<p>Digital Marketing Manager with 7+ years of relevant experience needed for a full-time, hybrid (2/3) position in Metro West (Greater Boston). Must be skilled in Google Analytics, Google Ads, and Salesforce Marketing Cloud. Must have digital marketing experience within a highly regulated industry and have a strong understanding of paid search/display, email, social media, web, and emerging channels. Salary is 100-120K depending on experience and qualifications. </p><p><br></p><p><strong> </strong>Seeking an experienced Digital Marketing Manager to lead strategy, planning, and execution of digital marketing campaigns across multiple channels. This key role oversees Digital Marketing Associates and collaborates with cross-functional teams to drive online engagement, support new product launches, and optimize conversion and retention.</p><p><strong> </strong></p><p><strong>Responsibilities:</strong></p><ul><li>Develop, execute, and monitor digital marketing strategies to grow digital audiences and online customer retention.</li><li>Manage and mentor direct reports, ensuring alignment across digital initiatives.</li><li>Collaborate with internal teams and external vendors on campaign planning, asset creation, and media buying.</li><li>Analyze and report on campaign performance, leveraging data-driven insights to optimize outcomes.</li><li>Ensure compliance with digital advertising regulations, coordinating with legal/risk teams.</li><li>Lead vendor selection, budget management, and digital media buys.</li><li>Stay abreast of industry trends and proactively resolve digital challenges.</li></ul>
<p>Robert Half’s marketing & creative client is seeking a freelance Digital Strategist for an ongoing remote contract beginning in December. This 10–25 hour-per-week position offers flexible scheduling and is ideal for candidates comfortable working independently and owning the entire digital campaign lifecycle. Candidates must be available for eastern time (EST) meetings. The Digital Strategist will collaborate with internal teams to develop, execute, and report on a variety of digital marketing initiatives across omnichannel campaigns, social media, display ads, and digital channels. </p><p><br></p><p><strong>Key Responsibilities: </strong></p><ul><li>Define client objectives and campaign strategies</li><li>Lead digital campaign development from ideation through execution </li><li>Oversee A/B testing and performance analysis </li><li>Activate paid social and display ad strategies</li><li>Report on actionable insights </li><li>Ensure brand and budget alignment</li><li>Advise on industry trends, innovation, and best practices</li></ul>
<p>Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. MUST be a player-coach who is comfortable with both strategy and execution. MUST have experience with AEO and LLMs (non-negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is 150-160K.</p><p><br></p><p>We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience.</p><p><br></p><p>This is an exciting opportunity for a forward-thinking individual who is eager to lead in a rapidly evolving digital landscape, driving innovation and growth through cutting-edge search strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Strategic Leadership:</strong> Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.</li><li><strong>Roadmap Execution:</strong> Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale.</li><li><strong>Data Analysis:</strong> Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.</li><li><strong>Cross-Functional Collaboration:</strong> Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.</li><li><strong>Discoverability:</strong> Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes.</li><li><strong>Ecosystem Management:</strong> Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge.</li><li><strong>Innovation:</strong> Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.</li><li><strong>Expert Consultation:</strong> Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.</li></ul>
<p>Associate Brand Manager with 3+ years of relevant experience needed for a full-time, hybrid (3/2) position in Greater Boston (Burlington MA area). Must have experience in brand management, ideally in CPG. Experience working with a high-growth, small to medium sized company is preferred. Salary is 78-100K depending on experience and qualifications.</p><p><br></p><p>The Associate Brand Manager drives the growth and evolution of the brand globally by supporting the development and execution of foundational brand strategies and marketing campaigns. Reporting to the Senior Brand Manager, this role analyzes market trends, monitors brand performance, and ensures brand consistency across all touchpoints while collaborating with internal teams and external partners. This role is ideal for a proactive, data-driven marketing professional passionate about global brand growth and consumer connection.</p><p><strong> </strong></p><p><strong>Key Responsibilities:</strong></p><ul><li>Support the development and execution of brand strategies and global marketing campaigns.</li><li>Manage timelines and deliverables for product launches and campaigns.</li><li>Ensure brand consistency by maintaining and enforcing guidelines across all consumer-facing materials.</li><li>Analyze North America brand performance, market trends, and consumer insights to inform initiatives and strategies.</li><li>Assist with content and marketing support for International markets and US/Canada projects.</li><li>Track, report, and forecast the marketing budget to ensure alignment with planned expenses.</li><li>Drive organic social content strategy, engagement, and community response in collaboration with partners.</li><li>Contribute to innovation, growth opportunities, and new product development projects.</li><li>Collaborate with cross-functional teams to execute marketing initiatives effectively.</li></ul><p><br></p>
<p>We are looking for an experienced SEO Specialist to join our team on a contract basis. In this role, you will be responsible for developing and automating Google Analytics reporting, optimizing website performance, and providing actionable insights. Your expertise will help enhance conversion strategies and improve search engine visibility through advanced SEO techniques.</p><p><br></p><p>Responsibilities:</p><p>• Build and automate reporting systems using Google Analytics 4 (GA4) to monitor website performance and provide actionable insights.</p><p>• Optimize metadata and website content to improve search engine rankings and visibility.</p><p>• Conduct comprehensive SEO audits to identify opportunities for site improvements.</p><p>• Design and implement conversion funnels and events in GA4 to track user engagement.</p><p>• Collaborate with teams to execute strategies that drive revenue-generating services.</p><p>• Utilize tools like SEMrush and Ahrefs for in-depth keyword analysis and competitor research.</p><p>• Provide consultative expertise on AI-driven search optimization strategies.</p><p>• Manage and maintain content within WordPress CMS to ensure consistency and accuracy.</p><p>• Support the transition to advanced analytics systems by partnering with internal teams.</p><p>• Ensure website performance aligns with organizational goals and industry best practices.</p>
We are looking for a skilled AD Migration Engineer to join us on a short-term contract in Woburn, Massachusetts. In this role, you will take charge of migrating and consolidating Active Directory domains while ensuring security and operational continuity. This contract position offers an excellent opportunity to contribute to a high-impact project over a 2–3 month period.<br><br>Responsibilities:<br>• Analyze the current Active Directory infrastructure, including trust relationships and domain dependencies, to identify migration requirements.<br>• Develop a comprehensive migration strategy and decommissioning plan tailored to the organization's needs.<br>• Perform seamless migration of Active Directory objects such as users, groups, organizational units, and policies using advanced tools and scripting.<br>• Decommission the legacy domain and ensure its complete removal post-migration.<br>• Maintain system integrity, security, and access controls throughout the migration process.<br>• Create detailed documentation of configurations, processes, and changes to support future reference.<br>• Collaborate with internal IT teams to provide training and knowledge transfer for ongoing support.<br>• Troubleshoot and resolve issues related to replication, authentication, and domain services during the migration.<br>• Ensure compliance with best practices for Active Directory schema, roles, and services.
