We are looking for a strategic Digital Marketing Manager to guide brand growth and customer engagement for a manufacturing organization in Eagan, Minnesota. This position will shape integrated marketing programs that connect retail, ecommerce, and direct-to-consumer audiences while strengthening overall market presence. The ideal candidate brings strong leadership in brand development, campaign execution, and performance-driven digital marketing, along with the ability to collaborate across teams and translate business goals into effective marketing initiatives.<br><br>Responsibilities:<br>• Direct brand planning and market positioning across product categories and customer touchpoints to ensure a consistent and compelling presence.<br>• Build and execute multi-channel marketing programs that support awareness, engagement, and revenue objectives across online and offline environments.<br>• Lead launch planning for new products, coordinating messaging, channel strategy, and execution for retail, ecommerce, and direct sales pathways.<br>• Manage campaigns across paid, owned, earned, and social channels, refining tactics to improve reach, response, and conversion.<br>• Partner with sales and internal stakeholders to create shopper-focused initiatives that strengthen customer relationships and support business growth.<br>• Oversee digital efforts such as email campaigns, paid social, Google Ads, website promotion, and customer acquisition programs to expand demand and online sales.<br>• Guide content development across formats including web copy, social posts, visual assets, product education materials, and campaign storytelling.<br>• Supervise external partners and internal marketing resources while keeping projects aligned with timelines, budgets, and brand standards.<br>• Analyze campaign performance, engagement trends, and key marketing metrics using tools such as Google Analytics to inform optimization and investment decisions.
We are looking for a Social Media Specialist to support a growing digital presence for a brand focused on customer engagement and lifestyle-driven storytelling in Eden Prairie, Minnesota. This Long-term Contract position will manage day-to-day social activity, help shape compelling content across multiple platforms, and contribute to both organic and paid campaign performance. The ideal candidate brings strong social media instincts, a sharp eye for brand voice, and the ability to turn audience insights into meaningful engagement and measurable results.<br><br>Responsibilities:<br>• Manage daily social media publishing and interaction across key channels while maintaining a consistent brand presence and attentive tone.<br>• Create, refine, schedule, and post written, visual, and video content using Adobe Creative Suite to support awareness, engagement, and campaign goals.<br>• Work with marketing, sales, customer support, product, and creative partners to align social initiatives with broader multi-channel marketing efforts.<br>• Expand audience reach on platforms such as Instagram, YouTube, TikTok, Reddit, Twitter, and other relevant communities tied to outdoor and lifestyle interests.<br>• Monitor incoming comments, messages, reviews, and audience reactions, responding appropriately and escalating sensitive issues when needed.<br>• Help execute paid social campaigns by assisting with audience selection, campaign setup, creative variation testing, and ongoing performance improvements.<br>• Track conversations, sentiment patterns, and emerging topics through social listening, and share actionable recommendations based on community feedback.<br>• Maintain organized channel assets and platform structures, including support for video libraries and YouTube content management.<br>• Contribute to weekly and monthly reporting using Sprout Social and related analytics tools, validating data and highlighting trends that inform optimization decisions.