<p>Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation. </p><p><br></p><p>Responsibilities:</p><p>• Design and execute branding and communication strategies to align with business objectives and target market goals.</p><p>• Manage the annual marketing budget to optimize spending on high-impact campaigns and initiatives.</p><p>• Collaborate with external partners to ensure the successful delivery of marketing programs.</p><p>• Create and implement strategies to enhance brand visibility and generate leads through digital campaigns, events, and social media.</p><p>• Work closely with the sales team to convert marketing leads into new business opportunities.</p><p>• Develop and execute global go-to-market plans for new product launches, including messaging and campaign management.</p><p>• Optimize the company’s website for user experience, content relevance, and SEO performance.</p><p>• Utilize analytics tools to measure campaign effectiveness and refine strategies for improved engagement.</p><p>• Conduct market research to identify trends, competitive strategies, and growth opportunities.</p><p>• Represent the company at trade shows, webinars, and industry events, ensuring consistent branding and lead generation.</p>
