Role</strong></p><p>We are looking for a CX-driven Digital Product Manager to own and elevate the digital customer experience on their website. This is more than a product role—it’s about designing customer journeys, optimizing campaign experiences, and driving measurable engagement and conversion.</p><p> </p><p>You will be the voice of the customer, applying user-centered design principles, journey mapping, and data insights to create digital experiences that delight users and support business growth.</p><p>If you thrive at the intersection of UX, marketing campaigns, and analytics, this is the role for you.</p><p> </p><p><strong>What You’ll Do</strong></p><ul><li>Own and optimize customer journeys and campaign experiences across their own website.</li><li>Apply UX and user-centered design principles to improve engagement, conversion, and satisfaction.</li><li>Analyze behavioral and qualitative data, including Medallia surveys, to identify friction points and opportunities.</li><li>Partner with marketing, UX, engineering, and content teams to design and launch campaign journeys, lead gen pages, and CMS-driven experiences.</li><li>Map customer journeys, uncover insights, and recommend actionable improvements.</li><li>Serve as a strategic advisor, translating data into decisions and aligning stakeholders around user-focused solutions.</li><li>Use tools like Contentsquare and Builder.io to monitor and enhance digital performance.</li><li>Drive initiatives independently while maintaining close collaboration across cross-functional teams.</li></ul><p> </p>
<p>We are seeking a <strong>Social Media Specialist</strong> to support a large, nationally recognized healthcare organization’s Corporate Communications team. This role focuses on developing and sharing compelling social media content that highlights how the organization supports its patients, colleagues, and communities.</p><p>The ideal candidate has experience writing brand‑focused social copy, creating social‑optimized videos and graphics, and staying current with platform trends and best practices. This position requires a strong grasp of AP Style, excellent storytelling abilities, and the ability to communicate with clarity and creativity across multiple audiences.</p><p><br></p><p><strong>General Responsibilities</strong></p><ul><li>Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities.</li><li>Write concise, engaging copy for social posts, graphics, captions, and video scripts.</li><li>Curate, edit, post, and monitor content across corporate social channels in alignment with the communications editorial calendar.</li><li>Manage ongoing scheduling and posting across platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.</li><li>Partner with creative, photo, and video teams to deliver high‑quality visual content.</li><li>Implement brand storytelling using colleague, expert, patient, and partner testimonials.</li><li>Participate in social conversations to foster engagement and build brand awareness.</li><li>Support organic social campaigns tied to reputation management, PR initiatives, colleague celebrations, and healthcare observances; develop tools and assets for affiliate locations when needed.</li><li>Collaborate with PR, marketing, internal communications, HR, and consumer content teams to ensure alignment across channels.</li><li>Develop performance reports using internal benchmarks and KPIs; provide insights and recommendations for improvement.</li><li>Assist with social media monitoring during crisis or disaster response situations, using sound judgment and escalating issues as needed.</li></ul>
