We are looking for a detail-oriented Talent Marketing Consultant to join our team on a long-term contract basis. In this hybrid role, based in Arden Hills, Minnesota, you will play a pivotal part in shaping marketing strategies and communications throughout the talent lifecycle. This position offers an exciting opportunity to influence candidate engagement and employee experiences through innovative marketing solutions.<br><br>Responsibilities:<br>• Manage and optimize the career site to deliver a seamless and engaging candidate experience.<br>• Develop strategic marketing campaigns, including written, visual, and video content, to enhance candidate engagement and conversion.<br>• Coordinate the creation and delivery of digital and creative assets across various channels while ensuring brand consistency.<br>• Design and execute targeted campaigns to attract high-priority candidate groups through social media and other platforms.<br>• Craft impactful communications for key moments in the employee lifecycle, such as onboarding and internal career movements.<br>• Collaborate with cross-functional teams, including external vendors, to ensure successful project execution.<br>• Support the Talent Marketing Manager with high-quality copywriting for HR announcements and marketing initiatives.<br>• Elevate internal HR communications to promote alignment and engagement within the team.<br>• Drive process improvements and innovative solutions to enhance marketing effectiveness.
<p>Digital Experience Specialist</p><p>6 month contract to hire position</p><p>Hybrid role with 3 days onsite, two days remote</p><p>Mid-level position with opportunity to convert to full time employment and professional growth</p><p><br></p><p>We are seeking a Digital Experience Specialist to optimize the user experience of member and employer digital portals through data-driven content strategy, UX best practices, and strong technical execution. This role blends UX writing, content design, and user research to transform complex information into intuitive, accessible digital experiences that measurably improve engagement, task completion, and satisfaction. This position partners closely with product, brand, analytics, compliance, and technology teams to ensure content is accurate, compliant, and user-first.</p><p><br></p><p>Key Responsibilities</p><p>Content Strategy & User-Centered Design</p><ul><li>Conduct content audits and user journey mapping to identify gaps, redundancies, and optimization opportunities</li><li>Analyze user behavior data (heatmaps, click paths, session recordings) to inform content structure, placement, and format</li><li>Apply information architecture principles to improve findability and align content to user mental models</li><li>Design clear content hierarchies that prioritize user tasks and reduce cognitive load</li><li>Help define when content should live within internal portals versus external or vendor sites</li></ul><p>Technical Content Optimization</p><ul><li>Apply UX writing best practices including progressive disclosure, microcopy, contextual help, and clear calls to action</li><li>Ensure content is mobile-responsive, performant, and compliant with WCAG 2.1 AA accessibility standards</li><li>Apply SEO fundamentals to improve discoverability within portal environments</li></ul><p>User Research & Testing</p><ul><li>Independently configure and run usability testing (e.g., UserTesting), analyze results, and present insights to stakeholders</li><li>Translate qualitative and quantitative research into actionable content improvements</li><li>Run A/B tests on content variations such as headlines, CTAs, and layouts</li><li>Monitor analytics dashboards (Google Analytics, Hotjar, etc.) and make data-backed optimization recommendations</li></ul><p>Content Development & Governance</p><ul><li>Review, edit, and maintain digital content that balances compliance requirements with user needs</li><li>Translate complex information into plain language, scannable layouts, and visual hierarchies</li><li>Create low-fidelity content prototypes prior to copy development</li><li>Build scalable content templates and contribute to content design systems</li><li>Perform content QA in development environments, including validation of dynamic and audience-specific content</li><li>Manage annual content reviews, inventories, style guides, and version control</li></ul><p>Cross-Functional Collaboration</p><ul><li>Partner with developers to ensure content and design work together seamlessly</li><li>Collaborate with product managers and subject matter experts to align content with user needs and business goals</li><li>Work with compliance and legal partners while advocating for user-first language</li><li>Support marketing and analytics teams with content that drives engagement and measurable outcomes</li></ul>
<p>We are looking for a dynamic Talent Marketing Specialist to join our team in Arden Hills, Minnesota. This role is a fantastic opportunity for a creative, detail-oriented individual to lead impactful marketing initiatives across the full talent lifecycle, from candidate attraction to employee engagement. This is a long-term contract position, offering the chance to collaborate with cross-functional teams and influence key moments throughout the employee journey.</p><p><br></p><p>Responsibilities:</p><p>• Develop and manage the company's career site to ensure an engaging and seamless candidate experience.</p><p>• Design and implement data-driven marketing campaigns, including written, visual, and video content, to attract and convert candidates.</p><p>• Coordinate the creation and delivery of digital assets for talent marketing across multiple channels, ensuring adherence to brand standards.</p><p>• Lead targeted campaigns on social media and other platforms to attract high-priority candidate groups.</p><p>• Craft strategic communication materials to enhance employee experiences during key milestones, such as onboarding and career development.</p><p>• Partner with internal teams and external vendors to ensure smooth execution of marketing initiatives.</p><p>• Provide copywriting and editorial support for various HR-related communications, including announcements and newsletters.</p><p>• Elevate internal HR communications by promoting engagement and alignment through consistent messaging.</p><p>• Collaborate with the Talent Marketing Manager to support broader talent marketing strategies and initiatives.</p><p>• Identify opportunities for process improvements to enhance marketing efficiency and effectiveness.</p>
