<p>We’re seeking a <strong>Senior Marketing Manager / Campaign Manager</strong> for a <strong>6–12 month contract</strong> with our client. This role is based in <strong>Goodlettsville, TN</strong> and requires <strong>3 days onsite per week</strong>.</p><p>This position leads the development and execution of integrated go-to-market (GTM) strategies that drive customer engagement, revenue growth, and brand impact.</p><p>The role owns <strong>end-to-end campaign planning and execution</strong>, with a strong emphasis on <strong>lifecycle marketing, email/SMS performance, and customer retention</strong>.</p><p>The ideal candidate is both <strong>strategic and hands-on</strong>, partnering cross-functionally to deliver high-impact campaigns optimized for performance and aligned with business goals.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>Campaign & GTM Management</strong></p><ul><li>Own and manage the <strong>marketing campaign calendar</strong>, aligning promotions with product priorities, seasonal moments, and market trends</li><li>Plan and execute <strong>integrated, multi-channel campaigns</strong> across the full customer journey</li><li>Define campaign KPIs, including <strong>impressions, engagement, conversion, and revenue targets</strong></li><li>Partner with cross-functional teams (Creative, Merchandising, Media, Digital) to align messaging and campaign execution</li><li>Oversee the <strong>creation, testing, and deployment of promotional offers and codes</strong></li></ul><p><br></p><p><strong>Lifecycle Marketing (Email, SMS, Push)</strong></p><ul><li>Lead strategy and execution for <strong>email, SMS, and push notification channels</strong></li><li>Build and optimize <strong>lifecycle programs</strong> (welcome, retention, re-engagement, loyalty journeys)</li><li>Drive <strong>list growth, segmentation, personalization, and dynamic content strategies</strong></li><li>Execute <strong>A/B and multivariate testing</strong> to improve engagement and conversion</li></ul><p><br></p><p><strong>Growth & Retention Strategy</strong></p><ul><li>Develop initiatives to drive <strong>customer acquisition, engagement, and retention</strong></li><li>Implement <strong>triggered journeys, lead generation programs, and loyalty campaigns</strong></li><li>Leverage behavioral data to improve <strong>frequency, lifetime value, and retention</strong></li><li>Partner with analytics to optimize performance and ROI</li></ul><p><br></p><p><strong>Content & Creative Collaboration</strong></p><ul><li>Partner with creative and content teams on <strong>campaign messaging and visual assets</strong></li><li>Contribute to <strong>creative briefs and campaign planning</strong></li><li>Ensure assets align with <strong>brand standards, campaign goals, and channel needs</strong></li></ul><p><br></p>
<p>Marketing Campaign Manager</p><p>Location - Hybrid – Greater Nashville Area (3 days onsite)</p><p>Duration - 6–12 month contract with strong potential for extension or conversion, 40 hours per week</p><p><br></p><p>About the Opportunity</p><p>We're seeking a Marketing Campaign Manager to serve as the quarterback for integrated marketing campaigns across creative, merchandising, CRM, media, analytics, and photography teams. This is a highly collaborative role focused on bringing order, focus, and execution to product-driven campaigns.</p><p><br></p><p>This is not a hands-on marketing automation role. Instead, we're looking for someone who excels at orchestrating campaigns, translating insights into action, and keeping cross-functional teams aligned.</p><p><br></p><p>If you love turning products into stories and thrive in fast-paced environments with lots of moving pieces, we'd love to hear from you.</p><p><br></p><p>Responsibilities</p><ul><li>Own campaign calendars and end-to-end campaign execution.</li><li>Partner with creative, merchandising, CRM, media, analytics, and photography teams.</li><li>Develop product stories and seasonal narratives that drive engagement.</li><li>Manage timelines, priorities, and deliverables across stakeholders.</li><li>Translate campaign performance into insights and recommendations for leadership.</li><li>Collaborate on lifecycle marketing strategies across email, SMS, and customer journeys.</li><li>Present campaign learnings and business updates to internal partners.</li></ul><p><br></p>