<p><strong>Job Title:</strong> Paid Media Specialist | Digital Marketing | Atlanta, GA (Hybrid)</p><p><strong>About Us:</strong></p><p> We’re a fast-growing marketing team looking for a hands-on <strong>Paid Media Specialist</strong> to drive performance across multiple digital channels. You’ll work closely with the Paid Media Lead to manage campaigns, optimize creative, analyze performance, and report actionable insights to the wider team. If you thrive on data, love testing and scaling campaigns, and enjoy seeing the direct impact of your work, this role is for you!</p><p><strong>Location:</strong> Hybrid – Atlanta, GA</p><p><strong>What You’ll Do:</strong></p><ul><li>Manage and optimize daily paid media campaigns across <strong>Facebook, Instagram, LinkedIn, TikTok</strong>, and other digital channels.</li><li>Set up campaigns, configure budgets, monitor pacing, and identify optimization opportunities.</li><li>Conduct A/B testing on creatives, ad copy, and landing pages to maximize performance.</li><li>Track KPIs, analyze performance, and deliver insights via weekly and monthly reports.</li><li>Identify inefficiencies in campaign workflows and recommend improvements.</li><li>Collaborate cross-functionally with creative, analytics, and marketing teams on campaign strategy and execution.</li><li>Stay up-to-date on platform best practices, emerging trends, and new ad technologies.</li></ul><p><br></p>
