<p><strong>About PennEngineering</strong></p><p>At PennEngineering, we innovate, collaborate, and engineer solutions that help shape the future of manufacturing. We believe diversity, equity, and belonging are essential to building strong teams and better products. Our culture is welcoming, respectful, and inclusive—offering meaningful opportunities for professional growth and impact.</p><p>Join us as we build the future of <strong>Manufacturing and Engineering</strong>.</p><p><br></p><p><strong>Position Summary</strong></p><p>PennEngineering is seeking an experienced <strong>Content Strategist with hands-on manufacturing or engineering industry experience</strong> to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across <strong>traditional search engines, AI-powered discovery tools, and buyer-driven research channels</strong>.</p><p>The ideal candidate brings <strong>real-world manufacturing knowledge</strong>, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.</p><p><br></p><p><strong>What You Will Do</strong></p><p><strong>Lead Content Strategy & Planning</strong></p><ul><li>Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals</li><li>Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges</li><li>Build and manage an integrated <strong>content roadmap and editorial calendar</strong> across web, landing pages, social media, and sales materials</li><li>Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics</li><li>Establish messaging frameworks and content standards that ensure brand consistency across channels</li></ul><p><br></p><p><strong>Create & Optimize Content for Search & AI Discovery</strong></p><ul><li>Develop <strong>AEO (Answer Engine Optimization)</strong> content that directly addresses high-intent buyer and engineer questions</li><li>Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets</li><li>Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools</li><li>Optimize content to perform across <strong>Google Search, AI assistants, and emerging discovery platforms</strong></li><li>Experiment with new AI-powered search and content distribution tools to extend reach and engagement</li></ul><p><br></p><p><strong>Hands-On Content Development</strong></p><ul><li>Write and edit content in-house, reducing reliance on agencies</li><li>Collaborate on written communications, video scripting, and digital experiences for web and live delivery</li><li>Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives</li></ul><p><br></p><p><br></p>
