<p>We are looking for a dynamic Marketing/Communications Coordinator to join our client in Aston, Pennsylvania. This bilingual role requires fluency in Spanish and English to support diverse marketing initiatives and communication strategies. As a Contract-to-Permanent position, this opportunity is ideal for a highly organized individual eager to contribute to impactful marketing campaigns.</p><p><br></p><p>Responsibilities:</p><p>• Support existing members and new members of the organization</p><p>• Promoting new products, services, programs and events in both English and Spanish</p><p>• Create bilingual marketing collateral, ensuring accuracy in Spanish translations for written, verbal, and visual content.</p><p>• Collaborate with various departments to align marketing activities with organizational goals.</p><p>• Coordinate and manage email campaigns, including drafting content and analyzing performance metrics.</p><p>• Write, edit, and distribute content across multiple platforms</p><p>• Translate and localize marketing materials for Spanish-speaking audiences..</p><p>• Assist in organizing events, promotions, and other marketing activities as needed.</p><p>•Ability to travel to events as needed </p><p>•Manage company appearance and brand </p><p>•Manage new marketing campaigns and promotions</p>
We are looking for an experienced Paid Media Manager to lead the development and execution of high-impact digital advertising strategies. In this role, you will oversee paid media campaigns across multiple platforms, focusing on optimizing performance and achieving measurable results. Join our team in Harrisburg, Pennsylvania, and contribute to driving brand growth through innovative and data-driven approaches.<br><br>Responsibilities:<br>• Develop and execute comprehensive paid media strategies to support business objectives and drive conversions.<br>• Manage and optimize digital advertising campaigns across platforms such as paid search, paid social, and display networks.<br>• Monitor campaign performance, analyze data, and generate detailed reports to assess effectiveness and identify areas for improvement.<br>• Create audience segmentation strategies to ensure targeted and relevant messaging for diverse customer groups.<br>• Oversee campaign setup, including budgeting, bidding strategies, and performance tracking.<br>• Collaborate with creative teams to align advertising content with overall brand messaging and goals.<br>• Stay updated on industry trends and emerging digital marketing tools to enhance campaign effectiveness.<br>• Implement email marketing initiatives that complement paid media efforts and improve overall customer engagement.<br>• Conduct A/B testing to refine campaign elements and improve outcomes.<br>• Provide strategic insights and recommendations to optimize future advertising efforts.
